747-600X
Topic Author
Posts: 2492
Joined: Wed Jan 05, 2000 3:11 am

What Is/was Maersk/BA Relationship?

Tue Apr 25, 2000 3:15 am

Well, that's about it... I noticed a picture in the archives that said something about the two being invovled. What was that?
 
Guest

RE: What Is/was Maersk/BA Relationship?

Tue Apr 25, 2000 4:18 am

I think it's a BA franchise operator. (Meaning BA livery/cabin crew, but Maersk flight crew). Think they operate out of CPH (they're a Danish conglomerate-into shipping as well).

Anyone out there explain to me what the benefit (to Airlines) is of franchising/code-sharing-profit sharing?

Cheers,
Alex.
 
 
747-600X
Topic Author
Posts: 2492
Joined: Wed Jan 05, 2000 3:11 am

Uh... Thanks

Tue Apr 25, 2000 12:16 pm

Well, thanks for the link, I'm still not sure I understand just what the connection is, I'll check out their site more thoroughly. However, that site hasn't been kept up to date, it doesn't mention the 737-700 in their fleet - and they were the first to receive them!!!
 
LJ
Posts: 4116
Joined: Wed Nov 17, 1999 8:28 pm

RE: What Is/was Maersk/BA Relationship?

Wed Apr 26, 2000 3:03 am

Maersk Air Limited is a BA franchise partner. Note that it's Maersk Air Limited. Maersk Air Limited is part of the Maersk AIr Group (just as Maersk Air of Denmark), which is a shipping and transportation Group. Maersk Air Limited is formerly known as Birmingham European Airlines (hence the IATA code VB). Their base is Birmingham United Kingdom.

Regards
Laurens Janssen



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