Finkenwerder
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Likelihood Of BA A380's

Thu May 05, 2005 12:37 am

There is much heated discussion here on the banks of the river Elbe as to what exactly BA are thinking about the A380. Our best guess so far (assuming a successful service entry) is that they will watch the Far East and Aussie routes very carefully and then, assuming again all looks fine and dandy and the airlines are in fact making that fabled 15% saving they will take the plunge.

BA have a permanent office here and are heavily involved in all aspects of production on the A319/20/21 they are always suitably inscrutable !

Question is what will they do with 50 odd B744's
 
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uka330
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RE: Likelihood Of BA A380's

Thu May 05, 2005 12:57 am

The capacity of the A380 is to great to be considered as a direct replacement for the 744. Also, BA are currently trying to reduce their debt, and highly unlikely to be looking for additional wide-body aircraft. IF, however, they do decide to go for the A380. It will not be for a while yet, and they might only go for about 10-15 airframes.

Just my  twocents 

Ross
 
Finkenwerder
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RE: Likelihood Of BA A380's

Thu May 05, 2005 1:06 am

Quoting UKA330 (Reply 1):
The capacity of the A380 is to great to be considered as a direct replacement for the 744

I take your point, but how else would they employ the A380 other than on 744 routes ?
 
BCAL
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RE: Likelihood Of BA A380's

Thu May 05, 2005 1:07 am

The word from BA's stables is that at present they have no need for any A380s, and the aircraft would only be suited for a few of their routes if they did. They have not yet said that they have no interest in the A380 and will not be ordering any, but I suspect that as they are not in a hurry and reducing debt is their priority at present, they are waiting to see what Boeing comes up with. In the meantime, they are obviously keeping a close watch on the A380 project and will, if ever, place an order when they feel the time is right and the aircraft is suited for their requirements.
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Catatonic
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RE: Likelihood Of BA A380's

Thu May 05, 2005 1:07 am

Quoting Finkenwerder (Thread starter):
Question is what will they do with 50 odd B744's

Sell them to developing nations.... Or VS?
Equally Cursed and Blessed.
 
AA777
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RE: Likelihood Of BA A380's

Thu May 05, 2005 1:30 am

If Boeing launches the 747 ADV, then I see that as being the replacement. BA MAY still add more A380s for ultra-high density routes like LHR-JFK, or LHR-SYD.... but I still put my $$ on the 747 ADV for BA, since their 747's serve them wonderfully at present.

-AA777
 
GDB
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RE: Likelihood Of BA A380's

Thu May 05, 2005 2:42 am

Ask again in 5 or more years time, BA are not ordering anything right now, and won't be for years.
As for 747Adv, maybe it won't make a difference, and by the time BA comes to order it will be 15-20 year history, but I doubt BA will be too pleased at having a 'choice' of only GE engines.
After the 777 GE90 issues for the first few years (putting all this A340-500/600 in perspective), as well as the poor performance (to this day) of the engine o/haul facility BA sold to GE, as part of the GE90 deal.
 
keesje
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RE: Likelihood Of BA A380's

Thu May 05, 2005 4:50 am

If I remeber well some of BA´s 747 have 290 seats (in 4 classes) or so, with that spec they put can 400 seats nicely in a A380.

I think there is a real chance they will not take the A380 in the next 20 years, maybe 10 %
"Never mistake motion for action." Ernest Hemingway
 
commavia
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RE: Likelihood Of BA A380's

Thu May 05, 2005 5:03 am

Likelihood of BA A380's: Zero, or at least very close.
 
backfire
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RE: Likelihood Of BA A380's

Thu May 05, 2005 5:06 am

The irony of it all, of course, is that BA was one of the driving airlines behind the original Very Large Commercial Transport and New Large Aircraft projects, having seen the need for such high-capacity transports.
 
dutchjet
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RE: Likelihood Of BA A380's

Thu May 05, 2005 5:07 am

BA has publically stated that its not interested in the A380 at this time - but BA is not really interested in any new aircraft at this time since its first priority is to clean up its balance sheet and get its finances and debt under control. So far, BA has done a rather good job in improving its financial position especially when considering the cost of fuel.

