MADtoCAE
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Why Do Airlines Cover The Titles After An Incident?

Thu Feb 03, 2005 3:33 am

I've noticed that airlines cover their titles when an incident/accident happens:

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Why do airlines do this?
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PA110
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Why Do Airlines Cover The Titles After An Incident?

Thu Feb 03, 2005 3:39 am

It is done for public relations reasons - to hide the name of the airline so the public does not associate the problem with the airline. Unlike the spotter geeks on A.net, the general public aren't that familiar with paint schemes and hence don't usually recognize the airline.

You might want to reword your topic. You are in violation of A.net rule #20:

Please use the most relevant and descriptive heading for your topics. The topic of your thread should therefore be as detailed as possible. Examples of unacceptable topics include, but are not limited to:
"READ THIS"
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"Qantas"
Use a topic like "A380 first flight next Sunday" instead of "A380", a topic like "Why did SR111 go down?" instead of "Why did this happen?" and so on.


[Edited 2005-02-02 19:41:27]
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macc
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Why Do Airlines Cover The Titles After An Incident?

Thu Feb 03, 2005 4:16 am

i doubt its for PR reasons only. wouldnt make much sense, to cover the name bit not the tail of an air france plane right at CDG...

mean, how dumb must someone be to not recognize the airline with dozens of other AF planes around...
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PA110
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Why Do Airlines Cover The Titles After An Incident?

Thu Feb 03, 2005 4:19 am

It is done specifically to limit adverse publicity. No airline wants pictures circulating showing their airplane damaged in any way. And again, except for the Ubergeek spotters on A.net and maybe a handful of frequent flyers - the general public by and large does not take any notice of airline paint schemes.
It's been swell, but the swelling has gone down.
 
ViveLeYHZ
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Why Do Airlines Cover The Titles After An Incident?

Thu Feb 03, 2005 4:34 am

I don't know why airlines do that, but I suspect it's for PR purposes.

However, airlines need to give people's intelligence more credit. Sure to God any one at CDG would know what an AF plane looks like, including the tail (especially when the tail is painted with the colours of your national flag).
 
richm
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Why Do Airlines Cover The Titles After An Incident?

Thu Feb 03, 2005 10:45 am

I understand why they do it when accidents occur. But why do they sometimes do it when an aircraft is undergoing scrapping process? Surely everyone knows that aircraft don't last forever and will eventually be scrapped...
 
AsstChiefMark
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Why Do Airlines Cover The Titles After An Incident?

Thu Feb 03, 2005 12:52 pm

There's a UPS hub a block from my house. Whenever a UPS truck had to be towed or was in a crash, they covered it with a special tarp to hide it from the public. They stopped using tarps a few years ago for some reason.

Mark
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sevenair
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Why Do Airlines Cover The Titles After An Incident?

Thu Feb 03, 2005 6:22 pm

no i agree, most people dont know airline logos-ask anyone on the NCL region who they flew to Ibiza/Majorca/Lanzarote with and almost ALL will say 'British Airways' (BA only fly to LON from NCL-and the people always fly direct). BA Has one of the most recognisable corporate brands in the UK, yet without the title 'British Airways', I very muich doubt they would know who.

THis could be a reason why BA allowed on of its aircraft to be 'crashed', and shows on the TV on the docu0drama 'The Day Britain Stopped'.
 
DeltaWings
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Why Do Airlines Cover The Titles After An Incident?

Thu Feb 03, 2005 6:30 pm

Ahh, by covering the titiles one can't recognize the airline with the tail livery  Nuts

Have the airport authorities ever heard of plane spotters?


~DeltaWings

[Edited 2005-02-03 10:31:24]
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AirOrange
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Why Do Airlines Cover The Titles After An Incident?

Thu Feb 03, 2005 6:31 pm

I fully understand why they do it but it looks funny. It will suit airlines NOT to play "hide and seek". Accidents happen. By covering the titles you reach the opposite effect: it shout for more attention, questions and gosseping. I think this way of masking is outdated and doesn't show any respect to consumers. It's demonstrates cowardness.
 
jumbojim747
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Why Do Airlines Cover The Titles After An Incident?

