Today Sterling announced they have been sold to Fons Eignarhaldsfelag, the company owns Iceland Express too. The directors will take over Sterling from April and later merge Iceland Express and Sterling. The amount of Steling was DKK 400 mln (53,7 mln EUR).
Interesting. It seems to the Nordic LCC are keeping on consolidating and merging. Last time it was Sterling sharing timetables and fares with Norwegian, and now Iceland Express with Sterling. Next step? Maersk Air?