Will BA get the A380 in the long run - I think so, mainly because its base is at overcrowded Heathrow where slots are already an issue and things are not likely to get easier in the future. BA, at some point, will have to think about replacing its 747-400 fleet with something, and if the 747A does not launch, I do not see BA downsizing into 773s in the future since its difficult to add flights at LHR - also consider that many routes out of London to key destinations such have rather small departure time windows, ie, flights can only leave at certain hours to allow for a reasonable arrival time, so the big A380 would be useful. Lastly, many of BA's competitors (like VS, EK and QF) will have the A380, and it may be a necessary competitive tool - a lot depends on how the other airlines configure their A380s. While I do not expect spas and shopping malls on board any A380s, the extra space may allow airlines to significantly improve their F and J class products and one of BA's priorities is to maintain and increase premium traffic.

BA and the A380? A definite maybe, not now but later, and a lot depends on Boeing and the 747A.
 
jamesbuk
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RE: Likelihood Of BA A380's

Thu May 05, 2005 5:11 am

well T3 at heathrow is getting an extension for the a380 so you would have thought they would get one now that there are spaces for them starting to appear
You cant have your cake and eat it... What the hells the point in having it then!!!
 
AirWales
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RE: Likelihood Of BA A380's

Thu May 05, 2005 5:13 am

I suspect an 747 advance. As already stated, they will probabl onyl use them on certain routes - BA stick with the 744 and 747 advanced.
 
Nomad
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RE: Likelihood Of BA A380's

Thu May 05, 2005 5:33 am

My opinion for what it's worth is that BA will buy the A380 we have several routes that the aircraft could be deployed on right now let alone in 3 or 4 years time. Have any of you tried to get on a flight to any of the following HKG/SYD/MEL/JNB/CPT/BKK/BOM/DEL lately ? I work for the airline and know that we could put her to good use. Furthermore, I reckon we won't wait 5 years, before we sign up for her either. I think once she has proved that she can achieve or beat the operating performance criteria promised by Airbus BA will get on board with an initial order of around 20 frames. In my experience passenger traffic grows each year and we need to look to the future markets. We have probably the best network of routes in the world and the A380 would be a perfect fit. Just wait and see. The B747 Adv is a mod of a 40yr old a/cft and not worth a 2nd look. I'd go for all new technology any day !

Nomad  Smile
 
col
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RE: Likelihood Of BA A380's

Thu May 05, 2005 5:54 am

BA will surprise us all by buying a 380 to replace that peice of junk they use on the JFK-MAN route.

Just my 2 cents.
 
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FlyCaledonian
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RE: Likelihood Of BA A380's

Thu May 05, 2005 5:58 am

Nomad, I think India wouldn't be a BA A380 destination now that frequencies are being upped and all the new players entering the market. When BA finally looks at replacing its oldest 747-436s it will have several options to look at. Also, you won't see the 747-400 fleet replaced in one go, more likely a third at a time.

BA routes that could use the A380? NRT, HKG, SIN, JNB, LAX and possibly SFO. These are routes where the time windows for flight departures are limited, plus have lengthy flight times, so offering multiple daily frequencies isn't necessarily going to be a winner. Both HKG and LAX have three daily services this summer, HKG staying like that year round.

Again, as BA aims to manage capacity tightly, i.e. primary focus is premium traffic, it might be the case that BA opts to replace its earliest 747-400s with 777-300s, serving the likes of JFK, BOS, YYZ, ORD, MIA, LOS, DEL, BOM, DXB and NBO where it can add frequency if it wants, leaving the newer 747-400s to operate the truely long haul routes. Especially across the North Atlantic the 777-300 would allow BA to maintain its large premium cabins but reduce further low-yielding economy, as well as maintain a good cargo uplift.
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Nomad
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RE: Likelihood Of BA A380's

Thu May 05, 2005 6:22 am

FlyCaledonian ( I wish I could having worked for them for 18yrs)

