Anything is possible. In my opinion...TZ
has the most the lose should the programs marry. SWA's FF
program RapidRewards is extremely simple. 8 round trips in a 12 month period and the Customer earns a free round trip anywhere in the SWA system. Fly 50 round trips and the Customer earns a Companion Pass which allows them to bring a designated companion on a confirmed ticket...free of charge whenever the Frequent Flyer travels for an entire year. RapidRewards only has a handful of Blackout dates and zero capacity controls...if there is a seat available on an SWA flight...it can be booked using an award ticket.
SWA RapidReward members have become accustomed to a certain level of flexiblity...any attempt to change the way the program operates...will be met with vehment protests from SWA's most loyal Customers.
As I'm sure you can imagine, they are chomping at the bit to use their award tickets on TZ
flights to HNL
, etc. The main benefit of the codeshare for ATA is an increase in revenue from paying
Customers. Having to expend precious resources to operate flights to arguably low-yield destinations filled with SWA Customer's traveling on award tickets is the last thing ATA needs right now as they struggle to right the ship.