4 seats on each flight - well I guess it is for the A320s and the ATR is excluded from the deal (unless you want to sell out 8% of the flight capacity in populist measures!).
And even otherwise - sounds heroic - but remember that Air Deccan hasnt increased prices even once despite the fuel prices going skyhigh (while Jet , IC
et all has increased it twice),
Now if you are dumping further seats at these "sound good feel good" prices, then you have further pressure to recover costs!!! Your break even load factor goes up further and unlike earlier times not all aircraft are full always. As I understand theur recently launced HYD CCU flights are not even touching the 80% mark most days.
And dont forget the fact that with the exception of a few routes like BLR DEL or BLR HYD, Deccans timings are not suited for a same day return, an essential for a business traveller who is also more likely to pay a higher fare!!!!
Make no bones about it, Jet esp is agressive and last minute fares offerred by them are getting perilously close to Air Deccan. But remember Jet also has a steady number of full fare paying pax who pay the higher fares for the good frequencies among other things Jet offers on a route.
My 5 paise worth!