I have had my own business for 15 years. I cannot tell you how many flights I felt forced to take Frontier or ATA or America West or Sun Countryu to the west coast even with stop overs and/or change of a/c, compared to NWA fares.
When NWA forced me to spend the weekend in San Diego to get a reasonable air fare I had absolutely no compunction of switching to the LCC's.
There are a heck of a lot self employed or small business people that while we like the World Perks miles realize we are paying for the world perks miles. I am the employee and the employer at the same time!!
For an extra $50-100 I will fly NWA. Any more than that I take the alternates.
And I have to say I don't see any difference in service levels between Frontier, ATA, Sun Country or NWA, other than I usually get a hot sandwich on Sun Country unlike all the others, and I get direct TV
on Frontier unlike all the others.
The new Delta inspired pricing module looks promising. I expect to use NWA to the West Coast much more often in the coming year. As long as NWA does not force me to spend a weekend (Sat night stay) in LA
due to ridiculous fare policicies I expect to use them much more often.
The Original Coronado: First CV jet flights RG CV 990 July 1965; DL CV 880 July 1965; Spantax CV990 Feb 1973