N808NW
Topic Author
Posts: 358
Joined: Sun Aug 22, 2004 5:03 am

How Much $ Dose NW Save Without IFE?

Fri Mar 18, 2005 1:28 pm

I know most pax don't care about what's on the fight (will there be a movie and what food will there be?) they care more about paying less. But since the recent news of NW being at the bottom of the top 11 us major airlines in a customer satisfaction poll its got me thinking.... Could NW be losing pax because of their experience on NW being compared to other airlines? Dose NW save enough money annually to justify having no IFE?

-would you pay an extra $20 to have a movie, meal, amenity kit, and a pillow on your NW flight? They could make it an option for those who'd want that.

BTW... im saying this cuz I feel sorry for the pax that get bored on NW flights, like my dad recently flew MSP-LAX and noted that it was quite boring without a movie..... and he's not one to complain.


-Jason  swirl 
All flights have great IFE...get yourself a window seat, thats something no PTV can beat! flew 808 Pacific an Atlanic
 
ua777222
Posts: 2987
Joined: Mon Dec 22, 2003 11:23 am

RE: How Much $ Dose NW Save Without IFE?

Fri Mar 18, 2005 1:39 pm

I don't think that an airlines IFE makes its name in the industry. Though it might hoax some passengers to fly the airline, I feel that service and such things as on time arrivals are even bigger. The fact of the matter is that airlines, esp. in times like these, need to make cuts to survive. Airlines have put less room in coach, stopped serving meals, charged for snacks, etc. I for one would much rather fly an airline with a great fleet, fantastic service, and overall great performance and still sit on the flight with no IFE.

However, if you have the $$ do so. On their 330 a/c they have outstanding IFE. Ask how EVA survives. Only now are they upgrading their seats and IFE. I would say its their service that keeps the passengers coming back. If it only took a stupid movie and personal screen to keep planes full, TRUST ME, that's all airlines would be doing. But that's not how it is and if your father has an issue with it he will fly another airline. I'm just curious, what other comments did your father have to say about the airline? Pro's and Con's.

Thanks,

Matt
"It wasn't raining when Noah built the ark."
 
TrappedinMKG
Posts: 232
Joined: Fri Dec 14, 2007 7:11 pm

RE: How Much $ Dose NW Save Without IFE?

Fri Mar 18, 2005 1:46 pm

NW is at the bottom of the JD Power survey for the exact reasons the people in the survey mentioned. A month or so ago I took a friend to DTW for her flight DTW-AMS-BHX, and first of all, their Y Class checkout counters were virtually deserted. You had to use a machine or go without. When an agent finally did surface, she literally YELLED at my friend about her baggage, demanding that she schlep it through AMS rather than check it (regardless of the fact that they allow two checked bags, and she wasn't anywhere close to the weight limit), and then interrogated her about why she was going to Birmingham. She demanded to know who she was going to see in Birmingham (Sorry, you're not TSA. It's none of your damned business), and then openly chastised my friend for flying the flight (It was her first flight ever, and yes, it was an international itinerary with a connection, but I, being the conscientious gay boyfriend/plane nut that I am, I made sure that all the T's were crossed and I's were dotted and that she was going to be okay. Would I have rather seen her fly the nonstop DTW-LGW? Yes. Was that an option? No.). Um...excuse me? She paid $500 to your struggling airline and you told her it was a bad idea? WHAT?

Also, I know that it's cheaper and more efficient for them to cross-utilize rampers as gate agents at outstations. However, people do grow accustomed to the generally friendly, generally efficient, well-dressed, articulate, intelligent gate agents at most airports. I flew LAN-DTW-MLI-MSP-DTW-LAN a while ago, and the check-in experience at MLI was horrific. I was not impressed with the surly, visibly dirty, poorly spoken high school kid who scanned our boarding passes and sneered at us before our MLI-MSP segment.

But I digress. According to my friend (the one who flew DTW-AMS-BHX-AMS-DTW, the AVOD on the 332 rocks the house).
 
jdaniel001
Posts: 619
Joined: Wed Mar 16, 2005 2:36 pm

RE: How Much $ Dose NW Save Without IFE?

Fri Mar 18, 2005 1:50 pm

Is there no entertainment on the Buses?
We Are UNITED!
 
KDTWflyer
Posts: 787
Joined: Tue Jun 29, 2004 12:51 pm

RE: How Much $ Dose NW Save Without IFE?

Fri Mar 18, 2005 2:01 pm

Quoting Jdaniel001 (Reply 3):
Is there no entertainment on the Buses?

