Ozair
Topic Author
Posts: 1397
Joined: Mon Jan 31, 2005 8:38 am

Boeing Marketing Presentation

Wed May 18, 2005 11:18 am

Several weeks ago now I started a thread about how the A380 will not remove congestion at LHR, a lot of the info I referred to involved a presentation given by Randy Baselar to one of my University Aviation courses. I promised to give a link to it and now that it has been posted here it is.

http://www2.aviation.unsw.edu.au/Current/Undergraduate/avia2500.asp

Look under the additional readings section for Boeing Market Overview. It is a big download but has a lot of interesting information so I highly recommend it.
The overview covers not only the Australian region but goes into advantages of the Boeing line and describes each aircraft family. A lot can be seen on the Boeing website itself, such as range charts but some I found was new.

I cannot seem to access the thread I started to put this whole thing in context but hope you all find it interesting!
Cheers
Ozair
 
monteycarlos
Posts: 2018
Joined: Sun Mar 20, 2005 5:16 pm

RE: Boeing Marketing Presentation

Wed May 18, 2005 12:00 pm

All I can say is that of course they are not going to promote the logic of Airbus in any way, shape of form when it is totally contradictory to that of their own.

Interesting presentation, but take it on face value. Every little thing he presented to you would have been tailored exactly to support the message he was trying to put across... I am sure the person in the same position at Airbus could have you convinced that the world cannot live without the A380.

Oh well, thats my   

Edit: typo

[Edited 2005-05-18 05:06:45]
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lightsaber
Crew
Posts: 12040
Joined: Wed Jan 19, 2005 10:55 pm

RE: Boeing Marketing Presentation

Wed May 18, 2005 12:57 pm

Thanks. Very interesting! While most of it I could agree with the technical presentation, I do disagree with one point: The 737NG and A320 do NOT have the same perceived comfort level. Ok, a nitpick, but my shoulders are *just* too wide for the 17" seats. Otherwise, the description of how the markets were projected to evolve were very interesting.

Thanks!
Lightsaber
"They did not know it was impossible, so they did it!" - Mark Twain
 
lincoln
Posts: 3133
Joined: Mon Nov 01, 2004 11:22 pm

RE: Boeing Marketing Presentation

Wed May 18, 2005 1:46 pm

Hey, thanks for the link... The marketing presentation is interesting but so are all of the other documents on that website...

(Why can't my university offer something like this...?)
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Ozair
Topic Author
Posts: 1397
Joined: Mon Jan 31, 2005 8:38 am

RE: Boeing Marketing Presentation

Wed May 18, 2005 7:02 pm

Quoting Monteycarlos (Reply 1):
All I can say is that of course they are not going to promote the logic of Airbus in any way, shape of form when it is totally contradictory to that of their own.

Interesting presentation, but take it on face value.

I am well aware of the pros and cons of each side Monty, I merely presented to Airliners.net a point of view. Nor do I support Randy in that point of view, I am neither an Airbus or Boeing Zealot.

From everything I have read and observed it will certainly be a mix of each strategy to suit particular regions.

Quoting Lightsaber (Reply 2):
The 737NG and A320 do NOT have the same perceived comfort level.

There are several other unfair comparisons, such as the 773ER Vs the A346, the seating is very bias to the 777 to give lower costs and figures. At the presentation he also commented the A380 figures were based on slightly heavier weights than that released by Airbus.

I'm not expecting him to tell the truth, he is a salesman after all and is getting paid to promote his products. Just thought it was worth a look.
 
norcal
Posts: 1507
Joined: Sun Mar 20, 2005 1:44 am

RE: Boeing Marketing Presentation

Thu May 19, 2005 12:29 am

Thanks for sharing Ozair  Smile

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