Again from USairways.com.
1996 Stephen M. Wolf is elected chairman effective January 22. Seth E. Schofield retires as chairman after 38 years' service to the company and three and a half years and chief executive. USAir continues its transatlantic expansion, winning the right to serve Munich, Rome and Madrid from Philadelphia beginning in 1996. USAir introduces ticketless travel.
USAir, in a dramatic two-week period, announces what might in time be the largest single order for airliners; then announces a new name, image, identity designed to carry the airline aggressively into the next century. The airline ordered up to 400 new Airbus A319, A320 and A321 narrowbody twin jets for delivery starting in 1998 and continuing through 2009; then within days announced its new identity as US Airways. The airline challenged its relationship with British Airways in court, seeking rights to London Heathrow Airport from four U.S. gateways and to require British Airways to dispose of its USAir stock. USAir notifies BA the code-share between the two will end in March, 1997, and in December, British Airways announces it will sell its shares in USAir and that its three directors will resign.
US Air initiated the popular E-Savers program.
1997 The name US Airways is put into use officially, Feb. 27. Signs, stationery, ticket stock, business cards, advertisements, marketing materials, ticket folders and counters etc., all start to sport the new US Airways blue, red, gray and white identity, and the first airplanes are painted in the new scheme as the changeover approaches. The US-BA code share expires in March.