Both NW A333s and A332s have IFE. Wasn't proposed that NW B744s would eventually get IFE in Y?
NW B744 B742 B753 B752 A333 A332 A320 A319 DC10 DC9 ARJ CRJ S340
 
nwcoflyer
Posts: 677
Joined: Thu Jun 19, 2003 7:55 am

RE: How Much $ Dose NW Save Without IFE?

Fri Mar 18, 2005 2:32 pm

Quoting KDTWFlyer (Reply 4):
Wasn't proposed that NW B744s would eventually get IFE in Y?

Yes. NW has retrofitted the 744's with the new J interior like on the 333/332 a/c. The Y cabin was supposed to get PTV's, etc, but that has been put off. No idea when that will happen, but probably not for a while.
The New American is arriving.
 
jdaniel001
Posts: 619
Joined: Wed Mar 16, 2005 2:36 pm

RE: How Much $ Dose NW Save Without IFE?

Fri Mar 18, 2005 11:28 pm

Quoting NWCOflyer (Reply 5):
Yes. NW has retrofitted the 744's with the new J interior like on the 333/332 a/c. The Y cabin was supposed to get PTV's, etc, but that has been put off. No idea when that will happen, but probably not for a while.

Ok, but there is still a movie screen and audio selections. That's what UA offers on their 744. It does it's job, but it would have been nice having a choice of programming on that long flight from HKG to LAX in the middle seat of coach.
We Are UNITED!
 
NWAFA
Posts: 1843
Joined: Wed Dec 31, 2003 10:30 pm

RE: How Much $ Dose NW Save Without IFE?

Fri Mar 18, 2005 11:31 pm

The savings come to over $1.8 million per year.

As far as the jaded J.D. Powers report, look at other threads and you will see that report was total bogus and full of deceit. Out of the 2600 people surveyed, only about 200 were actual NWA fliers.
THANK YOU FOR FLYING NORTHWEST AIRLINES, WE TRULY APPRECIATE YOUR BUSINESS!
 
jdaniel001
Posts: 619
Joined: Wed Mar 16, 2005 2:36 pm

RE: How Much $ Dose NW Save Without IFE?

Fri Mar 18, 2005 11:37 pm

Maybe they were standing in Terminal 1 of ORD?
We Are UNITED!
 
N808NW
Topic Author
Posts: 358
Joined: Sun Aug 22, 2004 5:03 am

RE: How Much $ Dose NW Save Without IFE?

Sat Mar 19, 2005 6:11 am

Quoting NWAFA (Reply 7):
The savings come to over $1.8 million per year.

Wow... that is quite a lot. so it is quite justifiable

-But, why dose IFE cost that much to operate if the aircraft already has the equipment to do so? Do the airlines have to pay someone to show programs and movies?

-Jason  swirl 
All flights have great IFE...get yourself a window seat, thats something no PTV can beat! flew 808 Pacific an Atlanic
 
Brick
Posts: 1488
Joined: Wed Aug 04, 1999 11:08 am

RE: How Much $ Dose NW Save Without IFE?

Sat Mar 19, 2005 7:06 am

The movies and audio programming are not free for the airline. The has to pay a fee to the distributor of the IFE.

Before 9/11, a family member who worked for NW (and still does) said that NW pays $75 to show a movie on the DC-10's that flew internationally. If they don't sell $75 worth of headsets (which they didn't more times than they did) then they lose money every time a movie is shown.

I'm sure after 9/11 all the fees were increased.

Contary to the kids on this website the average passenger on a domestic flight in the Uniteds States doesn't give a crap about the IFE on a flight. My past few United flights on the 733's and 735's I've counted less than 10 people that are actually listening to the audio IFE. And yes, that's with full flights.

Even more recently I'm noting more people (including myself) bringing on their personal DVD players and watching them rather than watch what the airline is showing (and quite honestly the airlines pick the dumbest movies to show).

Mark
A noble spirit embiggens the smallest man...
 
TomFoolery
Posts: 424
Joined: Tue Jan 06, 2004 9:10 am

RE: How Much $ Dose NW Save Without IFE?

Sat Mar 19, 2005 8:31 am

I understand that the movies are shown in accordance with provisions of the License agreements. The music and the movies and in many cases the magazine are compiled by a marketing firm, and approved by the individual airlines, and there are specific licensing agreements that pertain to such showings, and presentations of media. In many cases the magazines are more than paid for by advertising, where as the video selections may have some commercial ads, the rest of the fees are made up by the airline. A similiar situation cn exist for some onbosrd snacks. KitKat, for example might want to test a product, and will actually gice airlines and/or the catering agents samples of the new product. Getting back to the Movies, it is no coincidence that the in flight films are initially introduced (typically at least one film is "NEW") between the theater screenings and intro to video, and international (foreign language) premiers.
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