AOMlover
Topic Author
Posts: 1191
Joined: Sun Jul 22, 2001 6:03 pm

ADP Gets A New Visual Identity...

Sat Jun 04, 2005 5:40 pm

Hi !
Many of you know ADP the authority which "rules" (ahem...) the Parisian airports including Roissy CDG and Orly. Well the brand has been revamped...
And well that's plain HIDEOUS ! They've got a new logo/slogan/chime
Yes, they even changed the very famous ADP chime which has been for many more a symbol of France than the Marseillaise is...

The old one:


and TADAAA the new one, I wondered whether it was made by a 5 years old child...


In case you haven't noticed, this ugly thing is an Eiffel tower with wings.

The old slogan:
Notre plus belle destination, c'est vous/You're our best destination

The new slogan:
Le monde entier est notre invité/the whole world is our guest

The old chime BLBLBLBLBblblblblblbUIP
the new chime: dzinglalalalaaaadzingblingbling

ADP strikes again !

EDIT: Forgot to say that this new identity costed 65,000€; too bad the child who designed it can't get his money until he's 18.

[Edited 2005-06-04 10:44:20]
 
legacy135
Posts: 966
Joined: Sat May 14, 2005 11:06 pm

RE: ADP Gets A New Visual Identity...

Sat Jun 04, 2005 5:56 pm

Hey, in a way I like it! I do agree with a couple of aspects you list, but to be honest, I never liked the old logo, I just got used to it. The new one may not be the end of an evolution, so let's give them some credit.
The other day I have read somewhat interesting about design. The article said that all those designs we say at the first view "woaooooo I love it..." are those we get tired of pretty fast. Those we need to look at and will love more and more are those going to last. I think this is in a way very true. I just remember when they constructed the pyramid in front of the Louvre museum about 20 years ago I found it absolutely super ugly. In the meantime I love it very much.
So I for my part give some credit to ADP...... I am not convinced by the first view but maybe..
Salutations de la Suisse et bonne chance  Wink
 
FlySSC
Posts: 5182
Joined: Tue Aug 12, 2003 1:38 am

RE: ADP Gets A New Visual Identity...

Sat Jun 04, 2005 6:30 pm

A logo is a logo. This one is not worse than some others around the world. I's all a matter of taste. What did you expect ?

In any case, changing their "visual identity" alone will not improve their efficiency...

The biggest and most important change for ADP and its customers (among them the most important one : AF) will be the privatization, scheduled for the end of this year.

ADP's CEO has also announced that the work to reinforce the Runways at ORY for AF's B773ER will begin soon. Everything will be ready when AF's a/c will be delivered.

He also pointed out that, unlike what was said before, the terminal 2E at CDG will not be demolished. "Only" the roof structure of all the boarding area will be removed and replaced by redesigned stronger one.
 
AOMlover
Topic Author
Posts: 1191
Joined: Sun Jul 22, 2001 6:03 pm

RE: ADP Gets A New Visual Identity...

Sat Jun 04, 2005 8:00 pm

I expected something far more classy. Yes it's a matter of taste, and I believe this one sucks, and I'm not the only one. No it will not improve their efficiency unfortunately, but I hoped they'd come along with something better. After the SNCF, this one is quite a disappointment.
 
wgw2707
Posts: 1110
Joined: Wed Aug 13, 2003 10:37 am

RE: ADP Gets A New Visual Identity...

Sat Jun 04, 2005 9:16 pm

The old logo of ADP was undeniably a relatively flat, if not boring, design, but the replacement concept is absolutely terrible. It puts Landor's recent rebranding of S7 to shame-disgusting design. It's not even properly anti-aliased...you could do that in 5 minutes in Paint. Who was the graphics design (I refuse to call it branding) consultancy who created that monstrosity?

To be frank, ADP should sue for their money back...there are several great brand consultancies in Paris that I'm sure would be only too happy to clean that mess up.

-WGW2707
 
jsnww81
Posts: 2296
Joined: Mon Jan 28, 2002 3:29 am

RE: ADP Gets A New Visual Identity...

Sun Jun 05, 2005 1:07 am

They changed the CDG airport chime? That's too bad, it was so original - I'm still trying to find a recording of it somewhere.
 
AOMlover
Topic Author
Posts: 1191
Joined: Sun Jul 22, 2001 6:03 pm

RE: ADP Gets A New Visual Identity...

Sun Jun 05, 2005 2:31 am

Yes, they've changed it too. There was a sample of the chime on a Japanese website but I don't manage to find it Sad
 
jsnww81
Posts: 2296
Joined: Mon Jan 28, 2002 3:29 am

RE: ADP Gets A New Visual Identity...

Sun Jun 05, 2005 5:02 am

Nope, that website disappeared about a year ago. The recording wasn't very clear anyhow. Is the new chime at least distinctive, like the old one?
 
ahlfors
Posts: 1281
Joined: Mon Oct 23, 2000 1:44 am

RE: ADP Gets A New Visual Identity...

Sun Jun 05, 2005 5:07 am

ADP doesn't need a new identity. CDG and ORY need a new ADP.
 
FCKC
Posts: 1630
Joined: Sun Nov 21, 2004 9:39 pm

RE: ADP Gets A New Visual Identity...

Sun Jun 05, 2005 5:16 am

The new ADP is already launched for the airlines handling.It's called AVIANCE.An affiliate of ADP with lower costs , cheapest prices...........and lower salaries for the employees.
 
