Ozglobal, good point, Bourne Identity/Supremacy was a hit, but didn't get the numbers that Hollywood expect for a star like Tom Hank (not that Tom has been getting good numbers in his last couple of films - but that's another topic).
American like spies vs spies (MAD
), especially international spying - because we never spy on ourselves (if you believe in that - I have some bridges to sell to you), and Hollywood reinforces that stereotype, Bourne and the grand daddy of them all - Bond films, takes place mainly outside the US, because all the bad guy's are mainly outside the US (go figure!).
And from a previous post - European thinks all American are like characters from "Dallas" - so the stereotype continues...and worst, the audience wants it.