ktachiya
Posts: 1503
Joined: Fri Sep 17, 2004 5:54 am

NH, How Many Non-aviation Fans Know About It?

Fri Mar 18, 2005 7:19 am

http://www.japantimes.co.jp/cgi-bin/getarticle.pl5?nb20050216a2.htm

These seem to be some of the problems associated with the airline. But basing on the conversations that I have had with many people, they never heard of NH. Even if they've seen it on TV (drama) they always thought it was an imaginary airline.

Have you heard of people who haven't heard about it? In order to make a stronger international presence what airports might be good to expand to?

With their domestic hegemony broken by the JJ alliance (JAL and JAS merging) I think they are going to have to change a little bit of their business policies.
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Hamburger
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RE: NH, How Many Non-aviation Fans Know About It?

Fri Mar 18, 2005 5:42 pm

Here in Germany their decision to join the Star Alliance seems to pay off handsomely: German business travelers, eager to clock up lots of Lufthansa miles, regularly choose NH for Japan trips, so the front of the bus is well booked most days on the Frankfurt - Narita run. And they can get a lot of feed from all over Europe to Frankfurt from Lufthansa.
So, for this part of the world, I would say their business policy is not in need of change.
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M Moehring
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CXCPA
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RE: NH, How Many Non-aviation Fans Know About It?

Sat Mar 19, 2005 12:35 am

Indeed, ANA have done lots of things to make more peopel knows it, The Pokemon Jet and the TV drama, Good Luck!!, are good examples. However, I haven't see any ANA advertisement on newspaper nor TV. The only ANA advertisement I have seen is located at a Japanese style department store. I believe ANA should change their promotion methods. Of course, I don't know much about the Japanese local market and other place, but in Hong Kong, ANA is not well-known, comparing to Japan Airlines. For the routes between Japan and Hong Kong, Japan Airlines provides more services than ANA. As for traveller or businessmen, they also want to choose a carrier can provide them more flexible schedule. In this sense, ANA cannot. Maybe ANA try to get the best airline award of Skytrax is a good solution. So people will choose ANA because it is called ANA, just like the Cathay Beijing and Xiemen routes.
 
MEA-707
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RE: NH, How Many Non-aviation Fans Know About It?

Sat Mar 19, 2005 12:39 am

Depends on where the airline flies, in the Netherlands only the aviation fans know about them as they don't fly pax or advertize connecting flights here. Also their name, All Nippon Airways or ANA, is not a clear identity, not everyone knows Nippon is Japan and the "all" sounds a bit funny, like "all American girl," the abbreviation ANA is also a bit bland, Eva or TWA or SAS will stick in minds easier. Also the cartoon jets can look a bit tacky and flashy for european taste.
nobody has ever died from hard work, but why take the risk?
 
ktachiya
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Joined: Fri Sep 17, 2004 5:54 am

RE: NH, How Many Non-aviation Fans Know About It?

Sat Mar 19, 2005 5:28 am

CXCPA

I just know that in Japan, they always promote their China routes most of the time. Other than that, there are advertisments on TV and so. In North America, I have seen a few commercials about JL when they advertise on the "Japanese channel."

Some of their routes are debatable. I know that there are "MANY MANY" advertisments of Canada, right now in Japan. I wonder if they will ever compete with JL on the YVR run (I hear AC is stopping them from doing so.) Or they can fly some services to YYC (Seasonal) as Banff is a popular destination amongst Japanese tourists.

And frequency is a good thing that you point out. JL has more frequencies to say Hong Kong, so their presence there is thin...
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amhilde
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RE: NH, How Many Non-aviation Fans Know About It?

Sat Mar 19, 2005 1:17 pm

I only know about them from living in Anchorage and the fact that they are tied into VS's mileage program. I had a look at their website once and it was badly designed- bout a year ago I think. But for some reason if I ever had to go to Japan I would probably take them from the West Coast of the US over JAL. not sure why, maybe its the blue color scheme. I dont think Ive ever seen them advertise over here, but then again im in RNO, just about the end of the earth for anything different.
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