Most of the failures of resurrected airlines are due to the fact that many of them are motivated by romantics or naive people who think passengers may be lured by a famous name.
However an "airline resurrection" can be succesful if a correct business plan is used. In my own experience, my father was a purser of the defunct AeroMexico (Aeronaves de Mèxico sa d CV
), however only a few weeks passed when a group of former employees with the help of a government bank (the Mexican equivalent to the National Trust, sort of) started operations with a much downsized fleet. Some 9`s were used and all DC-10`s but only a handful of destinations were served.
The market was there and after some months a new airline was starting operations in October 1 , 1988. transatlantic flights were reactivated the next year and the new airline , Aerovias de Mexico kept the same commercial name, AeroMexico but a slightly different corporate image was used. The new colours (Indigo blue and terracotta) were chosen since those were the ones that Aeronves de Mexico used before it was nationalized in 1960. An emphasis on reliability was introduced as new corporate culture and that is why we are trained to be the "world`s most on-time airline".
So far the "new" AeroMexico has kept some traditions alive, like the Aztec Knight, but with a new image. However in our small airline museum we keep alive AM
`s past heritage as the "official airline of Mexico" .
ps i`m also a romantic...I really miss TWA, Pan Am, Eastern, Western, Swissair, Sabena, AeroPeru, and....should I say more? At least the Speedbird is still alive