Who said anything about replacing B747's. The A380 will be in addition too the B747's at least to begin with. No doubt a gradual replacement would take place. I don't think BA will stand still and wait for all the competition to acquire money making capacity aircraft whilst we lose market share do you ? Do you think it wise to watch your competitors grow fat whilst we are restricted to a meager 300 seats. That's a lot of $$$ dropping from our very pockets every day of operation. A lot of people on this forum think EK are lunatics buying 43 frames, but maybe they are right and if they are we would be eating there dust.
Therefore, if we are to order we need to do it sooner rather than later. Just my thoughts ! Lets wait and see shall we !!!!
Nomad  Wink
 
fbgdavidson
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RE: Likelihood Of BA A380's

Thu May 05, 2005 7:21 am

Quoting Jamesbuk (Reply 11):
well T3 at heathrow is getting an extension for the a380 so you would have thought they would get one now that there are spaces for them starting to appear

And BA's presence in T3 being, err one flight per day!
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DLKAPA
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RE: Likelihood Of BA A380's

Thu May 05, 2005 7:37 am

I thought BA had always marketed themselves as a Boeing longhaul fleet. That would sort of negate the need for A380 no?
And all at once the crowd begins to sing: Sometimes the hardest thing and the right thing are the same
 
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kc135topboom
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RE: Likelihood Of BA A380's

Thu May 05, 2005 7:45 am

Quoting Keesje (Reply 7):
I think there is a real chance they will not take the A380 in the next 20 years, maybe 10 %

I agree. BA has been very happy with their B-747s, and right now don't have a real need for the A-380.

BTW, the A-380 can only reach the 15% improvement in seat miles is when every seat is full. That will not happen all the time.
 
DfwRevolution
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RE: Likelihood Of BA A380's

Thu May 05, 2005 7:46 am

Quoting Keesje (Reply 7):
I think there is a real chance they will not take the A380 in the next 20 years, maybe 10 %

Eh... more optimistic than I.

If I were a betting man, I would say 40% likely that they will get the A388 in the next 5 years. 60% likely that they will get the A388 in 10 years. BA has options and they will by no means have to go down the A380 path.

Quoting DLKAPA (Reply 18):
That would sort of negate the need for A380 no?

I don't think it works that way....
 
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Richard28
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RE: Likelihood Of BA A380's

Thu May 05, 2005 7:50 am

Quoting Fbgdavidson (Reply 17):
And BA's presence in T3 being, err one flight per day!

2 flights a day (BA207/209)- both to Miami, increasing to 3 Miami flights (with BA205) on Mondays & Saturdays.
 
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STT757
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RE: Likelihood Of BA A380's

Thu May 05, 2005 8:01 am

I think British Airways and Boeing are already having discussions on a package deal for 787s, 777-300ERs, 777-200LRs and 747Advanced, the out come of these discussions probably have huge implementations on the A380 or 747Advanced future at British Airways.

Boeing has a great package with their 787 and 777s, Boeing would love to include the 747Advanced for the tri-fecta.
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A388
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RE: Likelihood Of BA A380's

Thu May 05, 2005 8:39 am

I agree with STT757, Boeing does have an attractive aircraft combination with the 787/777/747Adv. But I also think that LHR is one of the most congested airports in the world, all A380 airlines have ordered the A380 to start flights to LHR. There will just be no other choice than going for larger aircraft and the A380 is the only aircraft available for that purpose. One day I think BA will have no other choice than to go larger, just like the current A380 customers have done. The A380 is the only option to increase the number of seats at LHR unless Boeing will come up with a similarly sized aircraft, which I think is very unlikely. But like the others have said, I don't see BA ordering the A380 anytime soon. Time will tell....

A388
 
transswede
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RE: Likelihood Of BA A380's

Thu May 05, 2005 9:05 am

Of course the big question mark is wether the 747Adv project will ever progress beyond the "paper" stage. It certainly would not be the first time Boeing has cancelled a 747 derivative.
 
DLKAPA
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RE: Likelihood Of BA A380's

Thu May 05, 2005 9:07 am

Quoting TransSwede (Reply 24):
Of course the big question mark is wether the 747Adv project will ever progress beyond the "paper" stage. It certainly would not be the first time Boeing has cancelled a 747 derivative.

