These seem to be some of the problems associated with the airline. But basing on the conversations that I have had with many people, they never heard of NH. Even if they've seen it on TV (drama) they always thought it was an imaginary airline.
Have you heard of people who haven't heard about it? In order to make a stronger international presence what airports might be good to expand to?
With their domestic hegemony broken by the JJ alliance (JAL and JAS merging) I think they are going to have to change a little bit of their business policies.