a380900
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Airbus Boeing, So Much Energy Wasted In PR!

Tue May 03, 2005 1:21 pm

I really don't get it.

Airbus and Boeing are marketing some of the most expensive products in the world. The customers are huge companies which analyze their purchase decision over and over again with extreme attention.

Yet, the two companies are behaving like boxers before the game: "I will eat him alive", "I will cut him to pieces"...

And so on... My question is what's the point? I really have a hard time to understand why in this particular industry, things have to be so aggressive. Why do they feel the need to even reply to each other? They can pitch the airlines, offer good price and that should suffice.

Is the macho talk winning sales? Is it having any impact on airlines' decision makers? It looks like they are putting on a show just for airliners.netters.

Would the first who decide not to reply appear not like the weakest but like the one making sense. Don't you look better if you appear focus than if you appear like a mad that can't help barking?
 
MidnightMike
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RE: Airbus Boeing, So Much Energy Wasted In PR!

Tue May 03, 2005 1:34 pm

The PR for these events is actually quite cheap when compared to the sale of a single airplane.

The point? To get the word out to everybody just what their product is all about.
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DfwRevolution
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RE: Airbus Boeing, So Much Energy Wasted In PR!

Tue May 03, 2005 1:36 pm

Quoting A380900 (Thread starter):
My question is what's the point?

You already hit on the point-

Airbus and Boeing are marketing some of the most expensive products in the world

GM and Toyota will sell thousands of cars every year. The airline OEMs hope to sell a thousand copies of a certin product over 20 years, hence the competition.

Quoting A380900 (Thread starter):
I really have a hard time to understand why in this particular industry, things have to be so aggressive

Airliners are big $$ and big risk. When you develop a project for $2-14 billion dollars, you want a return.

Quoting A380900 (Thread starter):
It looks like they are putting on a show just for airliners.netters.

You can largely attribute that to John Leahy. Neither Boeing nor MD had a "face" that could really speak for the company, and speak John Leahy did. Not only did Leahy have the ability to speak for the company, his position gave him the leverage that resided with a committe at Boeing. Boeing is still struggling to catch-up in that regard.

He opened many doors for Airbus, but in the process, raised the bar of competition, aggression, and animoscity between the two manufactures. I guess that's the price you pay in a competitive industry. Wouldn't have it any other way.
 
roseflyer
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RE: Airbus Boeing, So Much Energy Wasted In PR!

Tue May 03, 2005 1:36 pm

I am not sure I agree with your points. Marketing is very important. It is true that each company that buys planes evaluates the decision clearly, but in order to be successful, A and B need to go after the orders and be proactive. In a business where these companies less then 500 units per year, each additional unit is huge. They want all that they can get. Countless numbers of economics students have studied this as one of the most famous duopolies in the world. Boeing and Airbus planes are extremely equal. It usually comes down to price and incenstives that each company offers. These things win business and are a fact of economics that you cannot get around. Airlines need to be convinced that they are ready to acquire planes and management needs to know that ___ has the best planes for them.

The point that I don't understand about the marketing that Boeing spends a lot of money advertising to the consumer. You will often see boeing ads or commercials, which I don't understand since the average person has small influence on an airlines airplane decisions.

Finally a lot of the "war" between A and B occurs on A.net. The companies are no where near as ferious as you would think in real life. Just look at the numbers of things that they share: Engines, parts, subcontractors... If they really were fighting there would be tons of excusivity contracts, but yet there aren't. I have a job with a company that supplies many parts to both A and B. The two companies are fierce competitors, but not to the point that some industries have sunk to.

Competition among airplane manufacturers has been fierce for as long as planes were built. First it was Boeing vs Douglas, then Douglas vs Lockheed, then McDonnell Douglas vs Boeing and now Boeing vs Airbus. The risks are high and the costs are through the proverbial roof. It isn't likely to stop anytime soon with these huge valuable contracts that with a single one can ensure profits for either company for years. These Boeing and Airbus contracts are some of the biggest deals in the entire world.

[Edited 2005-05-03 06:43:26]
If you have never designed an airplane part before, let the real designers do the work!
 
nudelhirsch
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RE: Airbus Boeing, So Much Energy Wasted In PR!

Tue May 03, 2005 2:05 pm

They probably have the same urge like you, A380900, to express themselves to a lot of people.
In fact, you sound like one of Airbus' PR-guys...
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NAV20
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RE: Airbus Boeing, So Much Energy Wasted In PR!

Tue May 03, 2005 2:21 pm

Marketing any product includes 'publicity'. Briefing the press (and answering their questions, which will usually focus on competition for your product) is an important element of that. The process often looks wasteful and unnecessarily combative. But it's unavoidable.

One guy (I forget his name, but he ran a major UK company) once summarised the problem beautifully. He said, "I am convinced that fully one-half of our publicity budget is wasted. All I have to do now is to decide which half......."
"Once you have flown, you will walk the earth with your eyes turned skywards.." - Leonardo da Vinci
 
backfire
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RE: Airbus Boeing, So Much Energy Wasted In PR!

Tue May 03, 2005 9:55 pm

Some of you, I think, are missing the point. There is such a thing as being noticed by your absence - and the larger the company, the more obvious it becomes when it suddenly goes quiet.
 
FDXmech
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RE: Airbus Boeing, So Much Energy Wasted In PR!

