nycflyer
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New AA Ad Jabs At B6

Tue Apr 05, 2005 12:07 pm

Was walking around Manhattan today, and I saw this AA ad on the side of a phone booth:

"We know that LONG BEACH is different from L.A.

We fly daily nonstops to LAX, not somewhere one hour south."

Go AA! Reminds me of a BA ad I read about on this forum, something like "40 pounds to Naples - round trip, of course."

It's interesting that this trend of airlines directly or indirectly jabbing competitors is becoming more common. CO has ads all over NYC (and maybe elsewhere) saying "We serve more destinations in the Caribbean than Delta and United combined."
 
ckfred
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RE: New AA Ad Jabs At B6

Tue Apr 05, 2005 1:08 pm

UA is running a lot of ads in Chicago jabbing at AA for putting seats back in its planes. That was after AA, several years ago, ran ads commenting that UA's extra room requires elite status or buying a full-fare ticket, while AA gave everyone room.

The interesting thing is that my father-in-law, a retired business professor, thinks negative advertising is stupid. In his opinion, one should never mention a competitor's name, since people will then comparison shop and possibly reach a different conslusion.
 
CXYYZ
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RE: New AA Ad Jabs At B6

Tue Apr 05, 2005 1:21 pm

I haven't seen them, but I'm glad to hear AA is advertising like this as I think it's good for the industry. They're finally advertising their service on a basis other than price (now that MRTC is gone).  twocents 
 
FA4B6
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RE: New AA Ad Jabs At B6

Wed Apr 06, 2005 12:45 am

Well I think those ads are great.

The help us promote the fact that Long Beach isn't LAX which is something that we like. We don't want to fly to LAX and neither do a lot of our customers that fly us to LGB. And soon JetBlue will fly to 3 LA area airports from JFK [LGB up to 8x daily, ONT 2x daily, BUR 4x daily], and AA will only be flying to 1: LAX.
"Leap! And the net will appear."
 
legendDC9
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RE: New AA Ad Jabs At B6

Wed Apr 06, 2005 12:59 am

Quoting Ckfred (Reply 1):
The interesting thing is that my father-in-law, a retired business professor, thinks negative advertising is stupid. In his opinion, one should never mention a competitor's name, since people will then comparison shop and possibly reach a different conslusion.

First, I did not see Jet Blue's name mentioned in those add lines, just their product. Regardless, Not to make a political statement, but didn't negative advertising (i.e. John Kerry's swiftboat story) really damaged his campaign? I am sure there are a million and one other cases where that statement turned out to be wrong. Anyways, negative advertising works, if you can back-up your claims and can prove you can offer a better product. There is nothing wrong with acknowledging the fact you have some competition. It's not like there are millions of New Yorkers, thinking to themselves, what the hell is this Jet Blue thing?
 
aa61hvy
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RE: New AA Ad Jabs At B6

Wed Apr 06, 2005 1:01 am

Go AA..Creative ads...I love it.
Go big or go home
 
nwcoflyer
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RE: New AA Ad Jabs At B6

Wed Apr 06, 2005 1:05 am

Quoting FA4B6 (Reply 3):

Well, AA also serves SNA, BUR, ONT, LAX, SBA, and many more Socal Airports. They offer tremendous connecting opportunities to worldwide destinations.

I am not one to laud AA, but I think the ad is funny.

1 hour from LGB to LAX seems a bit much however, unless it is rush hour of course.
The New American is arriving.
 
FA4B6
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RE: New AA Ad Jabs At B6

Wed Apr 06, 2005 1:18 am

Quoting Nwcoflyer (Reply 6):
Well, AA also serves SNA, BUR, ONT, LAX, SBA, and many more Socal Airports.

yea, but do they fly to SNA, BUR, ONT, LAX, SBA non stop from JFK? That's what I meant.
"Leap! And the net will appear."
 
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lightsaber
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RE: New AA Ad Jabs At B6

Wed Apr 06, 2005 1:22 am

Quoting Nwcoflyer (Reply 6):
I am not one to laud AA, but I think the ad is funny.

The add is funny.

Even through I'm a B6 fan and investor, I like the add. LegendDC9, this "style" of negative add is much more positive than the anti-Kerry adds. (Note: I'm avoiding politics, but it is a good reference for understanding add tone.) AA is touting their product in a positive manner overall.

Quoting Nwcoflyer (Reply 6):
1 hour from LGB to LAX seems a bit much however, unless it is rush hour of course.

My experience is the 405 is bogged down most of the day and these two airports are an hour apart!

