Last summer Midwest few MKE
with Saver (2x3) aircraft. It carried very light loads:
Westbound (roughly 7:25pm departure)
Eastbound (redeye flight)
Why so dismal?
(1) The flights were at unattractive off-peak times. This MKE
was essentially an overnight "utilization" flight. The evening departure isn't particularly desirable, and the redeye return is generally to be avoided. The eastbound redeye carried on average 22% fewer passengers that the evening westbound.
(2) Daytime flight (via MCI
) is Signature, while this was Saver. Not a positive.
(3) Too many seats for a relative thin market. Before Saver, Midwest used to fly MKE
nonstop with 112-seat M88's from April through December. Loads were usually strong during summer, but yield was comparably weak. Last year's Saver flights were with 143-seat M88's, and for an off-peak flight like this one it was simply too many seats. They averaged 67.3 pax per flight, but that's just not going to cut it.
Loads on MKE
have been very heavy, particularly this summer. So I wouldn't be too surprised to find next summer either:
(a) a daytime MKE
nonstop with a Saver aircraft, or
(b) added MCI
service (Signature) to give both MCI
more access to San Francisco.
If they can comfortably send the 717 on MCI
instead of the M80, then option B seems more likely.