>Hey guys, one thing I can´t understand is why United changed it´s livery.
Not that the new is bad or anything, but, they´re in a bad financial shape and re-painting the whole fleet must cost a big load of money.
I can see they trying to show the image of a new company, trying to get out of bankrupcy a new image to the consumer and everything, but isn´t that too much money spent for someone with not that much money to spend.<
The point of the new livery is three fold. One, UA
's old livery was one of the least liked in the industry. I know 1K flyers who cannot stand it. Second, the new livery is part of an overall image makeover that UA
is hoping will help them emerge from their troubles.
The final, and most important reason is that the new livery is cheaper that the old one. The reason the fleet is changing over slowly is because the planes are being painted when they come in for normal maintainance, when the planes are stripped of paint anyway and repainted, so there is no additional cost of painting the plane out of order, they just paint them with different paint, that is much cheaper.