Quoting FA4B6 (Reply 3):
The help us promote the fact that Long Beach isn't LAX which is something that we like. We don't want to fly to LAX and neither do a lot of our customers that fly us to LGB. And soon JetBlue will fly to 3 LA area airports from JFK [LGB up to 8x daily, ONT 2x daily, BUR 4x daily], and AA will only be flying to 1: LAX.

Here here! If you've been to LA you know that it can take hours to cross this city! (Heck, it covers more land than Rhode Island and Connecticut combined!) ONT and BUR would incur a time penalty for me, but LGB and LAX are both convenient for me. (LAX is closer, hence my profile location.) I just with LAX would get the plan C expansion, not Hahn's plan D!  hissyfit 

Oh, not to nitpick, but if you're going from NYC to LA, with connections, AA serves ONT, LGB and SAN too.

Quoting Ckfred (Reply 1):
In his opinion, one should never mention a competitor's name, since people will then comparison shop and possibly reach a different conslusion.

An old true maxim of advertising. How much is AA's add budget for this campagn? 25% of the people who see the add will wonder if flying to LGB works for them and search for flights to there.

Lightsaber
"They did not know it was impossible, so they did it!" - Mark Twain
 
Sean-SAN-
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RE: New AA Ad Jabs At B6

Wed Apr 06, 2005 3:05 am

Flying to LGB is actually an advantage to alot of people who want to avoid LAX..
 
travelin man
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RE: New AA Ad Jabs At B6

Wed Apr 06, 2005 3:11 am

Quoting NYCFlyer (Thread starter):
"We know that LONG BEACH is different from L.A.

We fly daily nonstops to LAX, not somewhere one hour south."

No, LGB is not nearly 1 hour from LAX, no matter how you cut it. I live here, trust me. I like AA, but quite frankly that is false advertising. The freeway can be bad at times, but even during rush hour it is 30 minutes, tops. And do you want to know something "shocking"? The distance from LGB to downtown LA is 25 miles (per mapquest). The distance from LAX to downtown LA? 17 miles. A difference of 8 whole miles.

LA is so spread out that it is dumb advertising to think that LAX is somehow "central". When B6 begins its BUR service, it will cover a good chunk of SoCal with non-stop flights from JFK (including LGB and ONT), something AA can't change, no matter what they advertise.
 
Goldenshield
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RE: New AA Ad Jabs At B6

Wed Apr 06, 2005 3:53 am

LGB is also closer to the both the Disney compound and the Knotts compound as well. SNA is closer still, but many people don't realize that it and think LAX = all of Southern California.
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Byrdluvs747
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RE: New AA Ad Jabs At B6

Wed Apr 06, 2005 3:57 am

Quoting Sean-SAN- (Reply 9):
Flying to LGB is actually an advantage to alot of people who want to avoid LAX..

... and a disadantage if you need to make alternate flight arrangements in case of delays, cancellations, or change of plans. Plain and simple...LGB sucks. Calling it an airport is a stretch. More like a bus depot where planes happen to land.
The 747: The hands who designed it were guided by god.
 
Goldenshield
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RE: New AA Ad Jabs At B6

Wed Apr 06, 2005 4:05 am

Quoting Byrdluvs747 (Reply 12):
Calling it an airport is a stretch. More like a bus depot where planes happen to land.

That would be Sun Valley, Idaho.
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lightsaber
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RE: New AA Ad Jabs At B6

Wed Apr 06, 2005 4:11 am

Quoting Goldenshield (Reply 11):
LGB is also closer to the both the Disney compound and the Knotts compound as well. SNA is closer still, but many people don't realize that it and think LAX = all of Southern California.

Most people wouldn't know how much of the $$$ of LA is moving down to Orange county. Then again, we're talking about a city that covers five counties. And these are western US counties, often larger than east coast states! (Ok, Ventura and orange counties are small. But LA, Imperial, and San Bernadino are large counties.)

Quoting Travelin man (Reply 10):
LA is so spread out that it is dumb advertising to think that LAX is somehow "central".

True, LAX is not central, its far West of the center of the city. With B6 entering BUR, they will be better servicing the Wilshire district. Recall that 25% of LA's air travel is from the Wilshire corridor/Santa Monica Blvd corridor. And obviously Burbank/Hollywood with the movie and TV industries is going to be doing quite a bit of travel.

Now for the ~25% of LA's traffic that is from the "SouthBay/Santa Monica" area, LAX will always capture most of it. So LAX is central to ~ half the air traffic. (Gee, no coincidence that businesses that require air travel have migrated close to the airport...)

