sevenair
Posts: 1491
Joined: Sun Feb 04, 2001 7:18 am

EasyJet TV Ad (UK)

Wed Nov 10, 2004 11:01 pm

Hey, just saw the EZY add for the first time, and i mist say, for the first TV add that they have done (or at least shown where I am), it is pretty boring!
 
KateAA
Posts: 87
Joined: Fri Nov 05, 2004 10:41 pm

RE: EasyJet TV Ad (UK)

Wed Nov 10, 2004 11:04 pm

Its EZY, did you think they would have spent any money on it?

Quite a few of my British friends have told me that loads of people have stopped using them, how's their PAX figures?

I must admit I have flown with them once and after being delayed for over six hours I promised myself I would never do it again.

Kate
 
sevenair
Posts: 1491
Joined: Sun Feb 04, 2001 7:18 am

RE: EasyJet TV Ad (UK)

Wed Nov 10, 2004 11:07 pm

well, in faburary, it will be my first ever EZY flight. im quite looking forward to it. it depends who you ask in the UK-to some they are a fun quirky company-and that image just didnt come accross in the TV ad-it was actually quite naff!

I think EZY are doing well, and they are a relative newcomer to NCL, and they keep ading on new routes! they are one of the most successful airlines in Europe, and best of all-they are British  Smile/happy/getting dizzy
 
Arsenal@LHR
Posts: 7510
Joined: Tue Mar 20, 2001 2:55 am

RE: EasyJet TV Ad (UK)

Wed Nov 10, 2004 11:10 pm

I haven't seen the Easyjet advert yet, so i'll reserve judgment on that. I've seen the new British Airways advert though, it's nice and slick as usual like most BA adverts over the years.

In Arsene we trust!!
 
sevenair
Posts: 1491
Joined: Sun Feb 04, 2001 7:18 am

RE: EasyJet TV Ad (UK)

Wed Nov 10, 2004 11:14 pm

yeah, you can always count on BA for a good advert  Smile/happy/getting dizzy
 
EZYAirbus
Posts: 2318
Joined: Sun Sep 07, 2003 4:57 am

RE: EasyJet TV Ad (UK)

Wed Nov 10, 2004 11:30 pm

Passenger figures are very high at the moment, the highest ones are the sunny destinations, i.e Malaga, Palma, Faro and Alicante, soon we be seeing very high numbers on Geneva, Basle etc for people going off skiing.

Glenn
http://www.glenneldridgeaviation.com
 
tombezza
Posts: 81
Joined: Fri Nov 24, 2000 8:48 am

RE: EasyJet TV Ad (UK)

Thu Nov 11, 2004 12:34 am

Quite a few of my British friends have told me that loads of people have stopped using them, how's their PAX figures?

See: http://www.easyjet.com/EN/News/20041105_01.html

I think quite a few of your British friends are wrong! easyJet have had a pretty turbulent year until recently. Share prices tumbled amid profit warnings and rising fuel prices, but recent figures seem to have pleased most, with the shares climbing again and a fairly big buy-in by Icelandair Group.

I haven't seen the U2 advert on television, but I did once see one in a cinema which was less than impressive. Very boring. But then, as has been mentioned, they're not going to chuck in wads of cash to produce a Hollywood-style commercial, are they?

tombezza
 
GAWZU
Posts: 195
Joined: Tue May 07, 2002 3:10 pm

RE: EasyJet TV Ad (UK)

Thu Nov 11, 2004 1:24 am

... and what's with the terribly tacky "come on, let's fly!" new slogan on the website?
 
Delboy
Posts: 689
Joined: Wed Jun 27, 2001 12:57 am

RE: EasyJet TV Ad (UK)

Thu Nov 11, 2004 1:39 am


Well I have to admit that I now use Monarch Schedule when we go to the holiday retreat in Marbella because they are cheaper than EZY. You can also book your Summer flights much earlier with MON than EZY.

The only rub is that MON have stopped the free meal/drink service next summer, will look comical when everone opens up the home made sarnies.
 
alcregular
Posts: 2139
Joined: Fri Sep 26, 2003 5:53 am

RE: EasyJet TV Ad (UK)

Thu Nov 11, 2004 3:15 am

I've just seen the advert, and I must say, I thought it would have been more exciting than that, very boring.
Why drive when you can fly?
 
sevenair
Posts: 1491
Joined: Sun Feb 04, 2001 7:18 am

RE: EasyJet TV Ad (UK)

Thu Nov 11, 2004 7:32 pm

yeah, i agree, its very boring! infact, its crap, worst airline ad ive seen here!
 
aviationfreak
Posts: 1069
Joined: Sun Nov 09, 2003 9:01 am

RE: EasyJet TV Ad (UK)

Fri Nov 12, 2004 3:47 am

Didn't see the UK ad, but I find the EZY ads out here in the Netherlands always funny. They are always picking on KLM. One ad showed a swan boarding an EZY a/c with the following Dutch expression as a comment: "Why should you pay yourself blue?" Just hilarious!  Big thumbs up

Sander
I love both Airbus and Boeing as much as I love aviation!
 
