It is a shame, as it's generally considered that the Lockheed product is the better product from a technical point of view.
Rolls-Royce actually went bankrupt developing the RB211, and the British government had to bail them out. I've read stories where the L1011 was sold at below cost to make the sale, pushing out the breakeven figure even more. It was originally 250 frames, and they sold 250 frames, but the discounting meant they'd have to sell more to break even.
It is a shame, the L1011 is a beautiful aircraft.
I thought the Lockheed Electra was a successful aircraft? It was turboprop, not piston, and sold well around the world. I will admit that it is strange that Lockheed went down that road, rather than straight to pure jet...
I do quite enjoy a spot of flying - more so when it's not in Economy!