Lightsaber
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deltaflyertoo
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RE: New AA Ad Jabs At B6

Wed Apr 06, 2005 4:15 am

Travlin Man:

I'm going to have to side with lightsabre on this one. It absolutely can be an hour on the 405 anyway you look at it from LAX at rush hour. You cite 25 miles...it takes an hour to go even 5-7 miles (Santa Monica to Hollwyood, Brentwood to LAX) so yeah I would def. give it an hour from LAX to LGB.

As far as the ads go, they are irrelevant and in the world of airline advertising insignficant. They can't compare to negative politcial ads Kerry experienced because those groups spents millions up millions to a national audience. Outdoor media as its called in spotty parts of NY def. won't alter the publics perception especially when it comes to flying.
 
teamregal
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RE: New AA Ad Jabs At B6

Wed Apr 06, 2005 4:27 am

Quoting Ckfred (Reply 1):
The interesting thing is that my father-in-law, a retired business professor, thinks negative advertising is stupid. In his opinion, one should never mention a competitor's name, since people will then comparison shop and possibly reach a different conslusion.

Just to disagree with your father-in-law, he grew up in a time when it was considered taboo for a company to mention their competitor's name or convey them in any negative way. His exposure to the business practices back then probably plays a major role in the way that he and some older folks view marketing today. That being said, I have to say I think it's better that companies are more competitive and show it through their advertising, allowing us to draw better (different) conclusions.  weightlifter 

REGAL
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richierich
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RE: New AA Ad Jabs At B6

Wed Apr 06, 2005 4:29 am

Funny - glad to see AA still has a sense of humor.

I can recall, not that long ago, seeing an AA ad at my local train station that said something to the effect "more direct flights to California than any other airline" (from New York). It then went on to list LAX, SFO, SJC, SAN, LGB, ONT and perhaps other airports too. My how times change....

Then again, the MRTC was also heavily promoted and we see where that went too.
None shall pass!!!!
 
travelin man
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RE: New AA Ad Jabs At B6

Wed Apr 06, 2005 4:53 am

Quoting Deltaflyertoo (Reply 15):
I'm going to have to side with lightsabre on this one. It absolutely can be an hour on the 405 anyway you look at it from LAX at rush hour. You cite 25 miles...it takes an hour to go even 5-7 miles (Santa Monica to Hollwyood, Brentwood to LAX) so yeah I would def. give it an hour from LAX to LGB.

Since I used to drive it every day, I'm pretty sure I'm qualified to talk about it. SOME days, when there was a major accident or something, yes, it took an hour on the 405 to get from LGB-LAX. However, that is unusual. The 405 NORTH of LAX is terrible at almost all times, and there the traffic going to Santa Monica and up into the valley can indeed take well over an hour.

But the question is not "how long does it take to get from one airport to the other". The question is: Is LGB that much more inconvenient than LAX? For some, yes, for others no. And another question is: Does B6's non-stops from JFK to BUR, ONT, and LGB trump AA's non-stops to LAX? Yes, in my opinion, most definitely.
 
nycflyer
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RE: New AA Ad Jabs At B6

Wed Apr 06, 2005 5:06 am

Quoting Goldenshield (Reply 13):
That would be Sun Valley, Idaho

lol. so true! so many flights to SUN get canceled, like half of all passengers end up getting bussed up from SLC, or diverted to Pocatello and bussed from there
 
nycflyer
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RE: New AA Ad Jabs At B6

Wed Apr 06, 2005 5:10 am

I started this thread and I'm sort of contradicting myself, but the ad never mentions B6, and the average New Yorker is not going to see the ad and think "oh, they're comparing themselves to B6!"

Except for those who have flown to LGB, the average New Yorker has no idea which airports B6 flies to, and also has no idea about Los Angeles geography.

So while I applaud AA for thinking outside the box, I don't think the ad is all that effective.
 
teamregal
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RE: New AA Ad Jabs At B6

Wed Apr 06, 2005 5:16 am

Quoting NYCFlyer (Reply 20):
Except for those who have flown to LGB, the average New Yorker has no idea which airports B6 flies to, and also has no idea about Los Angeles geography.

So while I applaud AA for thinking outside the box, I don't think the ad is all that effective.

Who says they were going after the average New Yorker? Is it possible for the average business traveler to recognize AA's competitor airline by its destination?

REGAL
You would dare to challenge me? .........Insanity!
 