ACAfan
Posts: 690
Joined: Fri Apr 30, 2004 11:25 pm

RE: EasyJet TV Ad (UK)

Fri Nov 12, 2004 4:30 am

Anyone remember the AUS $10,000,000 advert that Qantas was putting together? What happened to that?
Freddie Laker ... May be at peace with his maker ... But he is a persona non grata ... with IATA
 
Lowsonboy
Posts: 269
Joined: Thu Aug 16, 2001 10:37 pm

RE: EasyJet TV Ad (UK)

Fri Nov 12, 2004 8:39 am

EZY seem to be trying to market themselves as a friendly, cuddly and quirky LCC, as opposed to, eg. Ryanair who simply strongly promote their low fares. A whole load of new posters have appeared behind EZY check-in at LGW telling staff to always treat customers with utmost respect and empathy, etc.... somehow I can't see FR doing that!!
 
AnsettB727
Posts: 199
Joined: Tue Mar 23, 2004 11:19 am

RE: EasyJet TV Ad (UK)

Fri Nov 12, 2004 11:45 am

Which one are you talking about ACAfan?

There was a new "I Still Call Australia Home" ad on at superbowl time this year.

Those ads, the one before done with the Australian Girls' Choir, was the most ambitious ad ever made for an Australian company I believe. I don't know if it cost them AUD$10m, but it cost them a lot. Still sends shivers up my spine: it's the best ad.
 
sevenair
Posts: 1491
Joined: Sun Feb 04, 2001 7:18 am

RE: EasyJet TV Ad (UK)

Fri Nov 12, 2004 9:20 pm

lowson-i agree, but i think EZY have to work hard to get away from the negative image portrayed on Airline-sure it does EZY good by highlighting problems passengers bring (thus reducing them in the future!), but i think FR problems would be worse-that coupled with the Hitler-esque staff would cause commotion. 'cute and cuddly' is a message i tihjhnk EZY are trying to get accros
 
Pe@rson
Posts: 16003
Joined: Sat Jan 13, 2001 6:29 pm

RE: EasyJet TV Ad (UK)

Fri Nov 12, 2004 9:47 pm

"A whole load of new posters have appeared behind EZY check-in at LGW telling staff to always treat customers with utmost respect and empathy, etc.... somehow I can't see FR doing that!!"

What you - and everyone else - must remember is that probabl 99% of all passengers flown by both FR and U2 are probably treated perfectly well. You only hear the 'bad' stories and cases, because they're the most newsworthy.

I'll have to consult my book for the exact figure, but FR now offers its employees an incentive - like £100 or something - if they go above and beyond what is expected of them when dealing with customers. This, I think, goes someway to illustrate that FR does indeed take its customer service seriously, which is why you'll almost certainly receive a friendly, happy smile and professionalism onboard its flights.
"Everyone writing for the Telegraph knows that the way to grab eyeballs is with Ryanair and/or sex."
 
rwylie77
Posts: 322
Joined: Fri May 28, 2004 6:11 pm

RE: EasyJet TV Ad (UK)

Sat Nov 13, 2004 1:28 am

At the end of the day Ryanair and EasyJet are doing a great job opening up air travel to people who couldn't previously afford it. In this weeks Airline Weekly magazine there is an article stating that over 60% of EasyJet customers are new customers created by the low fare.
 
Horus
Posts: 5131
Joined: Sun Feb 22, 2004 1:04 am

RE: EasyJet TV Ad (UK)

Sat Nov 13, 2004 4:30 am

Just seen the ad now. It's not too bad but I expected alittle more. Having said that I still think U2 are the best LCC around and I always go for them whe possible.

Horus

EGYPT: A 7,000 Year Old Civilisation
 
Jaspike
Posts: 4843
Joined: Sat Feb 23, 2008 1:40 pm

RE: EasyJet TV Ad (UK)

Sat Nov 13, 2004 4:34 am

The advert could be better... but I wouldn't say it's very bad. Some of the techniques in it are quite clever.. but the 'come on, let's fly' slogan is awful  Laugh out loud

The new website design is much better than the old one  Big thumbs up

Tom
 
FLVILLA
Posts: 316
Joined: Thu Jun 03, 2004 8:07 pm

RE: EasyJet TV Ad (UK)

Sat Nov 13, 2004 8:00 am

I definatly thought it was quite tatty actually and a bit sad.

Obviously have'nt quite got hold of the people making the VS or the BA ones yet.
I hope in life i can work to live, not live to work
 
thowman
Posts: 342
Joined: Tue Jul 06, 2004 6:51 am

RE: EasyJet TV Ad (UK)

Sat Nov 13, 2004 8:41 am

Why do they need to advertise on TV? I would of thought they get enough airtime from the show "airline". How many years has it been going now?

Even though it is not always in a favourable light, the old adage applies, all publicity is good publicity..... and I would personally never go anywhere near EZY's customer service desk at LPL after watching it!

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