spantax
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WHY Do They Avoid To Show Brands?

Mon Jan 10, 2005 3:11 am

When the average passenger takes a plane it is highly probable that he doesn't notice which model of plane he is flying. In his ticket the aircraft model appears with strange codes (e.g., 738 or 32S) and inside the plane it is difficult to see the name of the model but even the logo of the constructor; the only common places where the passenger can see it is on the safety card or video (few read it/watch it) or somewhere hidden in the inflight-magazine. Question: why the constructors don't try to put their logos on more places inside the plane in order to get visibility, i.e. brand recognition? When you fly, most of the times the only logo/brand you can see is that of the maker of the seat! I am not sure but I think in the past the logos where more visible (think of 727 or DC-9 and compare with 320 or 717). Same question for the outside of the plane. Many times you can read "Airbus 319" or "Boeing 737-800" but here also the size of the letters is often very small and sometimes this mention doesn't exist. Are the airlines somehow obliged to mention the model on the outside/inside of the plane? Best regards.
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Leskova
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RE: WHY Do They Avoid To Show Brands?

Mon Jan 10, 2005 3:15 am

First of all, the type of plane does not appear on the ticket...

But much more important - most people just care far too little about what type of plane they're on, so even if a plane was littered with Airbus or Boeing logos, most would probably not care.

Not to mention that the airlines usually wouldn't be too happy: the passenger is supposed to have an affiliation with the airline - not the aircraft...  Big grin

And since the average passenger is quite far from being able to afford any of the products made by Airbus, Boeing, Bombardier, Embraer or any other manufacturer, they really don't have too much to gain by it anyhow.

Regards,
Frank
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KaiGywer
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RE: WHY Do They Avoid To Show Brands?

Mon Jan 10, 2005 3:16 am

Probably because the airlines don't really need to advertise to the pax, as they won't be buying any planes. The airline rather advertise their brand, as that is what pax will buy, a ticket on NW, not a ticket on Boeing.
“Once you have tasted flight, you will forever walk the earth with your eyes turned skyward, for there you have been, an
 
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KaiGywer
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RE: WHY Do They Avoid To Show Brands?

Mon Jan 10, 2005 3:17 am

Frank, you beat me to it  Big grin
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geoffm
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RE: WHY Do They Avoid To Show Brands?

Mon Jan 10, 2005 3:21 am

Well, your average Joe isn't going to fly inside a 744, for example, and think to himself "I need to buy one of these"! Many times his choice is limited by the route he wishes to take. Only true a.nutters take a different route just to fly on a particular aircraft.

He is more likely to take note of the decor (old/new), service, etc.

So, in other words, I don't think it really matters to the majority of the public what he flies on, and so there's no point advertising it. FWIW it is normally shown on the emergency cards in the seatback pockets.

Geoff M.
 
spantax
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RE: WHY Do They Avoid To Show Brands?

Mon Jan 10, 2005 3:22 am

Hi Leskova, First, nowadays, and at least in some of the e-tickets I use to buy, you can see the type of aircraft (for instance in Iberia). And then, why do they (A and B, of course) spend thousands of euro/dollar in advertisements in general information magazines or newspapers (The Economist, Time...)? Regards
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N328KF
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RE: WHY Do They Avoid To Show Brands?

Mon Jan 10, 2005 3:38 am

I dunno, some carriers make a point of showing the aircraft brand. When I was last in South Africa, I saw all sorts of SAA billboards talking about their "newer, quieter Airbus fleet." I wrote it off in the same manner I would the "4 engines 4 long haul" crap from SRB.  Big grin
When they call the roll in the Senate, the Senators do not know whether to answer 'Present' or 'Not guilty.' -Theodore Roosevelt
 
Leskova
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RE: WHY Do They Avoid To Show Brands?

Mon Jan 10, 2005 3:40 am

Spantax, of course you're right about the Electronic Tickets - the plane type is shown there... I really should have known that, but I guess I really don't look at them any more...

Regarding the advertising done by Airbus, Boeing and others - to be honest, I'm not absolutely sure... and, to be honest, it's been quite a while since I've seen any of their ads, at least here in Germany.

Nonetheless, it doesn't hurt to have your brand known - but I still don't think that A or B are expecting these ads to give them any type of real advantage: while in a time of running an ad campaign, there might be a little bit more knowledge about the respective company/plane in the general public (in other words, the general public doesn't ask "Who's Boeing? What's an Airbus?", but actually knows that both build planes) - but they both will know that this won't influence the selection by an airline.

Another example would be Bombardier - I don't think I've ever seen an ad for CRJs in a newspaper or magazine, yet they have sold quite well over the past years...

Overall, I guess that both Airbus and Boeing are simply big enough that they run ads as a sort of "we have to do this" excercise - while, maybe, trying to impress investors a bit with the ads... but, still, I doubt that those ads have any real influence on plane orders.

Regards,
Frank
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Leskova
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RE: WHY Do They Avoid To Show Brands?

Mon Jan 10, 2005 3:47 am

N328KF, it's about as necessary as those busses driving around CGH and GRU airports in Sao Paulo advertising the B777 as either the most modern plane, most impressive plane or some other half-true (or three-quarters-true) advertising slogan that no-one cares about...