FlyingTexan
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RE: New AA Ad Jabs At B6

Wed Apr 06, 2005 5:54 am

Any advertising is good publicity.
"Wouldn't your boss like to fly home nonstop at 4:30 on a Friday afternoon?" -Airline Exec to Congressional Staffer
 
jetblueatjfk
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RE: New AA Ad Jabs At B6

Wed Apr 06, 2005 6:13 am

I think it is pretty clever ad but no one will really be like" Oh LGB well they must be talking about B6". It is really a statement to B6 b/c to the public it is just a sign to ignore, like if CO had anymore ads on buses,billboards,bus stations,phone booths,etc the city would be 1 big ad. Also anyone who takes the Long Island Rail Road knows that practically every car on the right hand side behind the door has a B6 ad all over like Ski-Daddle w/ Daily nonstops to BTV,SLC,DEN,SMF and If we had anymore flights to Florida we would probably be the state Bird,etc. You have to really state what the ad is getting at but saying the name is not the best idea in most cases b/c SOMETIMES it backfires. They need to re-word it and get in a better clue to the general public that they are implying it to B6.

 airplane  jetBlueAtJFK  airplane 
 
jetbluefan1
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RE: New AA Ad Jabs At B6

Wed Apr 06, 2005 6:47 am

Clever ad, but I don't think it's all that effective. All it's stating is that they don't fly to Long Beach (even though they do, but not from JFK), which may be the final destination of many people taking the B6 flights. Then, it goes on to state that they fly to LA(X), or as many people here in New York know it, Hell...

Point is, AA put so much money in advertising that they have so many destinations and routes, but now are going back and saying that they DON'T fly to Long Beach. Does this make sense??

I guess many New Yorker businessmen will understand the advertisement because they are usually pretty up-to-date with aviation, but it won't alter their plans for flying to the LA area as they have either flown to LAX or LGB and have decided which airport they like better.

On the other hand, AA could advertise their 12 daily flights from JFK to LAX -- high frequency is impressive and attractive to businessmen.

This reminds me of an advertisement ATA once had for their EWR-SFO flights. It was comparing flying into an "outside airport" (OAK) like getting the burnt part of a steak -- it's just not what you want (or something like that). This was an obvious stab at B6, which flies JFK-OAK but not JFK-SFO. It was a stupid ad IMO because 1.) EWR and JFK have very little overlying traffic, and; 2.) SFO isn't in the city of San Francisco either - it's in Milbrae.

On a personal note: I personally prefer LGB or SAN because whenever I go to SoCal, I stay in the gorgeous Capistrano region, just south of Orange County.

Also anyone who takes the Long Island Rail Road knows that practically every car on the right hand side behind the door has a B6 ad all over like Ski-Daddle w/ Daily nonstops to BTV,SLC,DEN,SMF and If we had anymore flights to Florida we would probably be the state Bird,etc.

Funny that you mention that because I just got off the LIRR and was sitting right in front of a "Ski-Daddle" ad. I love those! I also saw another one: "JetBlue gets me from Point A to Point B without any B.S."

JetBluefan1
 
DfwRevolution
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RE: New AA Ad Jabs At B6

Wed Apr 06, 2005 6:53 am

Quoting JetBluefan1 (Reply 24):

Point is, AA put so much money in advertising that they have so many destinations and routes, but now are going back and saying that they DON'T fly to Long Beach. Does this make sense??

Yes, this is more than effective marketing. Imagine if JetBlue were targeting Southwest and said: "We serve New York City, not Long Island."

Sure they imply that they don't fly to ISP, but they drive the point home that ISP is a compromise for many passengers.
 
travelin man
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RE: New AA Ad Jabs At B6

Wed Apr 06, 2005 7:06 am

Quoting DfwRevolution (Reply 25):
Yes, this is more than effective marketing. Imagine if JetBlue were targeting Southwest and said: "We serve New York City, not Long Island."

But it's not the same thing, in that ISP cannot be in any way inferred to serve the NYC area, but LGB and BUR (and to a lesser extent ONT) very much serve "Los Angeles".
 
nyskymasters
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RE: New AA Ad Jabs At B6

