Topic Author
Posts: 457
Joined: Fri Jul 27, 2001 11:36 pm

Are There Any Marketing Jobs At Airports?

Mon Mar 07, 2005 3:27 am

Just wondering if there were any Marketing jobs or public relation jobs at airports?

And if so, what sort of tasks did they involve? Thanks.
Posts: 506
Joined: Wed Dec 17, 2003 12:13 pm

RE: Are There Any Marketing Jobs At Airports?

Mon Mar 07, 2005 12:44 pm

Both positions exist at my home aerodrome, D/FW.

The Marketing chief is trying to get a new airline in to compete with AA. He's not having much luck, can't even give away Delta's old gates.

The Public Affairs position is the airport's interface to the press and the community. I attended an affair where he spoke and found his talk to be most enjoyable.

Good Luck.
Posts: 60
Joined: Sat Feb 10, 2001 5:46 am

RE: Are There Any Marketing Jobs At Airports?

Mon Mar 07, 2005 6:51 pm

There's much more to running an airport than airlines and airliners. There are millions of customers, hundreds of suppliers, quite a few competitors (usually), annoying government officials and basically anything you can think of.

Therefore, there's a great need for both marketing specialists and PR people at airports.

PR staff is in charge of all press relations, issuing press reports, special announcements and dealing with special occasions - both good and bad (good being celebration of a new terminal, and bad being malfunctions and disasters of all sorts).

Marketing personnel would concentrate on making the airport as profitable as possible. Although we may not see airports as "businesses", they actually are, and must be operated as such - even if they're government owned. Marketing an airport, you'll negotiate advertising campaigns, sell advertising spots within the airports, lease business areas for shops and services, launch special deals, cooperate with airlines and so on. Basically, you'll do anything possible to achieve your goals, and much more. Try being as creative and open minded as possible and yet realistic and cautious.


Popular Searches On Airliners.net

Top Photos of Last:   24 Hours  •  48 Hours  •  7 Days  •  30 Days  •  180 Days  •  365 Days  •  All Time

Military Aircraft Every type from fighters to helicopters from air forces around the globe

Classic Airliners Props and jets from the good old days

Flight Decks Views from inside the cockpit

Aircraft Cabins Passenger cabin shots showing seat arrangements as well as cargo aircraft interior

Cargo Aircraft Pictures of great freighter aircraft

Government Aircraft Aircraft flying government officials

Helicopters Our large helicopter section. Both military and civil versions

Blimps / Airships Everything from the Goodyear blimp to the Zeppelin

Night Photos Beautiful shots taken while the sun is below the horizon

Accidents Accident, incident and crash related photos

Air to Air Photos taken by airborne photographers of airborne aircraft

Special Paint Schemes Aircraft painted in beautiful and original liveries

Airport Overviews Airport overviews from the air or ground

Tails and Winglets Tail and Winglet closeups with beautiful airline logos