Photo © Matthew Smith
Photo © Randall Smith
The last three years have been a very trying time period for the airline industry. Some airlines have made great strides in an attempt to return to profitability. I would like to take the time to recognize the most prominent airline in the world, United Airlines.
In the three years following the September 11, 2001 attacks, United has greatly improved their chances of survival. They have attempted to right-size their markets. One such example is their SFO-LAX route. Once at more than 40 times daily, it now stands at 18 daily flights. They've used United Express to their benefit, creating profitable feed to their valuable and extensive international flight network, as well as their domestic network. An example of this is the use of UAX from the IAD hub, which feeds UA's profitable trans-Atlantic flights. With the recent creation of Ted, UA has attempted to maximize yields, and make consumers happy with their product. Using Ted to mainly leisure markets benefits both consumers and shareholders alike- low fares, and high profits.
The introduction of a new trans-continental premium product, United's p.s., they aim to keep their current profit-producing customers, as well as attracting new ones. A new high-yield product that I feel will crush the competition (mainly American Airlines), will pay off in the end. Having a streamlined, consistent product will have a positive effect when compared to the competition.
A smart management team, and dedicated employees are the keys to success in delivering UA's new and improved product. If it weren't for you pilots, flight attendants, ground crew, upper management, as well as a plethora of others, UA would not be where it is today- on the road to profitability.
I feel that the choices made by employees and executives have helped steer UA in the right direction. With that said, I would once more like to congratulate you employees (and consumers!), for doing a bang-up job. Keep up the good work, and good luck to you all!
Photo © John K. Jonaitis Jr.
Photo © Tim Samples