If boeing offers the 747A, the 787, the 777LR, and a replacement for the 737 family, they could round out their product line well into the 21st century.
And all at once the crowd begins to sing: Sometimes the hardest thing and the right thing are the same
 
kl911
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RE: Likelihood Of BA A380's

Thu May 05, 2005 9:12 am

I think BA wil order a lot of A380's, it will come as a shock to all of us.
They can use them, LHR is crowded, slots are a problem, and their NYC-LHR flights all leave in a 3 hour time frame. NYC is just an example. It's better to fly one time with 600 pax then 2 times with 300.

KL911
 
DLKAPA
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RE: Likelihood Of BA A380's

Thu May 05, 2005 9:16 am

Quoting KL911 (Reply 26):
I think BA wil order a lot of A380's, it will come as a shock to all of us.
They can use them, LHR is crowded, slots are a problem, and their NYC-LHR flights all leave in a 3 hour time frame. NYC is just an example. It's better to fly one time with 600 pax then 2 times with 300.

Not Necessarily. Slot costs are one thing, but CASM is also a factor. Yes, if A380 delivers on it's promise of a 15% lower CASM than 744 then BA would be smart, but the load factor still would have to be generous enough to allow it.
And all at once the crowd begins to sing: Sometimes the hardest thing and the right thing are the same
 
avek00
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RE: Likelihood Of BA A380's

Thu May 05, 2005 9:52 am

Quoting KL911 (Reply 26):
LHR is crowded, slots are a problem,

As mentioned previously, slots are NOT a major issue for BA - when they want to add flights, they just tweak their schedules. BA doesn't have a need for the A380 due to slot constraints - it's the airlines COMPETING with BA who need the A380 to get around the slot issue.

Quoting KL911 (Reply 26):
It's better to fly one time with 600 pax then 2 times with 300.

BA *prefers* offering frequent flights - it optimizes connectivity while also offers a superior schedule that attracts premium pax.
Live life to the fullest.
 
jacobin777
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RE: Likelihood Of BA A380's

Thu May 05, 2005 10:26 am

Quoting DLKAPA (Reply 27):
r. Yes, if A380 delivers on it's promise of a 15% lower CASM than 744 then BA would be smart, but the load factor still would have to be generous enough to allow it.

Boeing claims that the 747ADV, if made, would have lower CASM than the 380...I think Boeing will go with the 747ADV, and that might provide the extra seating that BA would need for a long while.....

The 747ADV, while having GE engines, would still be a low-risk strategy (after all, the thing has basically been in service for the past four decades) which could be offered to BA in time for some of their 747 fleet reduction...

I think Boeing has basically no choice but to go with it......it wouldn't be the smartest thing to do to leave the VLA sector a near monopoly for Airbus...not only that, development costs would be low and I think there would be enough of a mass market for it....especially when carriers like JL and ANA want to increase domestic loads, otherwise I could see JL and ANA ordering The Leviathan in the future...
"Up the Irons!"
 
DLKAPA
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RE: Likelihood Of BA A380's

Thu May 05, 2005 10:29 am

I was actually under the impression that BA, JL, and HK were holding off on the A380 until a final decision was made regarding the 747ADV.
And all at once the crowd begins to sing: Sometimes the hardest thing and the right thing are the same
 
LH423
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RE: Likelihood Of BA A380's

Thu May 05, 2005 10:52 am

Quoting Avek00 (Reply 28):
BA *prefers* offering frequent flights - it optimizes connectivity while also offers a superior schedule that attracts premium pax.

I could maybe see BA buying some in the future. Although I think that it would be more for slight augmentation to the 747 rather than a replacement. For instance I doubt they'd be put on the JFK route just because of the already large capacity on the route and the fact that BA won't give up the number of flights because in order to stay competitive you must offer business travellers what they want: a flexible schedule with many choices. If anything, maybe one flight. As much as I'd love to see BA fly them to my home airport (BOS), BA prefer to spread the capacity over three flights a day rather than just lump them into one or two. Again, offering travellers more options than the competitors. Same thing for Miami. Maybe one flight seasonally (no need for it in the summer when MIA loads drop and the traffic moves north to JFK, ORD, and BOS). BA17 (LHR-SIN-SYD), BA 25, 27, or 31 (HKG flights), and BA57 or 58 (JNB flights).

