Southwest has an interesting history regarding takeovers and mergers. When they purchased Muse Air in the 80's they changed the name to TranStar, painted the planes and operated them independently without a codeshare or interline agreement. After a year or so they shut them down, without taking over the routes themselves. In fact it was many years later that WN went back into Florida following the TranStar shutdown. End Result:
In the 90's they purchased Morris Air, integrated the fleet and employee, but pulled out of many smaller western markets served by Morris. End Result: Success, unless you lived in a town vacated by the enlarged WN.
Now after "pumping and dumping" Muse, and "marrying" Morris they are "shacked up" with ATA. Should the relationship fail, does anyone care to speculate on the End Result?
I for one DON'T see WN:
1) Operating out of DCA, BOS, EWR, PIE, DEN, LGA, DFW, SFO or HNL.
2) Assuming grounded 738's or ATA employees.
3) Starting service to the Carribean or Mexico.
I DO see WN:
1) Grabbing the rest of the MDW gates.
2) Increasing service at IND.
3) Consider the possibility of operating to SJU.
Any other thoughts?