Thu Feb 03, 2005 6:41 pm

If it happened anywhere else i would agree but this mishap happened in France to a French aircraft .
Would the French not know their own aircraft and flag carrier
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JHSfan
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Why Do Airlines Cover The Titles After An Incident?

Thu Feb 03, 2005 7:18 pm

When SK 751 crashed back in 1991 the name of the airline was covered on the plane. But because Captain Stefan Rasmussen succeeded in saving everybody, SAS got very good PR.
In some newspapers it was said that SAS's reputation would not have suffered, if the name of the airline on the fuselage had not been covered. "Only an airline with top pilots and ditto safety level could turn a mission impossible to a success" was the opinion.
Please notice that I have not mentioned anything about why SK 751 went down.

But generally the airlines protect their reputation a lot. Especially when times are like they are now and survival is not easy.

Yours in realtime
JHSfan
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simo82
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Why Do Airlines Cover The Titles After An Incident?

Thu Feb 03, 2005 7:30 pm

Well the main and also only reason why they to that is for PR reasons, all of you can recognize an a/c by its tail livery but 90% of the general public can't

It's true that it happened in France to a French a/c probably people that were at the a/d those days were able to associate the livery with the name of the airline however just think that I show this picture to my sister ( which barely knows what's an a/c ) she wouldn't know what airline was involved in the accident, and this makes it a very very good PR move....

It's not a matter of not respecting the consumers its just trying to limit the brand-image damage.....



 
SK A340
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Why Do Airlines Cover The Titles After An Incident?

Thu Feb 03, 2005 9:57 pm


I'm not sure, but I think that SAS, in the accident mentioned by JHSfan, repainted the plane at the crash site after the logos had been covered. The reason to this act is, just as mentioned, that SAS got very good PR that there were no casualties (sp?) in the accident. Anyone who can confirm or deny this?

SK A340
 
nycflyer
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Why Do Airlines Cover The Titles After An Incident?

Fri Feb 04, 2005 6:12 am

also - even if people do recognize the airline by the tail, perhaps the media will be less interested in publishing photos or shooting video of it - less of a "sexy" story or photo if the name of the airline is covered up.
 
Leezyjet
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RE: Why Do Airlines Cover The Titles After An Incident?

Fri Feb 04, 2005 7:33 am

Very few people in the airport will actually see the a/c compared with the millions who would see the picture if posted in a paper or shown on tv etc.

So if the airline name is painted out, then most people will not realise what airline it is therefore will not be put off potentially booking a flight in the future by associating that airlines name with a picture of a crashed a/c.

 Smile
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EGGD
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RE: Why Do Airlines Cover The Titles After An Incident?

Fri Feb 04, 2005 7:40 am

Also remember to add to this, it does make sense. Sure some people will recognise the tail logo and the colour scheme, that is obvious. However, with the name covered up, the airline is just limiting its chances of someone avoiding the airline by name recognition only. Think of it as like the opposite of advertising, if someone see's the airlines name on a crashed airliner, they might hesitate in the future when seeing the name of that airline when booking a flight and choose instead to use a different airline. People may be smart, but the brain functions the same way regardless of your intelligence.
 
FLY2LIM
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RE: Why Do Airlines Cover The Titles After An Incident?

Fri Feb 04, 2005 7:57 am

Now put yourself in the eyes of the person holding the camera taking the picture of the "incident". If it said AIR FRANCE all over the side of the aircraft and (in this case, particularly) right next to the specific "incident" (fallen landing gear), that picture will be in every newsroom in the world and Air France would get bad PR. However, no journalist will take a picture of a tail, especially if that tail doesn't have lettering.
You guys are crazy if you believe that most people will recognize that logo as Air France's. Yes, the experts will, in a second. But the "average Joe" doesn't know the difference between Air France and American Airlines, to name one example.
FLY2LIM
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JFernandez
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RE: Why Do Airlines Cover The Titles After An Incident?

Fri Feb 04, 2005 9:48 am

Don't you guys remember the China Airlines plane flipped over and everyone sending that picture out in e-mails going "HAhahahahah China Airlines sucks" and other fun comments?

