7e72004
Posts: 3440
Joined: Thu Apr 01, 2004 12:15 am

TZ And WN's Frequent Flyer Programs Question

Fri Mar 04, 2005 2:41 am

At some point, does anyone think that both airlines will create a "common" frequent flyer program in that passengers will be able to use flight credits/miles on either airline? Obviously now, the programs are separate and a little different, but with the code share in place it would almost make sense to have a common program.

p.s. If WN wanted to, could they get their 737s etops certified to fly, let's say, LAX-HNL? thanks and cheers  Big grinD
The next generation of aircraft is just around the corner!
 
SWAFA30
Posts: 436
Joined: Fri Aug 29, 2003 1:57 am

RE: TZ And WN's Frequent Flyer Programs Question

Fri Mar 04, 2005 2:58 am

Anything is possible. In my opinion...TZ has the most the lose should the programs marry. SWA's FF program RapidRewards is extremely simple. 8 round trips in a 12 month period and the Customer earns a free round trip anywhere in the SWA system. Fly 50 round trips and the Customer earns a Companion Pass which allows them to bring a designated companion on a confirmed ticket...free of charge whenever the Frequent Flyer travels for an entire year. RapidRewards only has a handful of Blackout dates and zero capacity controls...if there is a seat available on an SWA flight...it can be booked using an award ticket.

SWA RapidReward members have become accustomed to a certain level of flexiblity...any attempt to change the way the program operates...will be met with vehment protests from SWA's most loyal Customers.

As I'm sure you can imagine, they are chomping at the bit to use their award tickets on TZ flights to HNL, etc. The main benefit of the codeshare for ATA is an increase in revenue from paying Customers. Having to expend precious resources to operate flights to arguably low-yield destinations filled with SWA Customer's traveling on award tickets is the last thing ATA needs right now as they struggle to right the ship.
 
NWAFA
Posts: 1843
Joined: Wed Dec 31, 2003 10:30 pm

RE: TZ And WN's Frequent Flyer Programs Question

Fri Mar 04, 2005 3:31 am

I just do not see Southwest flying into HNL or any where in Hawaii'. The Rapid rewards people would eat up the seats as Southwest does not have a certain amount of seats they allow on each flight to be used as giveaways. They would be giving away almost every seat if that was the case.
THANK YOU FOR FLYING NORTHWEST AIRLINES, WE TRULY APPRECIATE YOUR BUSINESS!
 
N1120A
Posts: 26468
Joined: Sun Dec 14, 2003 5:40 pm

RE: TZ And WN's Frequent Flyer Programs Question

Fri Mar 04, 2005 3:33 am

Quoting 7E72004 (reply 0):
If WN wanted to, could they get their 737s etops certified to fly, let's say, LAX-HNL?


They could, it is just a matter if they want to.
Mangeons les French fries, mais surtout pratiquons avec fierte le French kiss
 
7e72004
Posts: 3440
Joined: Thu Apr 01, 2004 12:15 am

RE: TZ And WN's Frequent Flyer Programs Question

Fri Mar 04, 2005 5:57 am

Does anyone think that ATA will eventually get "absorbed" into WN? (I know WN will not take the planes but some of the routes are tempting especially Hawaii).
The next generation of aircraft is just around the corner!
 
ssides
Posts: 3248
Joined: Fri Feb 09, 2001 12:57 am

RE: TZ And WN's Frequent Flyer Programs Question

Fri Mar 04, 2005 6:04 am

Quoting 7E72004 (reply 4):
but some of the routes are tempting especially Hawaii


Hawaii is not a tempting route, especially in the context of WN's Rapid Rewards system. Hawaii is excruciatingly low-yield, and without changes to the Rapid Rewards system, WN would lose millions flying the route (I doubt any pax would be paying passengers).

For example, I could fly six round-trips from AUS to HOU (WN's shortest route -- 148 miles) and earn a free flight to Hawaii (which from ATA's MDW hub is 4252 miles). WN isn't going to let someone fly 1800 miles and earn a 8400 round-trip flight.
"Lose" is not spelled with two o's!!!!
 
ATA767
Posts: 418
Joined: Wed Jul 23, 2003 6:33 am

RE: TZ And WN's Frequent Flyer Programs Question

Fri Mar 04, 2005 12:35 pm

They would not combine the FF programs. If you by the ticket through WN websites you get credit on WN and same if ATA's site is used. SWA might want to offer specials that would offer reduced travel to Hawaii on ATA. WN would have to get ovens and offer hot meals and more FA's to compete in that market,that could make it low yielding for them.

Popular Searches On Airliners.net

Top Photos of Last:   24 Hours  •  48 Hours  •  7 Days  •  30 Days  •  180 Days  •  365 Days  •  All Time

Military Aircraft Every type from fighters to helicopters from air forces around the globe

Classic Airliners Props and jets from the good old days

Flight Decks Views from inside the cockpit

Aircraft Cabins Passenger cabin shots showing seat arrangements as well as cargo aircraft interior

Cargo Aircraft Pictures of great freighter aircraft

Government Aircraft Aircraft flying government officials

Helicopters Our large helicopter section. Both military and civil versions

Blimps / Airships Everything from the Goodyear blimp to the Zeppelin

Night Photos Beautiful shots taken while the sun is below the horizon

Accidents Accident, incident and crash related photos

Air to Air Photos taken by airborne photographers of airborne aircraft

Special Paint Schemes Aircraft painted in beautiful and original liveries

Airport Overviews Airport overviews from the air or ground

Tails and Winglets Tail and Winglet closeups with beautiful airline logos