Wed Apr 06, 2005 7:17 am

Folks,
I'm glad you all have insight as to my company's ad campaign...we cut jfk/lgb simply because its not profitable, and we are doing whatever it takes to become so. What do you care who in the New York area thinks what airline we are talking about or what destination we are mentioning. We fly wide-body 3 class 767-200's 12 times a day, without having to stop in las vegas or any other city to re-fuel. Our planes have been full for the last few months with hardly any seat available. Good for JetBlue to fly to Long Beach it was always full for us and still lost money. Let them sell there tix for next to nothing and as oil prices rise, their employees have higher pay scales, they have to start paying for airplanes and have increased maintenance costs, they too will loose money. JetBlue has gone after AA since they started, with SJU, SDQ , and the transcon market. If you think AA has no plans of countering it, then you are wrong. Although we are strapped into trimming to save money, we are far from out of the picture, remember what goes around comes around, and if you live in ny and want to fly to lgb fly jet blue non-stop(unless they need to re-fuel) or you can fly us via ord/dfw, certainly your choice. But be prepared I believe that competitive advertising will likely hit harder and more frequently.
 
vulindlela744
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RE: New AA Ad Jabs At B6

Wed Apr 06, 2005 7:46 am

Go jet Blue!!!!!!!!!! AA is just jealous of your success. I too do not like negative advertising.
 
DfwRevolution
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RE: New AA Ad Jabs At B6

Wed Apr 06, 2005 7:56 am

Quoting Travelin man (Reply 26):
But it's not the same thing, in that ISP cannot be in any way inferred to serve the NYC area, but LGB and BUR (and to a lesser extent ONT) very much serve "Los Angeles".

It's markeing. Nothing is ever the same thing... it's a completly valid analogy: there is obviously enough distance between LAX and LGB that American Airlines stands to profit by distinguishing between the two airports. If American can make passengers think that the difference between LAX/LGB is analogus to ISP/JFK... then who cares if they are?

AA got that passenger, and they get the last laugh even if geography is on your side. Perception is reality
 
Lemurs
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RE: New AA Ad Jabs At B6

Wed Apr 06, 2005 8:01 am

Quoting Travelin man (Reply 26):
But it's not the same thing, in that ISP cannot be in any way inferred to serve the NYC area, but LGB and BUR (and to a lesser extent ONT) very much serve "Los Angeles".

They may serve it, but not many people would happily call them interchangable. Unlike the EWR-JFK-LGA trifecta, there's no great public transportation network to make flying into the alternatives attractive.

I'm not saying I wouldn't fly to LGB if it was dramatically cheaper, but it'd have to be very dramatic. I know I'm not necessarily a large demographic, but I'll put it this way: I have family in NJ. I gladly pay $100-150 more for SEA-EWR on CO than I would have to if I was willing to do SEA-JFK on B6, and that's WITH the aforementioned public transport infrastructure. It's just painful and too much of my time/money for the cost savings to make sense. Same goes with LAX/LGB/SNA dependng on final destination.
There are 10 kinds of people in the world; those who understand binary, and those that don't.
 
travelin man
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RE: New AA Ad Jabs At B6

Wed Apr 06, 2005 8:37 am

It all just depends on where you are trying to get to when you arrive in "L.A." I live here and I would choose BUR over LAX any day of the week. My point is that LGB, LAX, BUR, ONT, and SNA are all convenient for some people flying to the sprawl that is Los Angeles. And B6 is in a pretty good position in flying non-stop to 3 of those airports from JFK, vs. AA's flights to only LAX.

Keep in mind, I do like AA (I just flew them this past weekend). But whereas previously I have taken AA to NYC from LAX in the past, I will now look into B6, because as I mentioned before, BUR is a MUCH easier airport to get in/out of. I just think the advertising is misguided, in that many Southern Californians (and New Yorkers for that matter) don't view flying to LAX as a good thing, and will avoid it if possible.
 
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chrisnh
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RE: New AA Ad Jabs At B6

Wed Apr 06, 2005 8:43 am

Quoting NYCFlyer (Thread starter):
Was walking around Manhattan today, and I saw this AA ad on the side of a phone booth:

"We know that LONG BEACH is different from L.A.

Would this be the same LONG BEACH that AA started service at several years ago to vanquish an upstart LCC, only to ABANDON the field once the 'evil' LCC was chased away??
 
LY4XELD
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RE: New AA Ad Jabs At B6

Wed Apr 06, 2005 10:35 am

Quoting Vulindlela744 (Reply 28):
Go jet Blue!!!!!!!!!! AA is just jealous of your success. I too do not like negative advertising.

Please explain how this is "negative advertising". They are simply pointing out LAX is different than "somewhere south", which we all assumed is LGB.

Quoting ChrisNH (Reply 32):
Would this be the same LONG BEACH that AA started service at several years ago to vanquish an upstart LCC, only to ABANDON the field once the 'evil' LCC was chased away??

And yet they still service LGB....

