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yyz717
Posts: 15689
Joined: Mon Sep 10, 2001 12:26 pm

Ryanair Success With IFE Test

Sun Dec 12, 2004 4:26 pm

Aviation Week (AWST) in the Dec 6th issue reports that Ryanair has just completed a 6-aircraft test of portable IFE and determined it to be a success. They needed a 3% participation rate to produce a reasonable ROI and far exceeded this. IFE will now be installed/offered fleetwide by Apr 2005.

Ryanair sees IFE as a significant revenue source.

Clearly, this bodes well for other LCC's offering IFE such as JetBlue and WestJet. It also blurs the line betw full service carriers and LCC's.

I dumped at the gybe mark in strong winds when I looked up at a Porter Q400 on finals. Can't stop spotting.
 
lymanm
Posts: 1100
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RE: Ryanair Success With IFE Test

Sun Dec 12, 2004 6:29 pm

Or, it may prove to be a distinction between full service/LCC: whether or not pax pay for their IFE.

Do any full service carriers charge for their IFE?
buhh bye
 
andz
Posts: 7624
Joined: Mon Feb 16, 2004 7:49 pm

RE: Ryanair Success With IFE Test

Sun Dec 12, 2004 7:37 pm

I thought charging for IFE went out in the days of those awful tube headsets, the airlines used to charge for the rental of them due to copyright reasons.
After Monday and Tuesday even the calendar says WTF...
 
Pe@rson
Posts: 16001
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RE: Ryanair Success With IFE Test

Sun Dec 12, 2004 9:04 pm

"Ryanair sees IFE as a significant revenue source."

Yep, and a great one it will be! When added to the other things it sells, like food, drink, stratchcards and gifts, its inflight sales should probably amount to perhaps 20%+ of its total annual revenue (a couple of years' ago, its food and drink sales alone amounted to 7%). What they should do next is make people pay to use their toilets, like people have to do in some train stations. 1 GBP a go?  Wink/being sarcastic It would put some people off from using them, thus resulting in less cleaning and the reduced purchasing of materials, like toilet paper, and some people will HAVE to go so will HAVE to pay.  Wink/being sarcastic  Laugh out loud

[Edited 2004-12-12 13:28:21]
"Everyone writing for the Telegraph knows that the way to grab eyeballs is with Ryanair and/or sex."
 
Leskova
Posts: 5547
Joined: Wed Oct 08, 2003 3:39 pm

RE: Ryanair Success With IFE Test

Sun Dec 12, 2004 9:11 pm

Pe@rson, an honest question from someone who's never flown on Ryanair before and simply has never heard the term before: what are "stratchcards"?

Regards,
Frank
Smile - it confuses people!
 
ANCFlyer
Posts: 21391
Joined: Mon Nov 15, 2004 3:51 pm

RE: Ryanair Success With IFE Test

Sun Dec 12, 2004 9:17 pm

Lymanm: "Do any full service carriers charge for their IFE?"

I believe AS charge Y pax $10 a crack for the hand held gizmos . . . and they are not available on every flight . . .
FOR THOSE THAT FOUGHT FOR IT, FREEDOM HAS A FLAVOR THE PROTECTED WILL NEVER KNOW OR UNDERSTAND
 
Pe@rson
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RE: Ryanair Success With IFE Test

Sun Dec 12, 2004 9:33 pm

Hi Frank,

Stratchcards are, I suppose, a form of gambling - you pay the price for the card (1.50 GBP per ticket, if I remember rightly) and then stratch a bit off the front and see if you've won a prize. The National Lottery in the UK produce several varities of stratchcards so FR is following this sort of thing. I would never buy one myself, but if it's a good form of income...
"Everyone writing for the Telegraph knows that the way to grab eyeballs is with Ryanair and/or sex."
 
gkirk
Posts: 23345
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RE: Ryanair Success With IFE Test

Sun Dec 12, 2004 9:43 pm

Pe@rson, paying to use the toilets on an a/c. Now that is taking the piss.
When you hear the noise of the Tartan Army Boys, we'll be coming down the road!
 
Leskova
Posts: 5547
Joined: Wed Oct 08, 2003 3:39 pm

RE: Ryanair Success With IFE Test

Sun Dec 12, 2004 9:44 pm

Thanks, James - that does explain it... makes sense: if Lauda (and other airlines) offer gambling through their IFE systems, why shouldn't airlines offer the same on shorter flights with no PTV/IFE: people seem to like gambling, tough I cannot really understand why myself - but, hey, if an airline can make money off it, I'd say it's a good thing to offer...

I'm still wondering about the word "stratch"... sure that those things aren't "scratchcards" where you scratch something off the front? Or what does one do when one "stratches" something off the front of a card?

P.S.: Sorry - not trying to be annoying in this, I've just really never heard the term "stratch" before...  Big grin
Smile - it confuses people!
 
gkirk
Posts: 23345
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RE: Ryanair Success With IFE Test

Sun Dec 12, 2004 9:49 pm

Scratchcards...
Scratch off a panel on the card, get 3 cherries win £1, get 3 bells win £10 etc etc  Big grin
When you hear the noise of the Tartan Army Boys, we'll be coming down the road!
 
