goCOgo
Posts: 680
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Lawyers Advertising For Plane Crash Lawsuits?

Wed Mar 16, 2005 1:28 am

A local Cleveland personal injury law firm has begun new advertisements recently on the radio. Amongst bragging about their ability to sue over medical malpractice, auto accidents, etc, they always toss in how they represent people in "airplane crashes" as their last example. While this is something that would obviously yield a lawsuit, there has not been a major incident in years, with only single engine Cessna types going down recently. Why would they advertise that? Are crash lawsuits that common? Do other law firms where you live make the same type of advertisements?
"Why you fly is your business, how you fly is ours"
 
ckfred
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RE: Lawyers Advertising For Plane Crash Lawsuits?

Wed Mar 16, 2005 4:07 am

Obviously, suits involving airplane crashes are only as common as crashes. One possible reason that lawyers advertise that they handle these kinds of suits is that if there is a crash, people will remember the ad and call the firm. If a lawyer winds up representling a number of litigants involved in one crash, it becomes very easy to consolidate the various suits into one proceeding.

In Chicago, there are two lawyers that handle litigation on behalf of crash victims, Phil Corboy, considered by many as the best plaintiff's lawyer in town, and Susan Loggins. She used to work in Corboy's office.
 
Focus
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RE: Lawyers Advertising For Plane Crash Lawsuits?

Wed Mar 16, 2005 4:20 am

Two subjects mix here: one is law, the other's marketing.

In legal terms, such an ad would suggest a law firm specializing in the law of torts, in Federal aviation laws and in suing according to the (now revised) Warsaw convention. Luckily, commercial airliners' crashes are not very common, so hopefully related lawsuits would be rare. Not only that, but the Warsaw convention - which is relevant to all int'l flights - protects the airline by setting a limit to all lawsuits. Therefore, you will not find a multi-million dollar lawsuit when a plane - god forbid - crashes, unless there has been serious negligence on behalf of the airline (a good example is Pan Am, that went bankrupt following a lawsuit that broke the convention's barriers).

Having said all that, we should analyze the matter from a marketing point of view. IMHO, the ad was there to be heard by people who'll remember the law firm whenever an aviation related dispute arises. There are millions of lawsuits against airlines every second. Wherever there's a lawsuit, there are lawyers and there's money for lawyers to make. By exposing your audience to the fact that the you deals with airline crash related lawsuit, you make sure the listeners know you're serious and professional. I guess those are some of the thoughts behind that ad.

--Focus
 
jtamu97
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RE: Lawyers Advertising For Plane Crash Lawsuits?

Wed Mar 16, 2005 4:28 am

You would be surprised at how common these are or at least in our area. Many people who fly are doctors, lawyers or business men. I the past few years we have had several crashes involving Pipers, Cessna's and a Hawker Jet. All three manufacturers were sued even though the final documentation was all pilot error. In one case, any company name that could be associated with aviation was named in the suit. Very very ridiculous.
Propeller, we don't need no stinkin propeller
 
goCOgo
Posts: 680
Joined: Mon Jan 17, 2005 11:24 am

RE: Lawyers Advertising For Plane Crash Lawsuits?

Wed Mar 16, 2005 6:22 am

So this is entirely a preemptive ad? Seems like a waste of ad money when there are no cases currently to try. Don't many of the commercial crashes wind up being class-action suits filed by one firm? Or, does everybody sue individually? It make even less sense if it was class action because as a plaintiff, I would go right to the firm that was filing the suit no matter how much other firms tried to lure me in with ads.

Quoting Focus (Reply 2):
such an ad would suggest a law firm specializing in the law of torts

The majority of Cleveland lawyers seem to have that specialty. They don't chase ambulances here, they seem to have offices right at the emergency room. (sarcasm)
"Why you fly is your business, how you fly is ours"
 
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Starlionblue
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RE: Lawyers Advertising For Plane Crash Lawsuits?

Wed Mar 16, 2005 6:28 am

Quoting GoCOgo (Reply 4):
So this is entirely a preemptive ad? Seems like a waste of ad money when there are no cases currently to try.

It may seem that way, but it isn't since the firms keep paying for them.
"There are no stupid questions, but there are a lot of inquisitive idiots." - John Ringo

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