LH has to face sooner or later the reality. AF/KLM is the new leader in Europe and LH and BA will have to accept that they are one step behind. They can't serve all destinations in the same way AF/KLM can.
...Nor it seems they are extremely interested in doing so.
is undoubtlessly focused on other worldwide regions at the moment, which have performed good enough to keep the airline tied to them, and placing bets each time more to similar destinations... (e.g. India).
Like it or not, they have seen better results in just keeping flights to what is worth in South America. GRU
, as the largest cities in the region and the number one premium, high-yielding markets. GIG
as their respective tag-ons to cater for lower-yielding, yet significant demand; and CCS
, destination full of wealthy people, lots of german colonies and a fair amount of VFR and leisure traffic that is generated. Pretty similar situation in BA
's case, much more critical however with only 3 destinations in the region as of February 2005.
No pride here. Not a question of facing anything nor being disturbed by falling one step behind if you ask me. AF
/KLM have simply managed to succesfully work their way into this continent after IB
(who has things a lot easier) and have been clever -or lucky- enough to adequately respond to the market's needs with the right aircraft configuration, frequencies and publicity among others. They are interested.