It's clearly for PR purposes, and it makes sense.

Just, for the love of furry woodland creatures great and small, cover a WHITE plane with WHITE tarp, not taupe. Durrrrr.
 
Clipper002
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RE: Why Do Airlines Cover The Titles After An Incident?

Fri Feb 04, 2005 10:10 am

In our Pan Am emergency manual, one of the first things to get done, after the passengers and crew were taken care of was to block out the "Pan Am' on the fuselage. This was strictly for PR purposes. In this day and age I think that for the most part this is ridiculous. Today's passengers are a lot more savvy than they were 40 years ago.

Ed
Ed
 
LFutia
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RE: Why Do Airlines Cover The Titles After An Incident?

Fri Feb 04, 2005 10:23 am

people might remember the airline name but not the logo. people have other things in life to remember so who is gonna remember what the tail logo looks?

just my 2 cents  Big grin
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lazybones
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RE: Why Do Airlines Cover The Titles After An Incident?

Fri Feb 04, 2005 10:26 am

Today's passengers are a lot more savvy than they were 40 years

True, but the stupid ones are still in the majority. I'll give you a funny example.

A young lady on a reality TV show in the UK has to fly to her destination as part of the show. The young lady in question has never flown before and has probably never been to an airport before. Anyway at the point where she's at the gate looking through the glass at the 767 she's about to board. She turns and says to the camera in a scared voice. "This might sound a bit stupid, but I did realise planes were that big."

Yup, they're still in the majority Big grin
 
BR715-A1-30
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RE: Why Do Airlines Cover The Titles After An Incident?

Fri Feb 04, 2005 11:06 am

Here is a good example of tarping it up.
Puhdiddle
 
wjcandee
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RE: Why Do Airlines Cover The Titles After An Incident?

Fri Feb 04, 2005 11:06 am

Draw your own conclusion from the following. When Midway Airlines bought Air Florida in the mid-80s, I had a conversation with a senior executive at the airline responsible for the transaction and for Midway's decision to change the name from Air Florida to Midway Express. His exact comment was: "When you say 'Air Florida', all people think of is bankruptcy, worthless tickets, and tailfins sticking up out of the Potomac."

If you were around at the time of Palm 90 in 1982, that's an image seared into your memory. It was enough to bankrupt the airline.

That's why airlines try to cover their logos and names on accident aircraft. A picture is worth a thousand words, and a logo and trade name of a major airline is worth millions in goodwill. They do it to protect that value.

All the best,

Bill

(For those not familiar with the carrier history, after being bought from bankruptcy by Midway (ML), Midway Express operated for a period of time under the Air Florida certificate using the name Midway Express. It maintained the now-infamous "Palm" callsign until the carrier's operations were merged into Midway's certificate a good period of time later. One thing that Midway didn't count on with that name was the confusion that occurred among Chicago-area residents between Midway Express, the discount carrier arm of what was then the business-class service Midway Metrolink, and Midwest Express, which was also all-business-class. Midwest Express had had its own fatal accident in 1985, when two excellent captains failed to respond properly to a fairly straightforward engine failure at 450 ft AGL and rolled and crashed the a/c.)
 
KBOS
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RE: Why Do Airlines Cover The Titles After An Incident?

Fri Feb 04, 2005 11:14 am

When the World Airways DC-10 slid off the runway at Logan in 82, they painted over the logo on the tail as well as the airline name. However, it sat around visible to all for months, so it probably wasn't a bad idea.


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Pilawt
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RE: Why Do Airlines Cover The Titles After An Inci

Fri Feb 04, 2005 1:15 pm

Here's an example of the carrier painting over not only the logo/name, but the entire vertical tail of the damaged airplane ...


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wjcandee
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RE: Why Do Airlines Cover The Titles After An Incident?

Fri Feb 04, 2005 1:29 pm

Looks like they also painted out the "LUV" red heart on the breast pocket of the aircraft (in the front, 3 windows behind and below the port side no.1 door). Of course, the a/c could have been written off by the time this photo was taken, and be property of the ins carrier or a salvage company.

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