Alright, let me try being an armchair CEO.
1. Eliminate routes that are losing money. Routes that are breaking even, reduce capacity. Routes making money, add capacity with aircraft used to reduce capacity. Routes making money, slightly raise fares by a few bucks each way. Convert the airline to an all Low Cost Airline.
2. Eliminate the GO Fares Hummers. Why did they invest into Hummers as a campaign vehicle anyways? Seems like a poor idea to me. Increase advertising, and hook up contracts with "Wheel Of Fortune", and some other popular gameshows.
3. Reduce everyones pay by 12% across the board. Why 12%? Just sounds fair, and it will save the company some money. Cut the Executives pay, for example the CEO makes $400,00 a year. Why not cut that to $200,000? I would be happy to make that kind of cash!!! Heck, right now I would take $150,000!!!! LOL!!!
4. Bring up employee morale. I mean, lets face it, employees make an airline what it is. Offer profit sharing, and good recognition programs. Why not pat a hard working employee on the back, and add some green in the employees hands.
5. Major simplifiaction of the fleet. I would sell off the 737's, and 767's. Goal would be to convert to an all Airbus fleet within 3-4 years. Airbus A319, 320, 321, and A330. Less training costs, and a simpler pay scale for pilots.
6. Merge all owned Express affiliates. Then simplify the fleets. Lets admit, too many aircraft types flying in US Airways colors. E170, EMB 145, and a few Dash 8's for the smaller airports that dont work well with jets. Drop the B1900's, and eliminate the airports that can only utilize them. Gotta do something to simplify that mess!
7. Now that we have sold off so many planes, we have money to put away. Why spend it? Eventually regrow the airline. Do it nice and slow, and slowly choose your growth. Gotta start back at the basics, which is running a good airline. Maybe use some of the extra cash for training a new Customer Focus program.
8. Eliminate one of the Hubs. PIT
was a start, so finish it. Start a focus city further west. There is opportunity in STL
. Great central location in the US, and they lost a great airline to AA
. Now AA
is reducing service there, now would be a great chance to add 30-40 flights a day. Sound familiar? That seems to be the start of what WN
does when starting a new city.
9. If all else fails, sell the airline in parts. Give the money to the 28,000+ employees, and admit it was a good try. If I am President, I would go out with a bang. Imagine selling off your owned aircraft, and giving it to the employees? They have 280 or so planes, 28,000 employees, and well, do the math!!!! Wait, how many do they own? If they owned 100 airplanes, and sold each plane for 28 million each. That would give the employees almost a MILLION!!!!!!! Step aside Lakefield!!! LOL!!!
(Alright, just having fun!!!!)