Bmed is an independent airline which entered into a franchise agreement with BA
. Bmed pay BA
a fee to use their liveries, uniforms, flight codes and booking engine. BA
also share a % of the revenue generated on Bmed flights. In return, by using the BA
brand, Bmed gets more business. It's the same logic with Mcdonald's resturants.
Bmed's A320 and A321s are kitted out with WT
and Club World.
, it's an opportunity to feed traffic into LHR
and export the brand into markets that it cannot profitably serve on its own. BA
itself used to fly to ALA, as well as places such as Baku, Tashkent and Tehran.
More info on the commercial benefits can be found on their website. Bmed might even take over BA
's suspended flights to RUH