But that's what quite a few ads are for - massaging the ego of whomever is offering the product, and for the consumer to at least take note that a certain product (in this case the respective airlines - SAA and Varig) still exists: I very much doubt that anyone would switching to Varig just because they have a bus with the picture of a B777 driving around...

Regards,
Frank
Smile - it confuses people!
 
komododx
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RE: WHY Do They Avoid To Show Brands?

Mon Jan 10, 2005 3:49 am

In understand the points above, RE: how a passanger could care less about what kind of a/c he/she is flying.

But then why is there so much advertising for aircraft? I mean, I turn on my tv every morning to watch sqwak box on CNBC and every morning, there will be at least one ad for the 7E7. Now, I know there are rich businessmen watching that show. CEO's, CFO's, COO's of airlines watching too, but I really doubt Boeing (or for that matter Airbus) really needs to make ads on tv (and magazines too, like Time or the Economist) to advertise their products to airlines or corporations.

I've also seen many pages in magazines with the picture of a blended winglet on a 73' and it mentions how it reduces cost by reducing fuel consumption by x% (I think it's 5%). So? I think whoever is interested in buying airplanes (especially large commercial jets) does not need for Boeing/Airbus to advertise on tv or magazines.

K
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andz
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RE: WHY Do They Avoid To Show Brands?

Mon Jan 10, 2005 5:25 am

When I was last in South Africa, I saw all sorts of SAA billboards talking about their "newer, quieter Airbus fleet."

There was so much hype about SAA's new fleet to replace the aging fleet that so many people were complaining about that it made sense for SAA to trumpet the new fleet.

After Monday and Tuesday even the calendar says WTF...
 
57AZ
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RE: WHY Do They Avoid To Show Brands?

Mon Jan 10, 2005 8:41 am

Another factor is the fear that the media stirs about certain aircraft. Remember when the DC-10s had a series of crashes, were grounded and passengers were changing travel plans, even cancelling trips when they learned that the equipment scheduled was DC-10? Same reason that airlines de-identify aircraft when necessary right after a crash. Regardless of the numbers of ads that Airbus and Boeing run, the average traveler is unlikey to know or care about the difference between a 737-700, A330 or 777 unless the media brands it a dangerous aircraft.
"When a man runs on railroads over half of his lifetime he is fit for nothing else-and at times he don't know that."
 
desertjets
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RE: WHY Do They Avoid To Show Brands?

Mon Jan 10, 2005 8:54 am

Those ads for Airbus, or Boeing, or Lockheed-Martin, etc on CNBC, in the Economist, Time and so on are really not ads for the 7E7 or the A380, but ads aimed at potential investors who might buy stock.
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ba319-131
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RE: WHY Do They Avoid To Show Brands?

Mon Jan 10, 2005 9:04 am

Frank is right,most pax don't care.

9 out of 10 pax don't have a clue what they are or have flown on. My mother hates flying,she nearly died when i told her the UA flight she booked from LHR>ORD with UA was a 777 and had 2 engines,i tell you,wish i'd not said anything!

Most people either book based on price or Airline/Alliance/Mileage accrual. There are the odd 'nuts' like me who will book to get on a new aircraft type.

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roseflyer
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RE: WHY Do They Avoid To Show Brands?

Mon Jan 10, 2005 9:24 am

Desertjets, you are correct. However if you notice occasionally there are even Boeing ads on this site provided by google. Boeing does advertise, so does that mean that the more people that see the word Boeing the better? Airlines use to be a lot more proud of the airplanes they fly. Of course then people would intentionally fly on a Pan Am clipper over a smaller louder TWA/UA/Anything land based plane. I could see Boeing wanting to generate more press for themselves in the form of the name Boeing being put in as many places as possible. They keep painting planes in the dreamliner livery which is a direct ad for Boeing. Maybe more will continue in the future.

Edited for spelling

[Edited 2005-01-10 01:24:47]
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jfkaua
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RE: WHY Do They Avoid To Show Brands?

Mon Jan 10, 2005 9:50 am

Alot of people actually do see the little A300 or 767 Luxury Liner on the front of the plane... The best comment I've ever heard was " no we aren't going on an airplane.. its an airbus not a plane"
 
samL
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RE: WHY Do They Avoid To Show Brands?

Mon Jan 10, 2005 10:02 am

I think one possible exception to everything which has been talked about about might well be the A380 - I can certainly see SQ making a huge fuss about aircraft type and the fact they are the only airline flying them (for a month or so) and then I should have thought VS would take the opportunity to point out how they are flying the world's largest passenger jet and BA aren't.
Was there any of that sort of hype around the launch of the 747? (bit before my time to be honest  Smile/happy/getting dizzy)

-Sam
 
spantax
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RE: WHY Do They Avoid To Show Brands?

Mon Jan 10, 2005 6:43 pm

For instance, in MD I think that you find "McDonnell Douglas" engraved on the window shades and now you don't find "Boeing" on the 717 (but perhaps I am wrong, it's a long while I haven't been on an MD/717, only on these boring 320 and 737).
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andz
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RE: WHY Do They Avoid To Show Brands?

Mon Jan 10, 2005 6:55 pm

Remember BOAC's "Try a Little VC10derness" campaign? That was based purely on the comfort and quiet of the ride that the VC-10 provided.

The only place you really see the aircraft type these days is on the safety card, and during the emergency demonstrations (in this country anyway) the F/As mention the aircraft type.

After Monday and Tuesday even the calendar says WTF...