7e72004
Posts: 3440
Joined: Thu Apr 01, 2004 12:15 am

Livery Question

Wed Oct 27, 2004 2:34 am

I know there has been talk about livery changes for several airlines, e.g. Air Canada and US...but how much does the livery play on the flying public. Obviously, the average "joe" will find it a little uneasy to board a plane that is bare metal...buthow much does the look of the plane play into it?

p.s. Does anyone think AA will ever change their livery? (obviously not now with the status of the industry).
The next generation of aircraft is just around the corner!
 
EMBQA
Posts: 7798
Joined: Sat Oct 25, 2003 3:52 am

RE: Livery Question

Wed Oct 27, 2004 5:08 am

Air Canada has already changed their livery and is in the process of changing it over. I've heard of no talk of USAirways changing theirs. It's only a few years old anyway, but does come from the Stephen Wolfe era....so you might see a change after they get some money in the bank. If they did it now, with all the consessions they have asked for from their employee groups they would riot.

As for American..? Why..? It still looks great after all this time.
"It's not the size of the dog in the fight, but the size of the fight in the dog"
 
CXA330300
Posts: 1258
Joined: Wed May 26, 2004 5:51 am

RE: Livery Question

Wed Oct 27, 2004 5:35 am

Well, the marketers think that the average Joe sees an attractive livery and thinks that maybe the airline is worth trying. They can't see what the average Joe really thinks, can they?
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7e72004
Posts: 3440
Joined: Thu Apr 01, 2004 12:15 am

RE: Livery Question

Wed Oct 27, 2004 5:37 am

I don't think there is anything wrong with the AA livery but i would not mind seeing a more modernized version of it when they can get back in the red.
The next generation of aircraft is just around the corner!
 
TWFirst
Posts: 5752
Joined: Wed Apr 19, 2000 5:30 am

RE: Livery Question

Wed Oct 27, 2004 6:09 am

>>I don't think there is anything wrong with the AA livery but i would not mind seeing a more modernized version of it when they can get back in the red.<<

Ummm... they are in the red. Do you mean when they get back in the black??

Also, there is very little additional costs to painting a new livery... they just paint the plane when it is scheduled to be repainted anyway.

The additional cost comes when a company introduces an entirely new brand... not only do you have a new livery, but new signage, printed collateral, etc.

If AA kept the basic components of its visual identity and just tweaked the livery, they could do it now if they wanted.

I believe a livery is very important... it's the largest representation of an airline's visual identity and branding... a company's brand is everything. It represents all a company stands for and what it promises its customer.
An unexamined life isn't worth living.
 
miamix707
Posts: 3848
Joined: Tue Oct 21, 2003 2:22 pm

RE: Livery Question

Wed Oct 27, 2004 12:57 pm

I don't know what the average Joe thinks, what I do know is that when people see an airplane with a white fuselage and a blue tail flying by they don't see a more "professional" or serious image than an airplane colored different would. That is just a misguided marketing myth, that is mistakenly applied to airplane exteriors. I personally believe a bright, happier looking plane can get people in the mood to fly, more so than an all white airplane with only a painted tail.

 
cheetajet
Posts: 33
Joined: Thu Jul 15, 2004 12:57 am

RE: Livery Question

Wed Oct 27, 2004 1:09 pm

I really think it's not just about marketing. It's also tradition. Look at NWA's red tails, American's Eagle. United's 'U'. Most people couldn't care less what the plane looks like, they just want cheap fares and to get there on time without crashing. People are even bringing their own food now! So airlines could probably strip all the planes down and stamp their name in bold black letters above the windows and no one would care but us airliner geeks and die-hard employees. Braniff 'Jelly-beans' were the best concept to date along with UAL's slogan, "Fly the Friendly Skies"
PS. Red is the most expensive color to paint and maintain on an aircraft-coming from a Mechanic friend of mine in Duluth for NWA. Paint schemes DO cost money!!
Melissa
I push a beverage cart, so don't go break'n my heart!!