Pe@rson
Posts: 16001
Joined: Sat Jan 13, 2001 6:29 pm

RE: Ryanair Success With IFE Test

Sun Dec 12, 2004 9:52 pm

Ooops, SCRATCH yes. Sorry, was a typo.  Smile

'Pe@rson, paying to use the toilets on an a/c. Now that is taking the piss.'

I liked that one very much. So my idea of making people pay to use the toilets in-flight will not be dumped.
"Everyone writing for the Telegraph knows that the way to grab eyeballs is with Ryanair and/or sex."
 
gkirk
Posts: 23345
Joined: Thu Jun 15, 2000 3:29 am

RE: Ryanair Success With IFE Test

Mon Dec 13, 2004 4:40 am

To be honest, I hope easyJet kill off Ryanair (althought I feel bad for any jobs lost)  Smile
When you hear the noise of the Tartan Army Boys, we'll be coming down the road!
 
Runway31
Posts: 72
Joined: Fri Nov 19, 2004 6:26 am

RE: Ryanair Success With IFE Test

Mon Dec 13, 2004 5:02 am

GKirk,

What is your reply got to do with a thread on IFE?.

[Edited 2004-12-12 21:02:57]
 
jmc757
Posts: 1205
Joined: Thu Mar 09, 2000 3:36 am

RE: Ryanair Success With IFE Test

Mon Dec 13, 2004 5:58 am

Are Ryanair scratchcards charity ones? All the charter airlines seel scratch cards but the proceeds go to charity. Or are Ryanair's totally for profit?

Still waiting for the day Ryanair will charge you for a seat? Or a life jacket maybe? Charge you for breathing? Imagine the cost savings associated with not having to run the air con system!!
 
brettbrett21
Posts: 422
Joined: Wed Jun 30, 2004 6:08 am

RE: Ryanair Success With IFE Test

Mon Dec 13, 2004 6:48 am

how long until there are bars to hold onto on the ceiling instead of seats like in tube trains and busses??
i'm so excited i wish i could wet my pants!
 
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Richard28
Posts: 1619
Joined: Thu Aug 14, 2003 5:42 am

RE: Ryanair Success With IFE Test

Mon Dec 13, 2004 8:36 am

For me, IFE isnt IFE when you dont get a flight map!

this is a bit of a half way house, but good new for FR iuf they can generate cash from it.

When will a european carrier offer live tv like JetBlue/Frontier in the USA, and Virgin Blue soon down under?

 
TZ
Posts: 908
Joined: Sat Mar 29, 2003 9:21 am

RE: Ryanair Success With IFE Test

Mon Dec 13, 2004 9:17 am

'Pe@rson, paying to use the toilets on an a/c. Now that is taking the piss.'
That's something of a public inconvenience.

Are Ryanair scratchcards charity ones? All the charter airlines seel scratch cards but the proceeds go to charity. Or are Ryanair's totally for profit?
A percentage of the proceeds go to selected children's charities, but I don't know how much. Mind you, I have never seen anybody actually buy one on any FR flight I've been on!

Tamsin (a.net screening crew)

TZ Aviation - Aeropuerto de los Banditos Team Images
 
Airplanepics
Posts: 2590
Joined: Fri Jun 27, 2003 4:12 am

RE: Ryanair Success With IFE Test

Mon Dec 13, 2004 6:08 pm

A percentage of the proceeds go to selected children's charities, but I don't know how much. Mind you, I have never seen anybody actually buy one on any FR flight I've been on!


I bought one last night, never again - rip off!

Also one more thing, Drinks - £1 for a small can of coke, daylight robbery. On other airlines such as easyjet they are 70p (Yes, still exspensive, but not as bad)

Simon
Simon - London-Aviation.com
 
Pe@rson
Posts: 16001
Joined: Sat Jan 13, 2001 6:29 pm

RE: Ryanair Success With IFE Test

Mon Dec 13, 2004 9:13 pm

"I bought one last night, never again - rip off!"

But you purchased one - if you had won, you'd be laughing and praising it. But how many people actually win when they gamble? Very few, I bet.

Of course FR's inflight refreshments are expensive - but, again, people will pay it (not me, of course, as I am Sir Scrooge), hence the high prices. Indeed, such things, plus gifts, IFE and scratchcards, amount to an awful lot of income for the airline.
"Everyone writing for the Telegraph knows that the way to grab eyeballs is with Ryanair and/or sex."
 
Runway31
Posts: 72
Joined: Fri Nov 19, 2004 6:26 am

RE: Ryanair Success With IFE Test

Mon Dec 13, 2004 11:42 pm

If you don't like the price you are not forced to buy. You can always bring your own with you.

I don't think anyone will starve or die of thirst on a 1 or 2 hour flight.

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