LH423
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commavia
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RE: Likelihood Of BA A380's

Thu May 05, 2005 10:56 am

Quoting KL911 (Reply 26):
They can use them, LHR is crowded, slots are a problem, and their NYC-LHR flights all leave in a 3 hour time frame. NYC is just an example. It's better to fly one time with 600 pax then 2 times with 300.

No it is not. As stated in this thread, many customers -- particularly business travelers -- prefer a ubiquitous network with multiple frequencies and varied departure times on the same routes.

The reality is that with very few exceptions, like LHR-DXB or SIN-SYD, there are not many routes in the world when you could fill 600 seats for a flight all at one time without capturing an enormous amount of the local O&D on the route (as it would be hard to time enough connections to fill 600 seats). Garnering that much O&D likely means decreased fares and lower yields.

There is not a single BA route today where I could see the A380 being needed. No JFK, not HKG, not SIN, not DXB, not MIA, not JNB. The 747-400 is just big enough for BA's routes and has the perfect mix of premium and economy seating. An A300 flooding the market with 600 seats per flight would destroy the relatively high yields BA enjoys on these routes.
 
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STT757
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RE: Likelihood Of BA A380's

Thu May 05, 2005 11:14 am

Quoting KL911 (Reply 26):
hey can use them, LHR is crowded, slots are a problem, and their NYC-LHR flights all leave in a 3 hour time frame. NYC is just an example. It's better to fly one time with 600 pax then 2 times with 300

Not for business travelers, they want frequency.
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LH423
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RE: Likelihood Of BA A380's

Thu May 05, 2005 12:06 pm

Quoting Commavia (Reply 32):
There is not a single BA route today where I could see the A380 being needed. No JFK, not HKG, not SIN, not DXB, not MIA, not JNB.

That's just it. The routes I listed are ones that are consistently full (with the exception of JFK, mostly due to the number of flights and MIA in the summer). Yes, while it's true that BA can effectively take advantage of their route network with the 747 right now by trading short-haul flights for long-haul there is a finite number of slots and unless there is a new runway at LHR or BA give up on short-haul eventually there's only so much they can take from one and give to the other before it starts having a negative effect.

Now, if BA were to get the A380, I wouldn't even see them thinking about it before 2010. BA's focus is reducing debt and T5. And until those are taken care of will BA start to look towards fleet renewal.

LH423
« On ne voit bien qu'avec le cœur. L'essentiel est invisible pour les yeux » Antoine de Saint-Exupéry
 
DLKAPA
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RE: Likelihood Of BA A380's

Thu May 05, 2005 12:09 pm

Quoting LH423 (Reply 34):
Now, if BA were to get the A380, I wouldn't even see them thinking about it before 2010. BA's focus is reducing debt and T5. And until those are taken care of will BA start to look towards fleet renewal.

When will T5 be taken care of?
And all at once the crowd begins to sing: Sometimes the hardest thing and the right thing are the same
 
gigneil
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RE: Likelihood Of BA A380's

Thu May 05, 2005 12:10 pm

I estimate BA's chance of acquiring the A380 at some point in the next 10 years at almost 100%.

BA will suffer badly with VS at their home base operating the 380, as well as every major flag carrier from the Pacific Rim operating it to LHR. They will be forced to purchase the plane to compete on lucrative high-yield business routes.

It just isn't possible to offer the same service level on a 777 or 747 at this time.

N
 
commavia
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RE: Likelihood Of BA A380's

Thu May 05, 2005 12:12 pm

Quoting LH423 (Reply 34):
Yes, while it's true that BA can effectively take advantage of their route network with the 747 right now by trading short-haul flights for long-haul there is a finite number of slots and unless there is a new runway at LHR or BA give up on short-haul eventually there's only so much they can take from one and give to the other before it starts having a negative effect.

Traffic on these routes won't be moving that dramatically in that direction. Because of continued competition from LH, AF/KL, etc., BA is still -- even with continued air travel growth -- not going to need an A380. Could they fill 600 seats on certain flights, to certain cities, on certain days? Sure. But on a regular basis, I still just can't imagine BA needing that many seats on a single flight, even ten years from now, even with capacity constraints at LHR.
 
MKEdude
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RE: Likelihood Of BA A380's

Thu May 05, 2005 2:21 pm

BA is pretty loyal to Boeing (long haul wise) I would expect that they would be intimately involved in the design process of, and be the launch customer for the 747ADV.

