Thanks for sharing that Jonny
It will happen one day I'm sure. Honestly I can't believe that it isn't being done already on at least some level. But then again...
Like in DTW
... they could name the terminal Ford International or something like that. But I think the airports like having the city name in the title instead of a sponsor. And if anyone is going to get a name in then it will be an airline. Then again I hope they do better with that then they did with stadium sponsorships.
Anyway... best chance is at building naming versus airport naming. Just think.. you could have concourses Mickey, Donald, Pluto and Daisy at MCO
God that would be confusing. Did you arrive at gate Mickey 21 and park in Donald 3 or was it arrive in Pluto 3 and park in Mickey 5? By the time you get to Disney you will need prozac.