Hi Mas 777,
Thanks very much indeed for your reply, which was very helpful. Currently, we have about 120k inbound from Aussie, about 40-50k outbound and another c.50k inbound from Asia, which could of course use KUL as a hub. You're right to say a lot of students study here. I've been working on this issue for many years now and I am currently working on putting an incentive package together, aimed at airlines like Malaysia. (Indeed, I'm off back home to Ireland this morning, away until Sunday).
In response to your points:
1) The very fact that there are no direct flights allows the first airline (there may be room for one) to come in and establish a position here. A 2w. 777 would carry around 30k/pa, so given the above figures, there obviously a market. )
2) The main reason why most passengers go through the UK is because there is no choice, so they take a break while they can get it! As you may know, MH is currently looking to get extra slots at LHR; to relieve pressure on its existing flights, a direct route to DUB might be the best way to do this. Even if there is a BM codeshare, it should be possible to offer combined packages, allowing people to come direct and fly out via LHR or vv, if they so wished.
Anyway, sorry for going on and on; thanks again for your info!