At least JetsGo carries people that otherwise could not afford flying at all.
But how many are being retained?
has a solid, long-term marketing plan, Air Canada also has a plan to ensure their success as well. For WS
, this means dropping or reducing flights on various routes in order to remain profitable. For AC
, this means (amongst other things), the acquisition of new RJs in order to compete and become/remain profitable. The big question is, who has succeeded in gaining and maintaining customer loyalty. If WS
customer base is purely on those disgruntled former-AC passengers, then they don't have much of a leg to stand on as AC
continues to improve their service. However, if WS
's customer base is constructed of various types (ie. business, family, students, etc) who appreciate WS
for their product and not as a means to spite AC
, then they will remain successful.
With pricing no longer being an issue between AC
as both have similar airfare, airline service and the products (meals, IFE, movie, phone, etc) that they offer will be what determines an airlines success on the routes where those two compete.
If it weren't for the high tax and fee levels, it would be a great time to fly in Canada.