I'll be damned if I can ever figure the airline business out! Bankrupt inside out, and swimming in a tsunami of red ink, yet now launching a knock down drag out fare war! We know these are not going to make ANY money when you can fly for as low as $39.. Why don't they all just start charging a fee that will cover the overhead plus toss in some profit? And if you can't afford to travel for what it costs to transport you, stay home! Perhaps I'm the stupid one here, but why keep flying at a loss? Phoenix newspaper says the competing lines are trying to strangle each other out of business. As all of them save and except for SWA are poor as church mice, this should have most of them dead and parked by the summer!