Has anyone pointed out that LAX is also a major international gateway, which is a large advantage for AA using LAX (i.e. pax to SYD on QF). You can't fly to destinations in Asia/Australia from LGB. Customers connecting in LAX have that option.
That's why we're here.
 
FA4B6
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RE: New AA Ad Jabs At B6

Wed Apr 06, 2005 10:48 am

Quoting LY4XELD (Reply 33):
Please explain how this is "negative advertising". They are simply pointing out LAX is different than "somewhere south", which we all assumed is LGB.

We didnt assume anything. The FIRST line of the advertisement is:

Quoting NYCFlyer (Thread starter):
"We know that LONG BEACH is different from L.A.
"Leap! And the net will appear."
 
LY4XELD
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RE: New AA Ad Jabs At B6

Wed Apr 06, 2005 10:57 am

Quoting FA4B6 (Reply 34):
We didnt assume anything. The FIRST line of the advertisement is:



Quoting NYCFlyer (Thread starter):
"We know that LONG BEACH is different from L.A.

My bad. Anyway, I do think that AA can use LAX's international connections as an advantage over using LGB.
That's why we're here.
 
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lightsaber
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RE: New AA Ad Jabs At B6

Wed Apr 06, 2005 11:16 am

Quoting JetBlueAtJFK (Reply 23):
nd If we had anymore flights to Florida we would probably be the state Bird

 rotfl 
"They did not know it was impossible, so they did it!" - Mark Twain
 
nyskymasters
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RE: New AA Ad Jabs At B6

Wed Apr 06, 2005 11:21 am

As I frequently do jfk-lax, I can tell you many of our customers are traveling thru to Quantas, Cathay, Air New Zealand, etc..as well as many American Eagle cities that we serve. So therefore LY4XELD you are 100% correct.

Quoting Vulindlela744 (Reply 28):
Go jet Blue!!!!!!!!!! AA is just jealous of your success. I too do not like negative advertising.

AA isn't jealous of anyone...its business, not a personal high school crush. trust me as someone who works there, we have been around for 80 years, and most of them successful, so I welcome all of you who think B6 is the best thing since sliced bread to buy tickets on them and fly them to your hearts content, you still can't cash in your miles on B6 to go to Hawaii or Europe, for that matter look at the difference on where you can go on AA (which includes LGB) as opposed to where we don't fly.
 
gothamspotter
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RE: New AA Ad Jabs At B6

Wed Apr 06, 2005 11:33 am

Song launched an almost identical campaign a week or two ago on NY radio, touting the fact that they fly directly to LAX unlike some other carriers.
 
GdJet16
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RE: New AA Ad Jabs At B6

Wed Apr 06, 2005 12:48 pm

Hey, this goes out to Nyskymasters...
Its good to hear someone so confident about AA's future for a change. Im so tired of reading endless threads about how AA, DL, and UA are going out of business. I love AA, and will cheerfully pay several times B6's fair to fly with you guys.
 
kevin752
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RE: New AA Ad Jabs At B6

Wed Apr 06, 2005 4:30 pm

Well I love the ads and I have just fallen in love with AA so I think they are doing a good job. I do hope to see some of these ads somewhere.

Kevin752
"Keep Climbing"
 
nyskymasters
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RE: New AA Ad Jabs At B6

Fri Apr 08, 2005 3:20 am

hey Gdjet16,

Thanks for the vote of confidence, I'd be happy to welcome you aboard anytime. It's interesting to read threads from folks who don't work for a carrier about how that carrier will do in the future. I can only say we are doing whatever we have to do to save the 100k plus paychecks at AMR. If strongly advertising against our competition is what it takes to bring up some valid differences, then so be it.
 
Azul320
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RE: New AA Ad Jabs At B6

Fri Apr 08, 2005 2:55 pm

AA used to fly JFK-LGB on a 757 directly competing with JB... guess they're still pissed because they lost that battle. But yes they do have the LAX connection advantage, but you could fly anywhere nonstop ala JFK anyway, why connect on AA at LAX?
Excuse me, while I kiss the sky
 
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lightsaber
Crew
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RE: New AA Ad Jabs At B6

Fri Apr 08, 2005 3:19 pm

Quoting Azul320 (Reply 42):
why connect on AA at LAX?

Oz, New Zealand, and quite a few other Asian connections aren't available direct from JFK. Its just like there are some MIA connections to south America that aren't available from JFK. We've yet to build the mega airport that's connected to every other city in the world! (Man, I can't wait for that day...)

