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Any Update On Primaris 737 & 787 Order

Mon Jan 31, 2005 5:01 am

Haven't heard much on this since the initial announcement in October. I went to the Primaris Airlines website to find out more and it's little changed since October but does say a new redesigned site will appear shortly. The current site really doesn't give too much detail on their planned operations but it does have a route map and some planned routes, appropriate approvals permitting. Their initial announcement stated they planned to introduce the 738s in 2006 and we're not really too far away from that. So, a question or two if I may.

Have there been any updates to their plans that I've missed? Will they introduce the 738s to build a domestic presence in the US from 2006 until the 787 is available to start International routes or use the 738s International too?

The Boeing press release at the time said they hoped to finalise the order by the end of 2004 and even though this didn't happen they must be getting close as Primaris will need to secure delivey for 2006 on the 738s. The initial order was for 20 + 25 738s and 20 + 15 787s.

Any update or further information would be appreciated as that is quite a large order and their plans involve taking quite a risk.


BTW - Here is a link to the Primaris site and Boeings Media release:

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RE: Any Update On Primaris 737 & 787 Order

Mon Jan 31, 2005 5:51 am

This is filed in the "I'll believe it when I see one of their 787s taxiing to the runway" folder.  Big grin
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RE: Any Update On Primaris 737 & 787 Order

Mon Jan 31, 2005 6:35 am

Those 787s are for someone else. We just don't know who yet. We'll find out sometime in the next couple of years when we hear that "Primaris has sold their slots to U.S. carrier
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RE: Any Update On Primaris 737 & 787 Order

Mon Jan 31, 2005 7:22 am

Keeping with the theme of Primaris, out of curiosity does anyone know how many 757's they currently have in operation and how many they plan to eventually have?
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RE: Any Update On Primaris 737 & 787 Order

Mon Jan 31, 2005 7:31 am

From their web site, they fly: "the Boeing 757 series aircraft". And they're not kidding. "the". One. Uno. That's it. N740PA.

Hope this helps.

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RE: Any Update On Primaris 737 & 787 Order

Mon Jan 31, 2005 7:38 am

I'd worry about the business concept here. Despite the seemingly appealing product, no middle seat, a 757 with just 126 seats, etc. these carriers seem to forget that their break even numbers for yield just got a whole lot larger when they took out those seats. The load factors to break even similarly will increase. The only examples I can think of a successful "business class" or "exec. economy" services are the SQ A345 SIN-LAX, SIN-EWR and Privatair from Germany to New York. And these don't face the disadvantage of an unknown brand / marketing challange (Privatair tickets sold through LH).

Having said that, I'd love to see them fly with the 787.
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RE: Any Update On Primaris 737 & 787 Order

Mon Jan 31, 2005 8:47 am

It appears not much more information is available. This is basically a start up and to succeed in todays enviroment I'd have thought they'd be a lot more pro-active on their marketing and more forthcoming with their business plan. I look at how JetBlue started out and they were very transparent with funding sources, employment, product, fleet and business plan all of which were well communicated for public consumption.

All we have from Primaris is very little other than the order announcement. I assume they must have had quite a detailed plan presented to Boeing which also satisfied Boeing Credit criteria given their stance towards Spirit. As I said before Primaris are taking quite a risk and I would like to see them get airborne though I would have thought we'd see more activity from them by now. Thank for the replies.

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