Posts: 436
Joined: Wed Jul 21, 2004 11:17 pm

BMI - Virgin When Will They See Sense And Merge?

Wed Oct 27, 2004 12:16 am

This is beginning to really bug me, you have two excellent UK carriers with PERFECTLY complementary route networks based on LHR, each one which would potentially feed into the other's. Meanwhile you have BMI with international ambitions being repeatedly frustrated by regulations precluding them from flying from their main hub of LHR. They also both have a heavy Airbus sourced fleet and links with Star (BMI being a full member and Virgin being part-owned by Singapore).

It seems like such a perfect fit, how come they dont even codeshare(????). Just thought id find out your opinions...

Posts: 447
Joined: Tue Oct 19, 2004 4:12 am

RE: BMI - Virgin When Will They See Sense And Merge?

Wed Oct 27, 2004 12:23 am

I think the answer is pretty simple....bmi is still a privately owned airline, the chairman with the majority holding. Virgin approached bmi in the past but just wasn't willing to offer enough money for the chairman to sell up. Also, while there networks complement one another, their business philosophy doesn't! Virgin is very innovative and markets its 'fun and cheeky' element while bmi is more serious and conservative in it's approach.
Posts: 840
Joined: Sun May 16, 2004 10:20 am

RE: BMI - Virgin When Will They See Sense And Merge?

Wed Oct 27, 2004 1:15 am

Virgin holidays use BMI out of MAN for their new services to Las Vegas, Barbados and St Lucia.

Ok this isnt Virgin Atlantic, but it is the Virgin Brand.

Posts: 2427
Joined: Sun Jul 18, 2004 9:17 am

RE: BMI - Virgin When Will They See Sense And Merge?

Wed Oct 27, 2004 1:40 am

Debate is what you put on de hook when you want to catch de fish.

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