Even though it's fiction, it's bad PR -- from lost packages to dead pilots to abandoned Fedex employees. How can this be good for Fedex?
Yeah, lost packages - you mean like the lost package that a company executive personally delivered a year after a plane crash that he'd survived?
Dead pilots - killed due to bad weather... yeah, I think the public expects pilots to play God with the weather.
I was looking throughout this movie for signs of FedEx' input, and there were plenty of them. The pilots are obviously doing all they can, not just to save the plane but also to save the passengers riding with them - even to the point of sacrificing themselves. The company goes to great lengths in portraying Hanks' character as a hero when he gets back, and is extremely sensitive to his needs (they even give him his old job back, if I recall correctly, even though it would obviously have been re-filled in real life). That one package Hanks delivers at the end I thought was pretty hokey, because it served an obvious purpose beyond the plot in promoting FedEx. I felt like the final message the film was giving me was that not even a plane crash on a deserted island can stop FedEx from delivering your packages.
It really was a giant commercial for FedEx. I didn't think it was a bad movie but it portrayed FedEx in a completely positive light, which I'm sure was necessary to get their involvement. It would have been the same way with Airborne, UPS, or whoever. The alternative would have been to make up a fictitious cargo airline, and we all know how believable movies that do things like that are.
I'm tired of being a wanna-be league bowler. I wanna be a league bowler!