Unless the 747ADV doesn't make it off the drawing board I just don't see a 380 in BA colors.
"You can't be a real country unless you have a beer and an airline." Frank Zappa
 
Speedbird2155
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RE: Likelihood Of BA A380's

Thu May 05, 2005 4:27 pm

Quoting DLKAPA (Reply 35):
When will T5 be taken care of?

T5 is scheduled to be operational from the start of the summer schedule of 2008. It will be completed about a year before that, but BA's policy is not to move in until 100% sure that the building is fully fitted and tested and any minor issues are worked out to ensure a smooth transfer of operations.

Quoting Commavia (Reply 32):
There is not a single BA route today where I could see the A380 being needed. No JFK, not HKG, not SIN, not DXB, not MIA, not JNB. The 747-400 is just big enough for BA's routes and has the perfect mix of premium and economy seating. An A300 flooding the market with 600 seats per flight would destroy the relatively high yields BA enjoys on these routes.

While BA is not currently looking at obtaining any long-haul aircraft, they are some routes within our network where the A380 could potentially be of use in the years to come....maybe even presently on a limited scale. However, BA would not equip any aircraft with 600 seats. IF BA were to obtain the A380, look for seating more in the 450-500 range. And this would allow BA to increase capacity to those destinations where an increase is needed.

At this time however, management says they don't see the need for new long-haul orders and haven't ruled out or ruled in any particular aircraft.
 
avek00
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RE: Likelihood Of BA A380's

Thu May 05, 2005 4:44 pm

Quoting Gigneil (Reply 36):
BA will suffer badly with VS at their home base operating the 380,

BA still has the slot/frequency advantage by far at LHR. While VS is stuck running one A380, BA can run 2 772s or a 744/777 combo under an optimized schedule, thus conferring a competitive advantage upon BA.

Quoting Gigneil (Reply 36):
as well as every major flag carrier from the Pacific Rim operating it to LHR

BA has long held its own against these airlines, and will continue to do so. For instance, recall that BA was first-to-market with its J bed - the Pacific Rim carriers were forced to quickly develop flat-but-not-level seats in order to retain premium market share.

Quoting Gigneil (Reply 36):
It just isn't possible to offer the same service level on a 777 or 747 at this time.

Yes it is. EK has already indicated that its sticking to seats only on the A380, and nearly all other A380 operators (except the idiosyncratic VS) will likely install no more than an inflight bar - the plane was ordered for more seats, period.
Live life to the fullest.
 
atlantic
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RE: Likelihood Of BA A380's

Thu May 05, 2005 5:27 pm

Quoting STT757 (Reply 33):
Not for business travelers, they want frequency.

This is not your average domestic route! There is a 5 hour time difference. There are just some times of the day that are better. ESPECIALLY for business travelers! Being able to offer higher capacity at the best times of the day with a better product (more space) will attract more premium pax.
 
Beany
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RE: Likelihood Of BA A380's

Thu May 05, 2005 5:34 pm

Well unless anything has changed within the last 3 weeks.

BA in no hurry to find 747 successor

Friday April 15, 2005

In response to speculation that British Airways will be a launch customer for the 747ADV, CEO Rod Eddington told ATWOnline yesterday that "the most pressing aircraft acquisition project for BA is the 767 replacement." According to Eddington, BA currently is looking at both the A350 and 787. It was one of the airlines heavily involved in the evolution of the 7E7/787 from the Sonic Cruiser program, with Eddington arguing that efficiency was far better than speed.

BA's interest in the 787/A350 comes as speculation mounts that Northwest Airlines is about to order 18 Dreamliners (ATWOnline, April 13). Balance sheet issues still dominate the strategy at BA and Eddington said the airline's oldest 747-400 is only 15 years old. It currently operates 57 747-400s, according to the Airclaims CASE database.

