I am waiting to see if Jet2s operation on the route will lead to BA prices falling. I hope so, because I would always prefer to take BA but would like fares to be a bit cheaper.
Why would you always choose BA
? On a flight which lasts little over 30 minutes I'd not want to pay more than double than I needed to. Having flown Jet2 on several occasions they offer a very good product. If price is important to you then you should at least give them a go, you might be pleasantly surprised!
I don't really think that BA will lower their prices much if at all on the route. It is currently £65 cheapest compared with Jet2s cheapest of £30, but BA have always operated for profit over just filling seats,
Jet2 aren't a charity, they operate for profit too! The fare of £30 return is widely available at the moment, probably to generate interest on the route. Once it has become established they may offer fewer seats at this fare but I'm sure will always try to undercut BA
's prices, except perhaps for late bookings.
[Edited 2005-01-09 14:22:35]
Like a fine wine, one gets better with age.