Beno
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Jetstar To Offer Hot Meals/IFE.

Mon Dec 20, 2004 4:27 pm

Jetstar joins meal-high club
By Scott Rochfort
December 20, 2004

Passengers will soon be offered hot meals and hand-held TV sets on Jetstar flights, as it looks for ways to sell itself in its bruising air fare battle with Virgin Blue.

Following the growing trend by budget airlines worldwide to find new ways to squeeze money out of passengers once they are inside the plane, Jetstar, the Qantas offshoot, plans to hire out portable Digeplayer devices with enough memory to hold up to 50 movies, TV shows and computer games.

Along with subsidising its latest discount sale of 300,000 one-way tickets, Jetstar will head off Virgin Blue's plans for live pay TV systems in the back of all its seats from June next year. Jetstar reckons the two-kilogram devices will also give it the cost edge over Virgin.

Aside from installation costs, Jetstar reckons Virgin's system will lead to higher fuel costs, given that fitted TV sets add at least 900 kilograms to the weight of a Boeing 737.

"We don't knock other people's technology, but we want something that will be cost effective," airline spokesman Simon Westaway said.

Virgin Blue has hinted that it will charge about $5 a flight to watch live pay TV, but Jetstar is yet to indicate a price.

Virgin Blue chief executive Brett Godfrey said the portable systems represented another case of Qantas "wanting to play catch-up" with his airline. He doubted that video-playing Digeplayers would have any success on short trips in Australia, where most time-limited passengers generally wanted to watch the news or sport, not a movie.

Jetstar chief executive Alan Joyce said his airline now wanted to serve hot meals because of a "significant improvement" of on-board food, drinks and merchandise sales.

But Jetstar and Virgin have a way to go before they match the Irish budget carrier Ryanair's onboard revenue-raising antics. In October Ryanair began selling scratch-card games for €2 ($3.50), in which passengers could win a car, flight voucher or another scratch card.
 
777ER
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RE: Jetstar To Offer Hot Meals/IFE.

Mon Dec 20, 2004 4:40 pm

Well one thing is for sure, I wonder rather have the IFE in the seat in front of me, instead of holding a 2kgs TV.

Jetstar reckons Virgin's system will lead to higher fuel costs, given that fitted TV sets add at least 900 kilograms to the weight of a Boeing 737.
Has Jetblue's fuel usage increased due to their IFE system?
 
miami1
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RE: Jetstar To Offer Hot Meals/IFE.

Mon Dec 20, 2004 5:31 pm

Yes. But think that DJ has to maintain ALL those IFE screens and equipment, whether it is used or not. Also consider that the person not using the IFE in front of them is more likely to vandilise it!
 
RichardJF
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RE: Jetstar To Offer Hot Meals/IFE.

Mon Dec 20, 2004 8:37 pm

liveTV will be very effective on SYD-MEL-BNE. People will get used to the idea of watching the news pretty quickly. Should be quite a dilemma for Qantas.
On longer routes a DigEplayer or similar device should work well. Passengers may not pay for an hour but for 3-9 hours it's a pretty good proposition.
Useful for Australian Airlines.
Will Pacific Blue get LiveTV and use it on AKL-WLG-CHC as well as the Tasman.
 
Qantasflyer
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RE: Jetstar To Offer Hot Meals/IFE.

Tue Dec 21, 2004 1:54 pm

Great news for Jet* and its passengers is all i have to say, but it does seem more cconventional to have a personal tv in the seat in front rather than on a portable screen. As metioned this would be more useful and sucessfull for longer flights over the short hops such as SYD-MEL/BNE for obvious reasons.

Regards
Qantasflyer That's the spirit. The Spirit of Australia!
 
Carfield
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RE: Jetstar To Offer Hot Meals/IFE.

Tue Dec 21, 2004 3:29 pm

Well I guess Jetstar is just playing the "catching up" game. If I am correct, Virgin Blue has been offering hot meals on longer flights for a while.

About the handheld entertainment units, also known as the Dig E players used by Alaska, it was actually quite nice. But they are really not in the same class as IFE especially live TVs. Those dig e player are great, but I guess will only work for a long haul flight. They are capable of showing TV shows, but I can imagine the hassle of passing out the Dig E players and collecting them back on a short flights below two hours. I actually can see these units doing well for jetstar Asia longer flights between SIN and HKG/TPE, as well as Australia transcon flights. But for short flights, these units are not that useful.

However, this competition has its advantages and it will force the airlines to be more creative and innovative and customer-friendly.

On a side note, that previous AS employee that creates this handheld units must be making tons of money. Good for him! It is like spreading around the world -- Silkair last month, and now down to Australia.

Carfield
 
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RE: Jetstar To Offer Hot Meals/IFE.

Tue Dec 21, 2004 4:05 pm

Will Pacific Blue get LiveTV and use it on AKL-WLG-CHC as well as the Tasman. Pacific Blue don't fly between AKL-WLG-CHC. The only time PB will fly those routes is if it is a charter. PB also only flying CHC-SYD, BNE and MEL and WLG-SYD and BNE. PB have said that they will NEVER fly out of AKL of trans-tasmin routes, but only fly into AKL on domestic.
 
Springbok747
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RE: Jetstar To Offer Hot Meals/IFE.

Tue Dec 21, 2004 4:22 pm

If I am correct, Virgin Blue has been offering hot meals on longer flights for a while.

Well, they are not free...and taste like shit. Hope Jetstar serves better food. But, people still buy them though...no choice when you have to sit there hungry for 3 hours! (I'm using the ADL-PER example here).
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