Horus
Posts: 5131
Joined: Sun Feb 22, 2004 1:04 am

RE: ADP Gets A New Visual Identity...

Sun Jun 05, 2005 5:24 am

In Egypt, the authorities are waiting to see whether ADP will keep to its promises and truely develop and manage the airports at Sharm El Sheikh, Hurghada, Aswan, Luxor and Abu Simbel. ADP's five year contract started March 2005 and is 'expected to revolutionise the five airports in question'. The company has announced that, starting with five managers, it will be represented by no more than three after only three years. ADP has already established itself managing the Marsa Alam Airport (RMF), a BOT venue serving charter and foreign airliners in the Red Sea area.

I have to say the new website ADP launched for LXR a few weeks back is nothing short of a joke, however after contacting the airport director, Jaquy Pain, he said they plan to improve the website as well as launch new ones for the 4 other airports. RMF's website is pretty good though.

Horus
EGYPT: A 7,000 Year Old Civilisation
 
FlySSC
Posts: 5182
Joined: Tue Aug 12, 2003 1:38 am

RE: ADP Gets A New Visual Identity...

Sun Jun 05, 2005 5:46 am

Horus,

It can seem strange but, actually, ADP has quite a good reputation abroad and met a lot of success in the different realizations they conceived throughout the world in the past 30 years...

ADP sucks in airport management at CDG and ORY, but the terminals they built are great. OK. I know what happened to CDG2E, but, hey, CDG1 was a masterpiece in 1974, Terminal 2F is great, and even 2A/B/C/D were very convinient...for point to point services. The problem is that they are used to work as a HUB for AF and were not designed for that. The West terminal at ORY is certainly one of the best conceived and most efficient terminal in Europe.
 
trident2e
Posts: 1286
Joined: Sun Dec 28, 2003 3:38 am

RE: ADP Gets A New Visual Identity...

Sun Jun 05, 2005 6:34 am

I think it's really good, particularly the image of the Eiffel Tower with wings!
 
Horus
Posts: 5131
Joined: Sun Feb 22, 2004 1:04 am

RE: ADP Gets A New Visual Identity...

Sun Jun 05, 2005 6:37 am

Quoting FlySSC (Reply 11):
It can seem strange but, actually, ADP has quite a good reputation abroad and met a lot of success in the different realizations they conceived throughout the world in the past 30 years...

FlySSC, I'm sure they are a pretty good company and I guess we'll have to wait a few months to a year before we can get the initial results of how things are going.

On a side note, ADP were a little cheesed off (pardon the pun) that Fraport won the contract to manage CAI...

Horus
EGYPT: A 7,000 Year Old Civilisation
 
FCKC
Posts: 1630
Joined: Sun Nov 21, 2004 9:39 pm

RE: ADP Gets A New Visual Identity...

Sun Jun 05, 2005 7:45 am

< On a side note , ADP were a little cheeses off (pardon the pun) that Fraport won the contract to manage CAI.......>

YES they are !!!!!!!!!!
 
Horus
Posts: 5131
Joined: Sun Feb 22, 2004 1:04 am

RE: ADP Gets A New Visual Identity...

Sun Jun 05, 2005 8:07 am

Quoting FCKC (Reply 14):

YES they are !!!!!!!!!!

I guess the 'best man' won wink 

The Egyptian aviation ministry decided to get one company to run CAI, while a second to run SSH, LXR, HRG, ASW and ABS.

Extract from an article:

Spokesmen for the two firms (Fraport and ADP) declined to comment on the deal, though Fraport officials announced that their company had been given its choice of the two airport management contracts, which the ministry’s tender said must be awarded to different firms. With Terminal 3 expected to open in 2007, Cairo International Airport promises to be the more lucrative of the two.

Also, an interesting view on these contracts:

The deals reached with Fraport and ADP might also involve unwritten quid pro quos linked to national carrier EgyptAir’s recent purchase of six Airbus 330s, the lawyer speculated. Funds for the $364 million deal were provided by the European Investment Bank (EIB), while BNP-Paribas, a French bank with a growing interest in Egypt, also played a key role in financing the new planes.


Horus
EGYPT: A 7,000 Year Old Civilisation
 
N77014
Posts: 812
Joined: Sat Apr 17, 2004 7:16 pm

RE: ADP Gets A New Visual Identity...

Sun Jun 05, 2005 12:07 pm

I could care less about their image. Upon arrival. I demand a clean airport spacious enough to accommodate the hordes of people arriving in banks, good signage, well located services that don't price gouge, and ample transportation to the city center that is quick and safe.

Does CDG do this as well as LHR, FRA, AMS, MUC or ZRH?
A new life awaits you in the Off-World Colonies...
 
hmmmm...
Posts: 1959
Joined: Tue May 18, 1999 8:32 am

RE: ADP Gets A New Visual Identity...

Sun Jun 05, 2005 1:55 pm

Just terrible. At least the old logo looked professional. The new one looks like it was hand drawn on a napkin with a crayon. I guess that is what passes for chic these days.
An optimist robs himself of the joy of being pleasantly surprised
 
dazeflight
Posts: 481
Joined: Tue Jun 22, 1999 1:32 am

RE: ADP Gets A New Visual Identity...

Mon Jun 06, 2005 12:15 am

Quoting WGW2707 (Reply 4):
It's not even properly anti-aliased...you could do that in 5 minutes in Paint.

lol. You not really think they are using a not anti-aliased image as a logo, do you?  Yeah sure