Businesses exist to make profit. They are not there for the sheer fun of it. Accordingly, why should FR
- or any other firm, for that matter - assist when they would get nothing in return, except the potential gratitude of a few people? They should not.
HOWEVER, I am a big believer in SUPPORTING or SPONSORING a worthwhile cause, which would have two consequences: 1) the charity would receive extra money and be widely publicised; 2) the firm would receive extra publicity and would be seen as being kind and caring. That is WORTHWHILE.
A business 'with a heart and with humanity' will only be in its interest if it is publicised.
It's odd, actually: I am a kind, caring, sweet person in my personal life, but when it comes to business things I am ruthless and have my priorities, like them or not, in place. It's the same for 2 of my uncles - they're chief executives of large multinational firms but their 'business minds' are completely different than their 'personal minds.'
I am to establish a small, part-time business (it will be operational from September), which should generate, all being well, around 10,000 GBP or slightly more in 1 year for less than 100 hours' work.
To illustrate my point about supporting a worthwhile cause, I will shortly begin negociations with a student-based charity, which is called Back To Mine, and I will, when I get up and running, support them by giving a certain amount of the income of the total seats sold on evenings arranged by the charity to them (I will be providing the transport). So they win and so do I.
On all my leaflets, I will put 'EzyPull supports Back To Mine' (catchy, eh?) and they will put my business name on their advertisements and so forth. So for a small amount of money, I will get lots of extra publicity while being seen as being kind and caring.
Now that is worthwhile - it will be very cheap but effective and the financial assistance will genuinely help.
And then there's the tacky, but extremely important, publicity stunt: I will be photographed with the charity's boss, a fellow student, and present him with a cheque. This, along with commentry from both of us, will appear in the university newspaper plus on his charity's and my business's websites.
[Edited 2005-01-04 13:36:16]
"Everyone writing for the Telegraph knows that the way to grab eyeballs is with Ryanair and/or sex."