"We have plenty of time to make a decision and the 777-300ER looks very attractive. We may never buy the A380 or 747ADV," he said. In the late 1990s, BA canceled a number of 747-400 orders and replaced them with 777-200ERs as it pursued more long-haul nonstops.
 
donder10
Posts: 6944
Joined: Sun Oct 21, 2001 5:29 am

RE: Likelihood Of BA A380's

Thu May 05, 2005 6:54 pm

Keeping up with the Joneses will only flood the market with even more low-yield fares on some routes from LHR.Hardly a good way to increase yields or at least prevent them from falling further.
 
PBIflyguy
Posts: 190
Joined: Fri Nov 07, 2003 1:47 am

RE: Likelihood Of BA A380's

Thu May 05, 2005 10:19 pm

Just my two cents.. but let's all put our memory caps on and and go back to the early 747 years. Back in the early 70's MANY carriers jumped on the Jumbo express, just to " keep up with the Jones' " They all figured out very quickly that PAX arent going to fly your airline becasue you have big, shiny, cool planes! For some carriers the 747 was a god-send, and the perfect fit for what they needed, for others, the 747 was a waste of time and money. ( Eastern, Delta, National......) I don't expect BA to purchase the A380 for the sole purpose of keeping up apeparances. They'll go with what their system needs and what they operate with the best economics.
 
Nomad
Posts: 57
Joined: Fri Apr 01, 2005 1:03 am

RE: Likelihood Of BA A380's

Thu May 05, 2005 11:09 pm

It definitely isn't a case of keeping up with the joneses, but more a case of generating greater profits. With the A380 BA can generate greater profits and compete head on with it's competitors, it's a simple as that ! How else do we compete with the likes of QF, VS, SQ TG and EK to name but a few.
Believe me if BA stand still and don't order the Airbus we will lose passengers to these carriers. Dream on if you think they will stay loyal as these other carriers can afford to reduce fares to gain market share. Once captured, BA will find it very difficult indeed to win back.
Nomad  Sad
 
Rj111
Posts: 3007
Joined: Wed Sep 08, 2004 9:02 am

RE: Likelihood Of BA A380's

Thu May 05, 2005 11:17 pm

BA will watch how the plane performs in service and see if other airlines can fill it.

A handful of A380's and a 773ER fleet may work best.
 
MD80Nut
Posts: 972
Joined: Thu Jul 31, 2003 6:43 am

RE: Likelihood Of BA A380's

Thu May 05, 2005 11:27 pm

I agree with RJ111, I think they will wait and see how the A380 does before ordering it. If it lives up to expectations and their competition to Australia does well with it, I think it's very likely they will order it.

I believe there are many airlines in BA's position. Once the A380 enters service I would not be surprised to see it's order book increase a lot, assuming it lives up to expectations which I believe it will.

Cheers, Ralph
Fly Douglas Jets DC-8 / DC-9 / DC-10 / MD80 / MD11 / MD90 / 717
 
SimProgrammer
Posts: 164
Joined: Thu Aug 19, 2004 1:50 am

RE: Likelihood Of BA A380's

Fri May 06, 2005 12:24 am

Quoting Nomad (Reply 45):
It definitely isn't a case of keeping up with the joneses, but more a case of generating greater profits. With the A380 BA can generate greater profits and compete head on with it's competitors, it's a simple as that ! How else do we compete with the likes of QF, VS, SQ TG and EK to name but a few.
Believe me if BA stand still and don't order the Airbus we will lose passengers to these carriers. Dream on if you think they will stay loyal as these other carriers can afford to reduce fares to gain market share. Once captured, BA will find it very difficult indeed to win back.
Nomad

You hit the nail right on the head.

As a BA shareholder I am only too aware that if BA decides not to have an A380 presence then the Airbus marketing machine will kick in from 2007 and is going to make non A380 carriers feel like 2nd rate airlines.

If BA turns to its shareholders for an A380 order, then Im happy to stump up the money. I would be very surprised if Rod doesnt go 380. Anyone remember what happened to Lord King after placing a rather large Boeing order?
Drive a bus, an Airbus, easier than a London bus!
 
airways6max
Posts: 474
Joined: Sat Aug 09, 2003 6:22 am

RE: Likelihood Of BA A380's

Fri May 06, 2005 12:33 am

I think BA will eventually operate a small fleet of the A380. The A380 would do well on a small, but important number of BA's routes, such as London-Tokyo or London-Hong Kong. I also expect BA to operate the 787.