Bravo Zulu Foxtrot, some very interesting words there.
Ansett Australia rebranding simply as Ansett seems like a possibility; already on their new website, they've removed "Australia" in the header bar. I need to see some of these new ads!?!?!? I don't think rebranding as Ansett is terribly bad, because most people refer to it as simply "Ansett". I don't think changing logos and all that is a great idea, the current one looks crisp and then geez, how many liveries would AN have gone through then! But I do like Ansett Australia, however from a branding perspective (I'm yet to do my degree in marketing), Ansett. may be better. All I can say, is the Ansett Australia scheme with the Australian Flag was a flop, people didn't recognise Ansett, they recognised the Aussie flag.
It does seem possible (AN Rebranding), given the few aircraft being repainted (some look like they're "dying" for a fresh coat). Frankly a lot of "new" things possible, when nothing really has happened (save the CRJs). You may notice that they ceased the cabin upgrades on the A320s and B767s (though this may be due to the rushing of the B733 seat config - a big FAILURE, in the AN Customer Relations Department's eyes (one of the worst CR decisions - hey it may only be going down from 32" to 31", but boy, there's been an uproar!). Sadly, I can't forsee any "increases" in legroom, everything point the other way. At best, we will see no change, and that is the minimum that Customer Relations is fighting for.
You may notice that there is no more BusinessFirst, just back to Business Class. If you've noticed, all these fancy names never really last long, in the end they go back to Business & Economy.
Hmmn, maybe my copy of Ansett News might have something soon.
There are some notes on their press release today about their brand being "neglected" during the BRP - business recovery program, and I agree with that. They ran the same Enya ads for about 3 years, then they had a couple of Star Alliance ads for a month and then they pulled the plug on TV adverts, except for some silly airfare ad.
I'll have to go and order some ads from Ansett Public Affairs.
However, I do not believe that AN will go all A320 Family, it doesn't make sense. On the other hand, I believe that it would be more prudent for them to go A320 vs B737NG, AN customers do prefer the A320.
They know that they need widebody capacity, and I can guarentee you that they won't abandon their widebodies. Certainly they need replacement, and VH-BZF is really an ugly duckling in the 767 fleet - cabin wise it's totally different to the whole AN fleet. You have problems with slots at SYD, business travellers demand widebody capacity in the morning.
Ever figured out why AN (once Australia's LEADING domestic airline) lost it's market share to QF. It was beating QF/TN for a while, even after the takeover, but when QF decided to chuck a few widebodies on MEL-SYD, etc trunk routes, the once 55%-45%, went to a 46%-54%. Not a good idea and if they do do that, well then they prove that they don't learn from their mistakes.
Oddly enough, the ideal replacement for the 762 is the 762 with a 777 cabin. Until Airbus brings out its A330-100, we may well see 767s filling in. The A330-200 is too big for domestic markets, its wingspan poses problems at AN's terminal at YSSY, the high MTOW costs extra for higher landing fees and the aircraft will not be flown on routes that it is best designed for. Frankly, QF really struggled with A300s - it ended up deploying them on low yield, high traffic routes, like SYD-OOL.
One thing I must point out, given Australia's union environment with pilots, etc, you really won't see any major cost savings with a full Airbus fleet. The cockpit commonality thing wont work, for example, I'd seriously doubt that you'd see an A320 driver piloting a 330.
I can confirm that AN will be getting rid of the BAe146, as the man in Public Affairs said, "We really don't see any future for the 146 in our fleet, as you may have noticed, with Kendell, we are now headed towards a CRJ Regional Fleet". That's no secret and it's quite obvious that in recent years, AN hasn't been over the moon with their 146s.
In regards to the A320 and NZ, you may be surprised that NZ in fact wanted some of AN's 320s, but AN "loved them too much". When you consider that they have a fuel burn better than the B733 on sectors more than 1.5hrs, why would you want to give them away? Anyway, NZ's 733s are a interim measure as some of you may know.
SQ jumping in on the act and going for 737NG's? I don't think so, they don't have any real reason to do so when Silkair is doing quite nicely with it's A320 Family. And besides, 737/A320s are really irrelevant to SQ ops, as they are a widebody operator.
I certainly hope a lot of what you're saying is true, because I'm in MEL, and hell I'd love to be able to fly AN Interinational without going through SYD.