panam330
Posts: 1971
Joined: Sun Mar 14, 2004 11:58 am

LH To Fight Discounters Head On

Fri May 13, 2005 12:56 am

I was browsing on CNN.com and found an interesting article on LH's strategy on defending their Domestic turf.

http://www.cnn.com/2005/TRAVEL/05/12...thansa.discounters.reut/index.html
 
backfire
Posts: 3467
Joined: Fri Oct 06, 2006 8:01 am

RE: LH To Fight Discounters Head On

Fri May 13, 2005 1:10 am

Lufthansa told me that Reuters basically misinterpreted an internal discussion paper talking about the fleet distribution on various routes, and concluded that LH was going to become a low-cost carrier. LH says it's rubbish and that it hasn't changed the business model and certainly isn't going to become the next German budget airline...
 
PanHAM
Posts: 8635
Joined: Fri May 06, 2005 6:44 pm

RE: LH To Fight Discounters Head On

Fri May 13, 2005 1:13 am

Well,not really. They still leave it to Germanwings. Some Journalist has picked up a PR message and got it completely wrong. LH doesn't have 737-800s. They think about deploying their fleet so that they get the most utilization out of each plane they have. That's all

They still will have a rate structure from L to C in the same plane, With online bookings on domestic and certain European services you can pick the pricing that suits your travel needs best, and if you have to go at a certain time, its will be full fare Y or C..
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