European Airlines have used franchise operators to expand their systems and brand name, similar to the US commuter systems. However, BA has done this in South Africa with Comair and Virgin is setting up Virgin Australia (though not a franchise). How come US airlines have not explored franchise operations in Europe? Is it just simpler to codeshare? I probably answered my own question.
Concerning codesharing, American and Alaska had an exchange in the 1980's. American pilots would fly Alaska 727's to ORD and DFW and Alaska would fly AA 727's to Anchorage and Fairbanks. Why don't codeshare partners have a similar arrangement to spread the brands of the participating airlines.
Any comments would be appreciated.