>According to easyJet's marketing chief, they are planning to launch Berlin/SXF
-Istanbul flights next year!
I understand that there is demand for this route (Berlin is the largest "Turkish" city outside of Turkey). Honestly I think, a lot of European cities could need a daily easyJet flight to Istanbul.
However, I always thought that with the LCC system, you should offer short flights to keep costs down.<
First off, SXF
is only 928nm (1718 km), so that is definately a short haul flight (2 hours perhaps). Second, it is actually even better for a LCC to fly long haul. As flights get longer, costs per mile go down because you use much less fuel in cruise than on take off, spend less on MX
, less wear and tear, etc. In fact, US LCCs are now focusing more on adding Trans-continental flights than on short hauls. These are flights of about 4000-4500km, far from short hauls. LCCs also succeed in big traffic markets. They are less concerned about yield than about capacity and make money if they fill their planes. Easyjet is smart to go after this route. I only wonder where Ryanair will fly as their alternative to IST