To be honest I'm a bit disappointed in MAS's judgement in choosing Madrid & Brussels ahead of other more deserving European destinations (no offence, Anxebla
) I do however wish MAS to concentrate on relaunching Munich and perhaps introduce Milan.
Direct traffic between Spain & SE
Asia has never been that great. Iberia does not even serve Bangkok, Tokyo nor Hong Kong (well, who doesn't?) let alone Singapore. My logic is, even during the times when SQ
/TG being the only Asian airlines to fly to MAD
, "mighty" SQ
still found a reason to withdraw this route. As for the Japanese traffic (both tourist & business), JAL withdrew its MAD
service a while ago (I believe so did IB
?). As far as I know, neither JL
ever served MAD
nonstop, it was always a tag-on flight with another city. I guess that at least says something about MAD
's potential in terms of its Asian traffic, doesn't it?
As for Brussels, the potential is definitely there, but with its location sandwiched between AMS
, I think adding BRU
to the network is a bit excessive. Not to mention that Brussels city centre is directly linked by high speed rail (Thalys) to both CDG
& Schiphol airports, without having to change trains. As many has pointed out before, there must be a reason why SQ
dropped its BRU
service last year.
But my greatest concern is, what makes Mas think that it can do any better than SQ in the future by relaunching MAD & BRU?
There are other less risky European points that Mas can venture into.
Speaking of european tag-on flights, I don't think it's really a good idea. MH
have been operating these flights (e.g. KUL
) for many years, but looking at MH
present network, all european points are served nonstop from KUL
. The last MH
tag-on flight KUL
was changed in favour of KUL
nonstop nearly a year ago. I'm sensing that nonstops is the way to go nowadays. Launching MAD
would almost definitely be an extension of an existing route. This might be though to swallow, but my opinion is, if a destination is only feasible to operate as a tag-on flight, then it probably does not make business sense to operate at all (i.e. 'doomed' to be axed sooner or later). MH
have dropped ZAG
in the past, none of which was ever operated nonstop.
Just to quote Ex-SQer from another thread
who I think made a very valid point :-
Don't overestimate the effect 5th freedom rights between European cities may have on the profitability of the flights. Offering 2-3 flights perr week on intra-Europe sectors doesn't attract the right mix of traffic that will bring in much revenue. If anything, SQ has to offer rockbottom fares to attract any traffic at all. Tag-on sectors within Europe also tend to be very expensive because the airline has to use an extra set of crew and it has to incur extra costs in terms of landing fees, ground handling, catering crew hotels and transport, etc.
Anxebla, perhaps it is Iberia should start to venture out into the Far East. I know how it's like to be overshadowed by other larger airports in the region, we should know that by having SIN
on our doorstep. There's no way that the airport authorities or government can 'force' any airline to fly to their home base, so the best thing to do is to launch our own service. It's no big deal that KUL
only receive 3 european airlines, when our flagship carrier has our own service to 10 european cities.