EIther way, I think AA and B6 will be among the survivors in the industry. Good luck to both of them!

Lightsaber
"They did not know it was impossible, so they did it!" - Mark Twain
 
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mariner
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RE: New AA Ad Jabs At B6

Fri Apr 08, 2005 3:24 pm

Nyskymasters:

Quoting Nyskymasters (Reply 37):
Quantas

Quantas? There is no such airline.

cheers

mariner
aeternum nauta
 
nyskymasters
Posts: 143
Joined: Fri Jan 23, 2004 12:41 pm

RE: New AA Ad Jabs At B6

Sun Apr 10, 2005 1:58 am

Quoting Mariner (Reply 44):
Quantas? There is no such airline.

please accept my apology, Qantas,
I should have checked my spelling, I always could have said Quennsland and Northern Terr. Air Service

Cheers
 
exFATboy
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RE: New AA Ad Jabs At B6

Sun Apr 10, 2005 2:33 am

Well, it's not a bad ad, but it would be a lot more effective if B6 was actually trying to pull the "Hahn is really Frankfurt" act. Take a look at JetBlue's route map - it says "Long Beach." That's it. Same for the booking drop-down. Not "Los Angeles (Long Beach)" or anything like that. And if you click through to the city guide, it only talks about local attractions, resturants, etc. in Long Beach itself. On the travel info page, it specifically refers to LGB as "Near Los Angeles, CA..." Pretty damn honest, I'd say. If anything, B6 underplays the LA angle.

Most New Yorkers (of which I am one) are travel-savvy enough to understand that just like New York, Greater LA has multiple airports and one consideration when choosing a flight is which airport is most convenient to where you're actually going.

No, I'm not ragging on AA here, it's a fair ad. I have no favourite here - AA and B6 are actually my two favourite airlines - I have over 100k miles in my AAdvantage account (saving for Australia!), and own stock in JetBlue (a whopping 75 shares.) I like the fact that AA is competing aggressively with B6, I'm just not sure that this particular ad is very effective.

Quoting Nyskymasters (Reply 27):
they have to start paying for airplanes...

Oh, jeez, let's not start this crap yet again, okay? The whole "JetBlue is getting planes for free" myth has been disproven time and time again. Yes, B6's cost base will increase as their planes age, etc., but they aren't getting anything for free. Yeesh, someone goes out and negotiates a halfway decent price with Airbus and you'd think they'd committed murder or omething...

Quoting LY4XELD (Reply 33):
Has anyone pointed out that LAX is also a major international gateway, which is a large advantage for AA using LAX (i.e. pax to SYD on QF). You can't fly to destinations in Asia/Australia from LGB. Customers connecting in LAX have that option.

True, but if the fare difference is high enough, you can take a cab from LGB to LAX and have the best of both worlds, especially if you're stopping off in LA for a day or two and will have a rental car anyway - pick it up at LGB and drop it off at LAX.

And if you're leaving from Kennedy and not stopping off in LA, why would you fly through LAX - there are direct flights to many Asian destinations from JFK (and EWR), and you can just take QF 108 right from JFK to LAX, then on to SYD.
 
FA4B6
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RE: New AA Ad Jabs At B6

Sun Apr 10, 2005 3:07 am

Welcome to my RU list ExFATboy. You said everything I was thinking, and then some. Thanks for a great post. And again, we like not flying into LAX. We'd rather surround the airport instead and now with LGB, ONT, and BUR we've done so effectively. I cant' wait to see what other Cali airports we fly into next.

- - - - - - - -

Quoting ExFATboy (Reply 46):
Well, it's not a bad ad, but it would be a lot more effective if B6 was actually trying to pull the "Hahn is really Frankfurt" act. Take a look at JetBlue's route map - it says "Long Beach." That's it. Same for the booking drop-down. Not "Los Angeles (Long Beach)" or anything like that. And if you click through to the city guide, it only talks about local attractions, resturants, etc. in Long Beach itself. On the travel info page, it specifically refers to LGB as "Near Los Angeles, CA..." Pretty damn honest, I'd say. If anything, B6 underplays the LA angle.

Most New Yorkers (of which I am one) are travel-savvy enough to understand that just like New York, Greater LA has multiple airports and one consideration when choosing a flight is which airport is most convenient to where you're actually going.

No, I'm not ragging on AA here, it's a fair ad. I have no favourite here - AA and B6 are actually my two favourite airlines - I have over 100k miles in my AAdvantage account (saving for Australia!), and own stock in JetBlue (a whopping 75 shares.) I like the fact that AA is competing aggressively with B6, I'm just not sure that this particular ad is very effective.



