Gee even I've had good Qantas flights and great dividends on my shares (and for my clients.) But an orgy of feel good messages masks some realities which are important to keep in mind if Qantas is to continue to prosper.
First, it has to make its employees realise they work for the passengers, not for themselves.
Secondly it has to reform its productivity to become truly profitable. Qantas makes less money that it should, and its share price hasn't seen $5 since the week before Richard rocked up with his excellent Australian adventure announced on November 28, 1999. Since then QF
shares have generally been trapped between $3 and $4. Not good.
. The flying experience.
The destruction of the value of points overwhelms the pluses in the new scheme.
Trolley Dolley, you are going through life a victim of hype. Sad.
I predict the scheme will in a short period be scrapped, now that its real purpose, selling points to non flyers like retailers, bankers etc, has been diluted by the changes in the rules for accounting for the liability on the books.
Last year, sorry, this year, I used the J class lounge at Sydney International several times. Each time it had just about run out of edible food, but the wines were damn good. And the seats were getting frayed, and it has pathetic access to the internet and does even offer a complimentary wi-fi set up. (Correct me if this has happened recently.) I was flying CX
on each occasion because the Qantas upgrade to J class was behind schedule, and I'll be flying VS
at leasst once in the near future, because however good or bad VS
service turns out to be a wide, genuinely horizontal flat bed rocks the most of anything on a long haul trip.
Domestically where I fly most with Qantas it has trashed its product down to a level of discomfort and indifference that makes it a notch better than Jetstar actually many notches better than Jetstar but uncompetitive with DJ
and this is before Live2Air TV
However I agree from personal experience that its transcon catering levels are excellent. Yet I saved over $500 on a DJ
transcon last September and paid about $10 for a really good hot tray meal, at least a wholesome one, if not quite as drawn out but delicious as the Qantas experience. So saving $490 is a compelling reason not to choose Qantas just for better nosh and lousy legroom. Be shocked, DJ
now has better but not brilliant legroom than many QF
jets in Y.
The Qantas decision to push some of its customers onto JQ
is deplorable, especially as they don't get those stupid points that some people believe in, poor benighted....oh you know what i think about that.
I have a client who nearly had the 320,000 points he needed for two first class seats to London when they jacked it up to 550,000 points (for two) and now that he nearly has that they've jacked it up to 768,000 points. Now that is stamping on your customer big time. He'll die before he gets to that number, and I bet they screw it higher yet again.
On international routes Qantas is still rolling out a J class product that SQ
,CX and VS
have had for years, and VS
is retiring its in favour of true comfort, with Air NZ
introducing the same format from the middle of next year. Its IFE is totally obsolete. Its FFP is discredited. These are big negatives for good Qantas people to overcome lest they suffer the wrath of the consumer.
In summary, there is a 'good' Qantas, which can be very very good, and a less good Qantas that does awful damage to its reputation, and then there is management trashing the loyalty scheme, which will have lasting repercussions unless they fix it good.