This is a nice tribute and some good PR
for the firm, reaffirming that what they did was in good taste and probably something the late affectionado would have approved of. Many companies participate in corporate goodwill activities at a lower profile level, some preferring to remain anonymous entirely. Two wellknown programs of such sorts in the United States are the Make-A-Wish Foundation and the Corporate Angel Network.
The Make-A-Wish Foundation serves children who have life threatening or terminal illnesses. If an ill child enrolled in their program has a wish that they can grant through a participating organization, they will make it come true for the child and their family. Publicity levels vary according to the wishes of the family and sponsor. American Airlines and its affiliates have participated in Make-A-Wish programs, donating transportation for the families to such destinations as Orlando-sometimes operating a dedicated flight solely for Make-A-Wish. The railroad museum that I worked for is a Make-A-Wish sponsor. One little boy's wish was to be an engineer. Our management and Make-A-Wish worked together and the little fellow got his wish-sitting at the throttle of a WWII vintage Alco RSD-1 and running it with the assistance of the real engineer. The only evidence of this wish, aside from the familie's memories is the plaque-mounted photograph that Make-A-Wish gave to the railroad to show their appreciation. It hangs in a prominent location in the crew room at our crew terminal.
The other program that I mentioned, Corporate Angel Network, is supported by a number of Fortune 500 corporate flight departments. It was formed by some good folks in corporate aviation who realised that they could make a difference by giving patients who need to travel long distances for medical care a lift when they had empty seats. A CAN
participating aircraft sends its flightplans to the CAN
dispatch office and identifies how many vacant seats it will have. The dispatch office then matches the aircraft's planned route and available seating to their needs. Thus a patient in need of transportation to/from treatment gets the care they need and the aircraft operator gets the satisfaction of knowing that they are helping to save lives at no extra cost to anyone.
"When a man runs on railroads over half of his lifetime he is fit for nothing else-and at times he don't know that."