I don't think that AA
will have too much of a problem with the new competition. They aren't completely going after the same passengers. For AA
, they feed many passengers from non AS
destinations through ORD
on the other hand is feeding many Alaskan passengers through SEA
. Neither of these compete, but rather give more options to more people.
The only competition will be on the O/D side. I am sure there is decent O/D between the cities, but people in DFW
will probably use AA
and people from SEA
will probably use AS
because of brand loyalty. AA
is only losing the small amount of its frequent flyers based in SEA
that fly to DFW
regularly, which isn't a huge chunk since AA
doesn't have the largest presence in SEA
has a bigger presence from the SEA
since it serves east and west, and AS
has loyal flyers since it is the hometown airline in SEA
will fortunately be able to pick up some passengers on DFW
onwards flights that may have gone with NW
or others, so that makes up for the loss. AA
is losing, but this isn't something that they will need to get "predatory" about and try to drive AS
off the route, but then again, anything is possible.
If you have never designed an airplane part before, let the real designers do the work!