Tue May 03, 2005 10:39 pm

The point, IMO, obviously isn't to sell you their product. Rather a public relations angle to keep a favorable perception of their company.
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rsmith6621a
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RE: Airbus Boeing, So Much Energy Wasted In PR!

Tue May 03, 2005 11:11 pm

The Sharkstail was a bad PR move for Boeing....They should fire the entire marketing department over that then fire themselves,

I dont think that Airbus has to do much Buzz and Spin with their products,they are just simply great products.

The question about the Sharktail isnt about what the airlines want(economy and efficiency) but WHY WHY !!!! did Boeing even suggest somthing they new had no possibility of making the final draft????......Answer....cause they felt pressure to take some attention away from Airbus and the A380 years ago. Boeing played the 7X7 mystery name game for months when we already knew it was going to be the 787, and then there was Vote on the Name the plane and thats when Dreamliner came about and that name has since been dropped......Boeing did a fine job with marketing they have used SPIN and have used us all to a T........Boeing Should Be Ashamed.
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Boeing4ever
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RE: Airbus Boeing, So Much Energy Wasted In PR!

Wed May 04, 2005 2:29 am

Quoting Rsmith6621a (Reply 8):
I dont think that Airbus has to do much Buzz and Spin with their products,they are just simply great products.

The question about the Sharktail isnt about what the airlines want(economy and efficiency) but WHY WHY !!!! did Boeing even suggest somthing they new had no possibility of making the final draft????......Answer....cause they felt pressure to take some attention away from Airbus and the A380 years ago. Boeing played the 7X7 mystery name game for months when we already knew it was going to be the 787, and then there was Vote on the Name the plane and thats when Dreamliner came about and that name has since been dropped......Boeing did a fine job with marketing they have used SPIN and have used us all to a T........Boeing Should Be Ashamed.

Do a little research into the plethora of forms the A380 took on before it's final finished form was revealed to the public...also don't forget to look up A3XX before you bitch about name games...unless you're really as stupid as you let on.

My suggestion is for you to let the ones with the degrees in Aerospace Engineering and Airline Management do their work. PR is PR, but with over 200 orders, airlines don't give a shit about a sharktail...they want numbers...

All those who bitch about looks of airplace should be lucky that form comes out so well...remember in this game, it's always, always, always, function over form...doubt it? Then look at A380...not a good looker is it? Didn't think so.

Of course RSmith, I know countless others have already made this clear to you, but as usual, it's in one ear, out the other. There must be so much empty space between those ears, Airbus could do the whole A380 flight test program in there.

B4e-Forever New Frontiers
 
rsmith6621a
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RE: Airbus Boeing, So Much Energy Wasted In PR!

Wed May 04, 2005 3:18 am

Boeing4Ever......

Once again answer this.................. WHY WHY !!!! did Boeing even suggest somthing they new had no possibility of making the final draft????......


Answer that.......No one else has.

I call it Spin.......you call it a foolish statemnet
Did You Ever Think Freedom Could Be this Bad
 
Boeing4ever
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RE: Airbus Boeing, So Much Energy Wasted In PR!

Wed May 04, 2005 4:14 am

Quoting Rsmith6621a (Reply 10):
Once again answer this.................. WHY WHY !!!! did Boeing even suggest somthing they new had no possibility of making the final draft????......

Same reason Airbus suggested bars, gyms, and saunas for the A380...probably not going to happen, but not completely nonfeasable.

It's called concepts...auto makers do it, and so do airplane makers. Even Boeing didn't know what the final design would look like without further study hence why the very first PR glimpse of 787 was just a CG image of a 767 with raked wingtips and viewed from an odd angle with "7E7" painted on the side. Until Boeing's engineers could put it all together, what they had was data, data, and more data to make an airplane. Pictures at the time were left to PR people so customers can at least have something tangiable to look at. But in the end, its that data that wins them over. No airline is going to spend millions or billions on airplanes just because they look pretty, especially if that prettiness costs them money in fuel burn, cargo capacity, seating capacity, or dispatch reliability. If the shark tail didn't work, then it would go...simple as that. And considering everyone else was smart enough to know that those were preliminary PR images, and not images of the frozen design (which hadn't been forzen yet at the time of their release as a matter of fact), it makes me wonder what planet you're on. What airline in your little play world would be daft enough to cancel an airplane order over the look of an airplane I don't know. But 200 orders speaks for itself. The 787 sells...reminds me of an old Boeing ad..."It's all in the numbers" or something of that sort.

Unless you can prove that you or some other Johny six-pack was about to buy himself a 787, but didn't because the tail design is now changed, you're really just whining over spilled milk. Quit acting like a spoiled brat and get on with your life.

Or better yet, sue Boeing...cuz I'd love to see the look on their faces when that summons is delivered to them.

B4e-Forever New Frontiers
 
keesje
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RE: Airbus Boeing, So Much Energy Wasted In PR!

Wed May 04, 2005 4:27 am

Boys & Girls

the PR campaign´s are not focussed on the airlines. They know what they want & demand fact not fiction & are taken seriously.

However it is clear politics plays an important role in getting subsidies and other government support. In democraties is therefore important to play the public opinion.

Accuse the opponent, play on emotions, tax payers, work loss, fear of being left behind, need to level the playing field, unfair treatments etc, etc..

Younger a.netters might feel like having been taking for a ride, however looking around one can see the real movements through the clouds & theatre
"Never mistake motion for action." Ernest Hemingway

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