Quoting ExFATboy (Reply 46):
Oh, jeez, let's not start this crap yet again, okay? The whole "JetBlue is getting planes for free" myth has been disproven time and time again. Yes, B6's cost base will increase as their planes age, etc., but they aren't getting anything for free. Yeesh, someone goes out and negotiates a halfway decent price with Airbus and you'd think they'd committed murder or omething...



Quoting ExFATboy (Reply 46):
True, but if the fare difference is high enough, you can take a cab from LGB to LAX and have the best of both worlds, especially if you're stopping off in LA for a day or two and will have a rental car anyway - pick it up at LGB and drop it off at LAX.

And if you're leaving from Kennedy and not stopping off in LA, why would you fly through LAX - there are direct flights to many Asian destinations from JFK (and EWR), and you can just take QF 108 right from JFK to LAX, then on to SYD.
"Leap! And the net will appear."
 
jetblueatjfk
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RE: New AA Ad Jabs At B6

Sun Apr 10, 2005 3:49 am

Going to LA isn't all about connecting. If you want to go to LA just go with the fare not "The connections". And also (remember I do think the ad is clever) not everyone lives right around LAX, people actually do live other places (eg.ONT,LGB,BUR,SNA) and B6 has the other 3. I think they have a strong hold on a good amount of the LA Area. If you are connecting to other places in the world you don't go to LAX a lot: as a NY'er I will say if any of us are going to Asia, most likely we will go through SFO so another airport, and Australia, QF JFK-LAX-SYD, no AA to QF stuff. The airline (QF) is in NY for that reason, to SYD so it isn't here just for fun.

Quoting ExFATboy (Reply 46):
Take a look at JetBlue's route map - it says "Long Beach." That's it. Same for the booking drop-down. Not "Los Angeles (Long Beach)" or anything like that. And if you click through to the city guide, it only talks about local attractions, resturants, etc. in Long Beach itself. On the travel info page, it specifically refers to LGB as "Near Los Angeles, CA..." Pretty damn honest, I'd say. If anything, B6 underplays the LA angle.

True! I agree 100% B6 operates flights to LGB so people can go to LGB if they want. It isn't all about LAX people.

Now remember B6 can compete with AA on a lot of things but they obviously can't beat them, they are one of the best in the world and have hundreds and hundreds of flights. Yes B6 can beat them on certain routes. So what AA has this many flights to LAX on this aircraft. I don't care. Do you want me going off like you did and say (remember these facts are by this summer when travel picks up)"Well B6 has 14 flights a day to LA area on the Airbus A320 with about 156 passengers on a plane...." (8X LGB, 4X BUR, 2X ONT), no I am not going to say oh well B6 has this so there. You don't need to tell us this stuff, this isn't about how you think AA is so great and the best on this route, I will say, I like AA a lot, I have flown them both and I love them both. (I just like B6 a little more so that is where my username came from, I was going to throw something about AA in there) so I don't hate AA, I am just saying that jetBlue flies JFK-LA AREA to and AA isn't the wonderful airline like you claim it is.

Also AA is really making fun of (in a sense) one of their own airports (LGB) so that is another negative part in this ad. It is negative advertising and many people are not a fan of it including me.

Good ad but people are taking to much out of it and bragging too much about their lovely bankrupt airline. Remember yes AA is a larger airline so obviously they have a bigger name on routes and will carry more passengers but it does not mean they are excellent and B6 is a nothing, No 100% false.

 airplane  jetBlueAtJFK  airplane 

Also about Song's ad, no DL performs that route and they are just taking it over. It is their rich daddy's route not theirs. So that was not a thing to say either. (Let's not get into in this thread though, it will get to bloody,lol.)
 
nyskymasters
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RE: New AA Ad Jabs At B6

Sun Apr 10, 2005 10:04 am

Quoting JetBlueAtJFK (Reply 48):
and AA isn't the wonderful airline like you claim it is.

PLEASE PLEASE ....if you don't think AA is wonderful, its a free (or at least cheap ticket) country....FLY SOMEONE ELSE!

Quoting JetBlueAtJFK (Reply 48):
Good ad but people are taking to much out of it and bragging too much about their lovely bankrupt airline

what bankrupt airline are you referring to?

Your profile says your 13-15 years old, I'm sure your very well traveled, but in case you wants some facts, JFK-LAX and we carry plenty of passengers that fly us to connect to QF, I read off the connections on every AM departure I work on. That is a FACT!