richardw
Posts: 3138
Joined: Tue May 08, 2001 3:17 am

EasyJet "Come On, Let's Fly"

Mon Nov 15, 2004 7:32 pm

is the new slogan for their TV commercials in the UK, which is the first time they have advertised on TV. Go Fly did do a bit of TV advertising but I think this is a first for easyJet, also they have just started releasing their Summer 2005 flights for sale, which is slightly earlier than the usual December release. Looks like they are looking for some early positive cash in flow.
 
BestWestern
Posts: 7076
Joined: Fri Sep 08, 2000 8:46 pm

RE: EasyJet "Come On, Let's Fly"

Mon Nov 15, 2004 7:56 pm

Great move... more early cash = less aircraft loans to pay interest on.

Unlike other low cost airlines, EasyJet wont be running on airline fumes this winter, and will survive.... They have cash in the bank...
You are 100 times more likely to catch a cold on a flight than an average person!
 
JGPH1A
Posts: 15080
Joined: Thu Aug 14, 2003 4:36 pm

RE: EasyJet "Come On, Let's Fly"

Mon Nov 15, 2004 8:42 pm

U2 have new poster ads up in the NCE area as well, showing a 23 year old male FA called Antoine, saying "Nice to see you on board" or some such simpering crap. Up all round the airport parking areas, and in the Easyjet boarding area in zone A at NCE T2. Not too impressed.

I think U2 are releasing their flights next summer because they have a reasonably settled route network now. Most "normal" airlines have a sales detail period between 300 and 365 days before departure, so why shouldn't LCC's ? The answer for carriers like WW and others, is that they don't know from one week to the next where they'll be flying in a month's time, so to publish flights too far out means having to cancel bookings when the flight is discontinued or in some cases not operated at all. U2 seem to be able to plan and execute a route without second-guessing themselves, and so opening next summers flights sooner means more early bookers, which means more seats sold at higher rates because the cheap seats will sell out quicker.
Young and beautiful and thin and gorgeous AND BANNED ! Cya at airspaceonline.com, losers
 
gkirk
Posts: 23347
Joined: Thu Jun 15, 2000 3:29 am

RE: EasyJet "Come On, Let's Fly"

Mon Nov 15, 2004 8:55 pm

Looks like NCL-NCE and NCL-PMI are back to daily frequencies for the summer  Smile
When you hear the noise of the Tartan Army Boys, we'll be coming down the road!
 
gilesdavies
Posts: 2274
Joined: Tue Dec 02, 2003 7:51 pm

RE: EasyJet "Come On, Let's Fly"

Tue Nov 16, 2004 2:53 am

I think the adverts are really good.

Showing how their cheap fares have enabled people to fly regularly and have more holidays.

It also shows the airlines "human" side and is using their staff as the face of the airline. I could barely imagine Ryanair doing the their cabin crew would frighten passengers away and would probably not be allowed to be shown before the 9pm water-shed.  Wink/being sarcastic
 
richardw
Posts: 3138
Joined: Tue May 08, 2001 3:17 am

RE: EasyJet "Come On, Let's Fly"

Tue Nov 16, 2004 7:39 am

Do the faces of the Airline like Jane Boulton, Leanne Cheung, Katrina and Leo get extra pay for their appearances?
 
RB211LTN
Posts: 123
Joined: Sun Mar 28, 2004 2:40 am

RE: EasyJet "Come On, Let's Fly"

Tue Nov 16, 2004 8:15 pm

It was all voluntary...

There was a memo on the EZY crew intranet asking for people who wanted to be in the advert to put their names forward.

Personally working for the company I have only seen the advert once but couldn't work out what if anything it had to do with air travel apart from some people levitating in the air.

PS. Katrina from Airline left the company about 3-4 years ago
The customer is always right.....unless he is a passenger!