ozglobal
Posts: 2536
Joined: Tue Nov 09, 2004 7:33 am

Longhaul J And F Class: Convergence Or Super F?

Tue Nov 09, 2004 8:11 am


Premium ultra long haul carrier's J and F class products (eg. BA, QF ) seem to be converging rapidly. Are we going to ultimately see a two-class configuration of premium Business and Y or a new 'super F' class emerge? Perhaps this is part of a cycle of product development and market demand?
When all's said and done, there'll be more said than done.
 
roseflyer
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Joined: Fri Feb 13, 2004 9:34 am

RE: Longhaul J And F Class: Convergence Or Super F?

Tue Nov 09, 2004 9:36 am

I think it is more of a case of the classes re-evolving. No company wants to send people in first class, but happily pay for business class. Likewise there are companies that will only pay for economy and not business, but will pay full fare and hence premium economy. If you look at Virgin Atlantic's premium economy, it is probably at the same comfort level that business class was 10 years ago.

First is disappearing, business is getting significantly better and a new class is developing in premium economy. One of the only airlines that still offers 3 classes on all long haul aircraft is UA. In order for their first suites to be worth the cost they have to be significantly better then their business seats. However in order to do this they must have outdated business seat product which ends up hurting them. Most other carriers have eliminated First class altogether or do not have in on every plane and have replaced it with premium business class seats. It is all a marketing ploy.

In the end first class will probably disappear except for certain premium high yielding routes, and the rest of the routes will have lie flat business and a premium economy. UA is the only airline in the US currently offering premium economy, but I see others likely to join in the future. Both BA and VS have done it and others are following suit. Planes will probably stay 3 class, but the such high end business and first class products are causing problems.

An airline can't justify F on every route, but still wants high yielding passengers. The seats today are almost too good. No one can afford to pay for them. First class across the Pacific is $10,000, which is too high for almost any companies' wallet. Classes are evolving with time and eventually first class will be replaced with premium business and passengers will think they are getting a "great" deal, but in the long run, the airlines will gain.
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ClassicLover
Posts: 3977
Joined: Tue Mar 09, 2004 12:27 pm

RE: Longhaul J And F Class: Convergence Or Super F?

Tue Nov 09, 2004 12:08 pm

I think the airlines are getting smarter.

Call the best cabin on the aircraft Business, then have Premium Economy and Economy... companies will pay the Business Class fare because it's called Business Class usually, no matter what the price is. I think it's sneaky!

However, back to the topic of convergence...

I believe that the Business Class products are close to the First Class products on some airlines. However, carriers with superfly Business Class cabins (QF, BA, etc) have generally tended to ramp up their First Class product too. Individual pods, and in some cases cabins.

It's possible that First Class on some airlines will emulate or surpass the opulence that was seen on the Flying Boats. We can only hope  Smile ...

Trent.
I do quite enjoy a spot of flying - more so when it's not in Economy!

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